Recently, Lianjian Optoelectronics (300269) issued a notice saying that the company's wholly-owned subsidiary Shenzhen Linkage Culture Investment Co., Ltd. (hereinafter referred to as "linkage investment") and Hangzhou Lijing Zhizao Culture and Creative Co., Ltd. (hereinafter referred to as "Hangzhou Lijing" Or “Standard Company” shareholders Pan Jianyong, Jin Tao, and Yi Yinan signed an investment agreement, and the joint venture invested RMB 22 million (RMB, the same below) to increase the capital of Hangzhou Haojing.

After the completion of this capital increase, Linkage Investment holds a 25% stake in Hangzhou Haojing.

Hangzhou Haojing is an innovative new media equipment manufacturer and a new outdoor media advertising platform operator. Relying on the self-developed new outdoor media patent products, through the remote operation of the cloud, the production, generation, preview and upload of the commercials are realized.

At present, Hangzhou Lijing's revenue mainly comes from equipment sales. Its new media equipment products include: Rubik's cube column, sliding screen, rotating screen, and has obtained more than ten national patents. In the future, Hangzhou Haojing will rely on the innovation and uniqueness of its products to deploy a series of high-value positions through the “change of equipment” position, and gradually transform into a new media operator with product-oriented and creative as the core.

Lianjian Optoelectronics said that Hangzhou Lijing's product form is innovative and scarce, suitable for placement in airports, high-speed rail, core business districts, etc., to achieve better advertising display. After the completion of this transaction, it will help to further improve the company's product categories, realize the strategic layout of the company's digital outdoor media network business, and enhance the company's overall competitiveness.

After the completion of the transaction, Lianjian Optoelectronics and its subsidiaries will be able to share with Hangzhou Jingjing Resources in terms of media resource cooperation, equipment manufacturing, supply chain and sales channels. Through this capital increase, the company has deep cooperation with Hangzhou Haojing, and at the same time establishes the synergy effect of the company's business segments, thereby further improving the company's profitability and facilitating the company's strategic layout of the data-driven integrated marketing service group.

In addition, after the completion of this transaction, Hangzhou Lijing LED products will all be preferentially purchased from the company. With the gradual growth of Hangzhou Haojing's performance, it will drive the growth of the company's digital display equipment business to a certain extent, forming a linkage between various business segments.


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