Air purifier industry may face reshuffle

According to relevant data, China's air purifier market has grown from 500,000 units in 2006 to 1.26 million units in 2012. In addition, China's air purifier product market penetration rate is still less than 1%, the market is huge. Experts in the industry believe that as the market continues to expand and new brands continue to emerge, the disorderly development of the market has severely restricted the healthy development of the industry. How to establish industry standards and guide the development of industry standards is imminent.

Air Purifier Special Committee established

A few days ago, the Air Purifier Special Committee of the China Household Electrical Appliances Association was formally established. In this regard, Renmin Qi, a researcher in the home appliance industry of China Investment Advisors, believes that the leading companies in the industry can expand the role of technology spillovers, comprehensively improve the competitiveness of the entire industry through advantages, and lead the rapid development of the entire industry.

Some industry insiders predict that by 2016, the size of the air purifier market in China will exceed US$14.6 billion, and the market retail sales growth this year will also exceed 90%. From the situation that Beijing's air purifiers were out of stock several times early this year and the shortage of supplies across the country can be seen, this year's air purifier market will continue its previous high growth form. Ren Minqi also agreed with this. "Air pollution is the focus of global attention, and the air purifier market has great potential."

Industry confusion urgently requires standard specification

With the frequent occurrence of smog and haze, more and more consumers are concerned about the health of the air. The air purifier warms rapidly and attracts a large number of companies. The data shows that there are more than 200 air purifier brands on the market. Among them, in addition to Yadu, Sharp, Daikin and other old companies engaged in purification, there are also many traditional household appliance brands such as TCL and Haier. In addition to these well-known companies, there are more small brands that are not well-known.

According to industry experts, the air purifier market has a short development time, a small market size and other reasons, which makes the industry standards lag behind the industry development. The market staged various chaotic phenomena such as uneven product quality, unregulated price, and false publicity.

It is understood that the current standard adopted by the air purification industry is the revised GB/T 18801 in 2008, but the relevant rules are not perfect. Appliance analyst Liang Zhenpeng also believes that the current national standard of air purifiers is not specific and it is necessary to refine and improve them. The establishment of a special committee to promote the development of industry standards will have an effect on the industry.

At present, the air purifier products have high gross margins, and even many are windfall products. Businesses, pursuing their own concepts and their own standards, are often separated from the real needs of consumers. This situation will improve with the refinement of industry standards.

Industry enters rectification and reshuffle stage

While the huge market attracts a large number of companies, the industry reshuffle is bound to come. The development and growth of the industry can not be separated from the standards of guidance and norms, in fact, there are many domestic air purifier products can not achieve the purification of PM2.5 function, more just the name of the slogan to PM2.5. Zuo Yanlu, general manager of Zhongyekang Research Institute Brand Center, predicts that those products with defects in product technology and process quality will be eliminated as the industry standards become popular.

However, with the air-conditioner companies launching air conditioners with PM2.5 and sterilization functions, it also caused some consumers to worry about the future of air purifiers. Ren Minqi believes that the future development of air purifiers is likely to be used as an intermediate product in some household appliances, increasing the overall utilization of household appliances. In addition, the positioning of the air purification market should not be aimed at small-scale air purification of independent equipment, the competitive pressure will be relatively large, can focus on large-scale purification, especially for a large number of chemical emission-generating enterprises, can reduce the emission of atmospheric pollution sources.