LED lighting market e-commerce road

With the popularization of the Internet and the development of computer application technologies, online shopping has gradually penetrated into every aspect of life. For LED lighting that is not known to the majority of users, it seems to be an incomplete and mature road. However, it is not difficult to see the huge potential of online channels from the brand companies' extension of online channels and the launch of brand flagship stores. Although there are still many problems in LED lighting, such as product price wars and immature technology, LED companies have to find new ways to expand their channels in order to adapt to the environment and survive better. Let's discuss the e-commerce road of LED lighting market together.

The Feasibility and Necessity of LED E-commerce Model

One of the topics discussed in the industry is the development of e-commerce models for LED lighting products. LED products can not do e-commerce, can do! Products can be done! As a new sales channel, how feasible is LED product to choose an e-commerce model? First of all, we must understand the fact that even the best macro environment has business failures, and then the microcosm of bad people is also rich. So the final decision LED e-commerce platform is good or bad consumer market - is there so many people buy LED products? It is not that many people have already moved the purchase of lighting products to online shopping platforms. If this is what is happening, there is no need to worry about the survival of the e-commerce model of LED products.

Because the logic is very simple: In this era of attention economy, is there more consumers spend more time on this platform, if so, this platform will inevitably produce value, and the rest is just the means of value realization. Only. If most consumers want or are willing to buy online through this form of shopping, then the next core is simply to find its value release point and return to the three basic points we mentioned before. The problem.

Regardless of how the three basic issues are solved, it can be determined that e-commerce, as a new type of transaction, brings production companies, circulation companies, and consumers into a new world of network economy and digital survival. Various merchandise distribution channels have been expanded and extended. In the e-commerce environment, people can no longer be restricted by geographical areas and complete more complex business activities in the past in a very simple manner. At the same time, for LED lighting products that have not yet entered large-scale circulation markets and are still mostly engaged in engineering channels, based on the needs of channel innovation, the e-commerce model has been continuously mentioned, and how to consider the new type of e-commerce Channels, discussions continue.

Who controls the pricing of LED products?

This issue does not involve whether the LED industry can use e-commerce, but whether it can do a good job of LED e-commerce. In the face of confusion in the product price system, how do consumers choose? This is exactly the difference between industrial goods companies and consumer goods companies. Who controls the pricing of online sales of LED products? How to price? This is where LED industry development e-commerce needs to be improved.

Who is your target customer?

For any company, the most important thing is to locate the target customers. The direct customers of most products in the LED industry are B (Business), not C (Customer), because LED lighting products are not yet universally popular. Under such circumstances, the first consideration for LED lighting companies is how to eliminate incandescent lamps in the country. With this favorable policy, product quality and brand reputation will be improved.

How does the company's popularity and trust increase?

The reputation and trust mentioned here are simply two words - brands. However, the brand here refers not only to the product brand, but also to the industry brand. At present, the public awareness of the LED brand is in its infancy, and there is still no clear understanding and understanding. From the point of view of advertising, LED e-commerce as a new thing is more difficult to achieve to be recognized by the public.

In addition, with the development of customization in the LED industry, customer-specific requirements have become the starting point for product R&D and production, and at the same time they have also determined the sales model of e-commerce channels. The customer is the decision maker of the product, what kind of demand the customer has, what kind of product will the company produce, which is consistent with the positioning of offline sales. The customized e-commerce operation of the industry is the biggest feature of the LED industry, which is different from other e-commerce industries in the consumer products industry. It is also the biggest difficulty. The professional level of e-commerce sales personnel is very high.

Of course, in addition to these, may also need to pay attention to something else, such as: LED lighting e-commerce in the development has not violated some of the more traditional public channel businesses, or engineering businesses. If there are conflicts in prices, channels, etc., it may also lead to some failures. This is also the key to consider.