In the 2018 Bo Yue conference, Geely launched the "Jike Intelligent Ecosystem" to grab the limelight.

Many people are sighing, this is not like a car manufacturer's conference, it is more like a technology Internet company's presentation. Indeed, Geely, which is actively deploying in-vehicle interconnection technology, is taking off the hat of “traditional car companies” and transforming it into technology companies.

So, what is Geely's “Jike Intelligent Ecosystem”, which is known as a gathering of more than half of the Internet circle? What value will it bring to Geely?

GKUI's "Black Technology"

The Ji Ke Intelligent Ecosystem, also known as GKUI, is called Geek User InteracTIon, which is an automotive intelligent ecosystem based on the Android platform. The system consists of “one ID”, “one desktop”, “application ecology” and “one flower”. The cloud consists of four parts.

An ID:

Each owner will have a unique ID given by the G-ID member management system. The owner can obtain authorization for each function module such as G-STORE, G-wallet and third-party applications by logging in and authenticating the G-ID identity.

It is worth mentioning that G-ID is the unique account code of the owner, and GKUI has opened up many capabilities such as LBS location navigation, payment, voice, music, application service layer, etc., by targeting the owner's user, driving behavior, application preferences, Comprehensive analysis such as driving trajectory provides multi-dimensional data services for car owners.

In other words, as long as you have a G-ID, no matter which car in Geely, the owner will get a user experience that matches his preferences and habits. The system will recommend the music that the user listens to and automatically display the information that the user pays attention to. Wait.

a desktop:

Smartphone-style interactive interface. GKUI fully simulates the interactive system of the smartphone, and uses the touch-based interaction method that is most familiar to the users at present, bringing the user experience of the mobile phone to the car, on the one hand, it conforms to the known operating habits of the user, and on the other hand, it also saves The cost of learning.

In this era of personalization, GKUI has also proposed thousands of people, launched a rich theme desktop, making the body of the entire car more diversified, while opening up the system, building a platform, allowing the global UI designers, car owners to participate The theme screen design allows each owner's personality to be displayed.

Application Ecology:

Covering the application ecology of many services including geographic location, entertainment, car control, life, smart home, etc., it provides users with intelligent solutions for all travel scenarios.

GKUI integrates the three map navigations of Gaode, Tencent and Baidu. At the same time, it realizes Gaode ID intercommunication, parking payment, oil quantity reminder and inertial navigation with Gaode map. It realizes the functions of friend gathering and road book sharing with Tencent map.

In addition, GKUI is also connected to the audio-visual car entertainment platform of Zhuo Le and Himalayan. It is equipped with more than 98% of voice assistants with accurate recognition rate and no wake-up words, E-road communication for car communication, and “mobile banking in the car”. The so-called G-wallet and so on.

The most unexpected thing is that Geely has also reached a cooperation with Jingdong to open up the connection between the car and the family, and fully access nearly 1000 kinds of smart homes to GKUI to realize the ecological intercommunication between the car and the car. For example, in the car, you can remotely control your home's smart refrigerator, purchase ingredients in Gyeongdong through GKUI, and complete the payment.

A cloud:

GKUI developer cloud platform. GKUI has reached a strategic cooperation with Alibaba Cloud and Google Cloud, and has been deployed extensively around the world to provide an open platform and equal opportunities for Internet companies to form an inseparable ecosystem of cars and the Internet, thus better serving the majority of car owners. service.

More critically, developers from different parts of the world are able to develop and expand GKUI more specifically, which is also crucial for Geely's globalization strategy in the future.

The continuous expansion of the "layout" of the in-vehicle system

Speaking of Geely's in-vehicle system, the most impressive one is the G-Netlink system. It was released at the Guangzhou Auto Show in 2010 and has now experienced three iterations of 1.0-3.0.

The original G-Netlink is a Linux system based on 3G wireless communication, providing intelligent in-vehicle information systems for drivers and vehicles with communication, information consultation, security, diagnostic maintenance, travel and convenience. After 8 years of development, G-Netlink has become an assistant to the owner of the car, keeping track of the traffic log and vehicle status, providing car owners with intimate services. It can be said that G-Netlink is constantly refreshing people's travel services. Cognition.

Geely's in-vehicle system has gradually accumulated. In addition to the research and development of Geely's own technology, cooperation with technology companies such as Apple, Qualcomm and Keda Xunfei is also a very important reason. In September 2015, Geely signed an agreement with Apple and deployed CarPlay in its compact SUV model NL-3, which made Geely the first car manufacturer in China to support CarPlay.

With CarPlay, the owner can communicate with the car through Siri, using voice commands to directly answer calls, send and receive information, set navigation, understand traffic conditions, listen to music, etc., which undoubtedly improves driving safety, and also means Geely in the car. New progress has been made in interconnect technology.

At the Mobile World Congress in 2017, the entertainment of Geely's in-vehicle system was enriched, and it was announced that the Qualcomm Xiaolong car platform was integrated into the next-generation infotainment system of its car. The platform's hypervisor support provides integration of a variety of in-vehicle visual experiences, including dashboards and infotainment displays. In addition, the platform also supports infotainment systems to be upgraded through software. The cooperation between the two parties has successfully created the world's first infotainment system that uses the Snapdragon 820Am car platform and integrates 4G LTE modems.

Together with the University of Science and Technology News, it is the representative of Geely and domestic technology companies. As the largest provider of intelligent voice technology in the Asia-Pacific region, HKUST has provided intelligent voice and artificial intelligence technology support for Geely's various models, which has enabled Geely to form a brand-in-class vehicle intelligent terminal and application service system.

From the continuous iteration of G-Netlink, to the "iNTEC Humanized Wisdom Technology" technology brand released last year, and then to the GKUI launched this year, it can be said that the accumulation of vehicle interconnection technology for many years, let Geely gradually build a car and the Internet. The ecology gradually builds a more powerful in-vehicle system.

Take off the hat of the "traditional car company"

Under the new round of scientific and technological revolutions such as big data, mobile internet and artificial intelligence, the automobile industry is in the midst of a revolution of change and even subversion. Various new technologies accelerate the driving of automobiles to be intelligent, electrified, interconnected and shared. The “four modernizations” have changed, the way of travel has changed, and the global automobile industry chain is facing structural restructuring.

Faced with the historical opportunity of reshaping the global auto industry, both traditional car manufacturers and Internet technology giants are building new forces, such as intelligent and networked development of automobiles, and building a global automotive industry ecosystem. Geely What I think is how to stand out from the automotive industry that is undergoing disruptive changes.

Geely President, CEO An Conghui introduced that in the past few years, Geely has been deeply cultivating the "market-oriented, user-centered, product-centric" boutique car strategy, with the aim of "making Geely Automobiles a leader in innovation." Technology-based companies have become new species in the automotive industry."

To this end, Geely is actively deploying smart travel, including domestic social, big data, map navigation, artificial intelligence, Internet industry and other industry giants and "unicorn" companies including Tencent, Jingdong, Gaode, and Keda Xunfei. The "ecological layout" and the launch of GKUI.

Taking away the hat of “traditional car companies”, Geely is transforming into a technology-oriented enterprise led by innovation.

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SHENZHEN CHONDEKUAI TECHNOLOGY CO.LTD , https://www.szfourinone.com

September 03, 2023