Recently, Wenzhou youth Hu Mou drove a Tesla car on the Shanghai Yingbin Expressway and opened the “auto-driving†function. When passing a separate isolation stone pier, the car did not make any avoidance action. Directly hit the stone pier, causing the Tesla head to be severely deformed, and the front axle was almost scrapped. According to Hu, "At the time, the car did not recognize the obstacle ahead. Originally, according to the 'autopilot', at least the reaction of deceleration or steering should be made, but in fact, there is no movement, and the speed I set is kept directly. Hit it up." When the relevant person in charge of Tesla China was interviewed by the media, it was suggested that the owner himself took over the steering wheel. "The owner should have taken over the steering wheel within 1 second and stepped on the brakes, but did not avoid the collision. This is what I saw on the driving log, but we still need our technical department to go deep analysis." Safety incidents involving "autopilot" technology are not just the same. On May 17th, a Tesla Model S owner in California, USA, was killed in a self-driving state and hit a truck in front of a turn. This was the first car accident caused by the disclosed autopilot. After the media exposure, it immediately attracted global attention. Tesla explained that the cause of the accident was that the vehicle's automatic driving system was unable to distinguish the white trailer in front of the truck from the bright sky, causing the automatic brake to fail to recognize the obstacle without braking. The US regulatory authorities are currently investigating the detailed causes of the accident. In August, when a Tesla owner in China used the autopilot system on the Fifth Ring Road in Beijing, he was also involved in a car accident due to identification problems, but fortunately only the body was paralyzed. The case of a more serious and more controversial accident than the one mentioned above is a rear-end collision that occurred on January 20, 2016, in the Hebei section of the Beijing-Hong Kong-Macau Expressway. A Tesla car crashed into a road sweeper that was working. The Tesla car was damaged on the spot and the driver Gao was unfortunately killed. Gao’s father couldn’t understand why his son didn’t brake at the time and didn’t hide. After providing the accident video to the analysis of the professionals, Gao’s father speculated that Gao might have activated the “auto-driving†function when the accident occurred. To this end, in July this year, he sued Tesla’s sales company in China to the Chaoyang District People’s Court in Beijing, demanding compensation of 10,000 yuan. But Tesla said in a statement after the trial that "there is no evidence that Autopilot is in operation at the time of the accident" and that Autopilot is not the "cause" of the accident anyway, because the technology is just a "Drive assistance system to assist a driver who is focused". After several accidents, the safety of Tesla's automatic driving system has been questioned. Many car owners accused Tesla of exaggerating the autopilot function in marketing campaigns. Many insiders pointed out that many security incidents that were exposed have had an impact on Tesla's brand image. Media attention trend analysis On November 11, Zhejiang local TV station released a message saying that Wenzhou owner Hu Mou opened the automatic assisted driving when driving the Tesla electric car on the high speed on November 4, but did not expect to hit the isolation pier. The report said that the accident was a publicly reported traffic accident caused by Tesla's "autopilot" in Zhejiang Province. The matter subsequently triggered the attention of the local media. The Hangzhou Daily and the Zhejiang Station of Xinhua News Agency reported on the matter or reprinted relevant reports. Subsequently, "Daily Economic News", Tencent Auto, Sina Auto, Netease Auto, Sohu Auto and other media took stock of the traffic accidents caused by Tesla's "autopilot", explored the maturity of the technology, and contacted Tesla Make a sound. On November 15th, the media attention reached its first peak, and the number of media reports reached 280, mainly based on auto media and financial media reports. The number of Weibos talking about this matter exceeded 190 on October 16. Subsequent attention to this matter has declined, but it has maintained a certain degree of heat. From November 11th to November 20th, "CCTV Finance" "Car Home" and "AVIC Lianchuang Network" related to Tesla "automatic driving" caused a number of postal postings and comments. According to the data provided by the new media big data platform “New Weibang†of “The Rule of Law Weekend Guyi Public Opinion Monitoring Centerâ€, the topic of “Automobile†caused by Tesla’s “automatic drivingâ€, “36æ°ªâ€, “Fm93 Voice of the Road†and “Car†The number of related tweets published by the WeChat public account such as the Onion Ring is at the forefront. The monitoring data of “New Weibang†shows that in the mainstream media, the topic of “autopilot†causing traffic accidents is the most concerned about Tencent News, accounting for 15.17%; followed by a little information, accounting for 11.24%. Sohu News accounted for 6.18%, ranking third. User opinion bias analysis Randomly selected 274 opinions of netizens commented on the statistics and found that 27.74% of netizens thought that they could not negate the development of technology because of accidents; 21.90% of netizens thought that driverless technology was immature; 17.52% of netizens thought it was only auxiliary Technology is still safe to open on its own; 25.18% of netizens think that Tesla should not use immature technology as a selling point; some netizens hold other views. Can not negate the development of technology because of an accident, 27.74% Netizen "Li Yunlong, you fired a gun": What technology is developed through trial, no one is flying, can the aircraft develop to this day? Netizen "SomeoneLikeU02": From the accident rate, unmanned driving is much lower than traditional cars. You can't always stare at an accident and deny an industry trend. The original society had the lowest traffic accidents because there was no transportation. Unmanned technology is immature, 21.90% Netizen "American 5 star Admiral James James": This product can not recognize the traffic lights? Fully immature autopilot. Netizen "After the son-in-law": Unmanned driving will certainly be unsafe, because there are three defects, one is that the speed of dodging is not enough; the second is that it may be controlled by hackers; the third is that its braking system is prone to problems. It’s just assistive technology, it’s still safe to drive on its own, 17.52% Netizen "Cai Benjia": Auto-driving cars are not reliable, and people's lives are not guaranteed. Netizens "eat meat with Zhuang": Give your destiny to a seemingly intelligent machine. Are you stupid? You have to understand that artificial intelligence will never be responsible for your life, only you will. Tesla should not use immature technology as a selling point, 25.18% Netizen "Student__CQ": The situation of corporate exaggeration is very serious, boasting that "autopilot" is automatic driving. Introduce its "most should be used on the highway" "can drink coffee, handle the mail" "someone sleeps no problem." Tesla should bear the legal responsibility for false propaganda. Netizen "hardworking old devil": There are people who eat crabs! An immature technology has been promoted by merchants as a marketing hotspot. It is unscrupulous and unproductive, but it is a pity for those who trust it. Other, 7.66% Netizen "outsider Jacky": Tesla is always unfavorable for the sudden situation, but still not sensitive enough. Netizen "Tony Daishui 227": Tesla is like a plane, and every air crash will be reported by the media. Media opinion analysis "Daily Economic News" reported that "automatic assisted driving" frequently occurred, even if Tesla officials did not talk about it, but the immature nature of technology has become increasingly exposed, and consumers' doubts are also higher than the waves. The core operation of autonomous driving relies on cameras, radar sensors and laser rangefinders to understand the surrounding traffic conditions, and to process information in real time through the data center. The remote control vehicle uses the automatic cruise system of the control center, automatic braking, and parking system. Achieve driving, braking and parking. Although Tesla replaced the official name of “autopilot†with “automatic assisted drivingâ€, the company’s safety hazard problem has become very prominent. The smart driving system that seems convenient and fast has become the biggest concern of the industry and consumers when its operation is "smooth and uncertain". The CCTV "Rule of Law Online" column published the first case of China's Tesla autopilot death accident, and reported that relatives of the deceased in the car accident only claimed 10,000 yuan. The lawyer said that the purpose of the prosecution is not the number of claims, but the social It must be reminded that Tesla’s “autopilot†system is flawed and should not be easily tried. The "Urban Express" report quoted the consumer's point of view that the salesperson used "auto-driving" as the biggest selling point when buying, and the consumer of the "auto-driving" bought a Tesla, but turned on self-driving. The function of the car actually hit the high-speed isolation pier directly, the damage is serious, consumers who have returned to a life question, is automatic driving really safe? The public magazine "Cover News" stated that the German government asked Tesla to stop using the term "autopilot" when advertising, because it was because people were worried that the word was misunderstood and that the function would make the driver drive on the road. You don't have to pay attention to the road. Recently, Tesla used the German Tesla user survey data to respond positively to this matter. According to the company, 98% of the owners surveyed did not misunderstand the term “autopilotâ€. Lyric comment After Tesla's "autopilot" technology caused many traffic accidents, the technology faced a wave of collective public opinion from both home and abroad. Tesla has repeatedly stressed that its own autonomous driving system is not “unmannedâ€, but an advanced driver assistance technology that still requires the driver to put his hands on the steering wheel when it is turned on. But this appeal does not seem to be understood by consumers. The victims of the accident accused Tesla of rushing to promote the promotion of autonomous driving, using immature technology as a selling point. In fact, from the perspective of industrial maturity, Tesla is quite enthusiastic about commercial autopilot. Musk said at the end of 2015 that Tesla Autopilot has “super high priority†within the company. It takes only two years for Sla to develop a fully-automobile car. Tesla even claimed to let the Model S use the autopilot function in 2018 to achieve the “call to home†in the United States. At the time when Musk released this remark, some people expressed more concern about this, because the complete driverless technology requires long-term large-scale multi-modal road test verification and constant correction, such as Google's large-scale road test. And Tesla wants to achieve full automatic driving in two years, once suspected of insufficient maturity and may pose serious safety risks. For autonomous driving, it is undeniable that the future direction of development, but the current immature period should still be cautious about autonomous driving technology. At present, there is no national law that stipulates the responsibility of an autonomous vehicle in the event of an accident. Most industry insiders believe that when technology companies choose to use machines to replace people's decisions, developers need to take on new responsibilities and obligations.
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Event overview
September 03, 2021