Russia, Shenzhen's 11th largest trading partner and the 10th largest export market have become the key areas for Shenzhen enterprises to open up. With Russia's accession to the WTO next year, opportunities are attractive.

Recently, the reporter learned in an interview in Moscow that Shenzhen enterprises will form an investment alliance and will build a “Shenzhen LED Industrial Park” in Russia through the platform of the Shanghai Cooperation Organization Business Council, with a total investment of 500 million US dollars. After completion, the output value will reach 1.5 billion yuan. Renminbi. The general manager of this enterprise alliance, the general manager of Shenzhen Green Semiconductor Lighting Co., Ltd. stated that the goal is to build an industrial park that can represent China's image and copy it to the various member states of the SCO.

A total investment of 500 million yuan
In an interview with the interview team, Sergei Kanavsky, executive secretary of the Shanghai Cooperation Organization Business Council, said, "Since we plan to build, we will definitely do it well."

“The industrial park will certainly be built.” Sergei said directly that he is in direct contact with the slow pace of work of many Russians.

Sergei told reporters that at the end of May this year, the Shanghai Cooperation Organization Business Council held a meeting on energy conservation projects in Moscow, representatives of the national representatives of the SCO member states, the governments of the 15 states of Russia, and representatives of specialized groups under the various commercial economic frameworks. Energy saving projects. Green Semiconductor Lighting Co., Ltd. (hereinafter referred to as Green Lighting), located in Baoan, Shenzhen, became the only LED company invited to participate in and introduce the experience of promoting energy-saving lighting products, and became the Chinese sponsor of the “Shenzhen LED Industrial Park” in Russia. The energy conservation project meeting announced that Chinese companies will build a "Shenzhen LED Industrial Park" in Russia with a total investment of 500 million US dollars. After completion, the output value will reach 1.5 billion yuan.

Chen Baodong, general manager of Green Lighting, gave a speech at the meeting and introduced the experience of Shenzhen LED companies in promoting LED lighting under local and central government energy conservation subsidies. “The Russian side offered us an idea at the time to build an LED industrial park in Russia to jointly produce energy-saving products. This idea is exciting.”

The Russian market is an international market with a focus on green lighting. Since the establishment of the company in 2007, there has been trade with Russia. In 2010, at the Shanghai World Expo, the company also supplied indoor lighting products to the Russian Pavilion. In 2011, the Russian market accounted for 30% of the company's total revenue, and the growth of trade with Russia gradually attracted the attention of the Russian market.

Green Lighting is mainly engaged in the production and operation of LED products for indoor lighting. It started from sales of RMB 4 million in 2008 and reached RMB 100 million last year. “This is due to the fact that energy-saving products are gradually gaining recognition from everyone.” Chen Baodong believes. The company's overseas sales accounted for 80% of the total, LED indoor lighting exports ranked ninth in the country this year, especially LED panel lights accounted for the first place in the country's exports, overseas markets such as Western Europe, Russia, India and other regions And the country is its important market.

Shenzhen formed investment alliance
At present, the project plan is proposed. The time has passed for half a year. Chen Baodong told the reporter that the project is progressing steadily. “The basic idea is to build an investment alliance based on energy-saving products companies in Shenzhen. Russia provides commercial and industrial land. , the Chinese side solely invested in the construction of LED industrial park in Russia." Chen Baodong introduced. After the completion of the construction of the industrial park, Shenzhen's investment alliance enterprises will bring the energy-saving product industry chain to Russia and cooperate with the Russian enterprises.

Sergey told this reporter that "Shenzhen LED Industrial Park" has entered the site selection stage. "At present, this project has been valued by many Russian states. At least representatives from five states including Baicheng, Saratov, Voronezh and St. Petersburg have had discussions with Shenzhen and are in substantive communication. The industrial park may One of the five states, which is built there, should be considered according to the strength and specific conditions of the parties."

According to reports, Shenzhen LED Industrial Park covers an area of ​​50 to 100 hectares. The industrial park will integrate the entire infrastructure of the plant, research laboratory, supporting residential and industrial park. Companies in the industrial park will cover different applications in the LED industry, including LED packaging, indoor and outdoor lighting, LED displays, terrain and landscape lighting. In addition, a public research and development institute for new products will be established.

Sergey believes that Russia's huge market may give the industrial park a chance to start. In recent years, Russia has promoted energy-saving lighting from the national level. According to the Energy Conservation and Energy Efficiency Law passed by the Russian State Duma, production and sales of incandescent lamps of more than 75 watts will be banned from January 1, 2013; production will be banned from 2014. And sell incandescent lamps above 25 watts. According to official Russian statistics, Russia needs about 100 billion rubles to transition from incandescent lamps to energy-saving lamps. At present, the price of incandescent lamps produced in Russia is about 10-15 rubles, while the unit price of energy-saving lamps is as high as 150-300 rubles. In addition, the annual production capacity of incandescent lamps in Russia is 700-800 million, while the production capacity of energy-saving lamps is only 5 million per year. The rest are almost all imported.

Interested in Shenzhen enterprises, Sergei said, "Because of their confidence in their strength." According to a document: Shenzhen has more than 700 companies engaged in semiconductor lighting technology and product development, production and application, the number of enterprises It accounts for nearly half of the country's total population, with an industrial scale of about 15 billion yuan. Shenzhen is also the world's largest production and supply base for solar LED lamps, the world's major production and supply base for LED backlights, the largest domestic production and supply base for LED displays, and the main domestic production areas for LED packaging and special industrial lighting.

Establish a new cooperation model
Green lighting is the lead unit for the formation of the Shenzhen Enterprise Investment Alliance. Chen Baodong revealed that the investment alliance companies in Shenzhen have already talked about four or five. “At present, we have set up a planning team. Our goal is to build an industrial park that can represent China's image and build an industrial park model in Russia that can represent China's reform and opening up.”

The construction of the industrial park is also a brand-new exploration. In terms of cooperation, the two sides will also adopt a brand-new model: the shares of the industrial park will be 85% of the shares of the Chinese side, and 15% of the Russian side. The initial stage is dominated by the Chinese side and is developing. In the process, Russia will gradually buy back the shares with the profits obtained, until the Chinese side accounts for 15%, and Russia accounts for 85%. That is to say, China will surrender its dominant position in the development process, and Russia will finally get the industrial park. Business leadership.

This new model is now recognized by both parties. "For the Chinese side, building industrial parks overseas, we need dominance and profit in the initial stage. For Russia, they finally get the industry by buying shares in profits. The park’s dominance.” Sergei also agreed with this. “It’s not just investment, it’s working together,” he said.

It is understood that the industrial park will be built into a high-tech production base covering almost all LED series, facing Russia and other member countries of the Shanghai Cooperation Organization. "Our goal is not just to build an industrial park. What is important is to explore a model and then copy it to other member states of the Shanghai Cooperation Organization." Chen Baodong believes.

Sergey said that if the six member states of the SCO are building an LED industrial park in accordance with this model, "we will defeat all competitors."

For Shenzhen enterprises, Chen Baodong believes that the biggest advantage is that “there is a very complete industrial chain”, and the government spares no effort to promote the energy-saving industry. According to the “Shenzhen LED Industry Development Plan (2009-2015)”, by 2015, Shenzhen It will build an important demonstration base for China's LED industry technology innovation and an important global LED product research and development production base with an annual output value of more than 130 billion yuan.

At present, Chen Baodong and the investment alliance have encountered a big problem. The land for the industrial park has not yet been determined. "Russia is too big, and there is land use, but it is not easy to find a suitable one." Looking ahead to the prospects of the industrial park, Chen Baodong believes that " As long as the model is good, step by step, avoid some risks, I believe that it can be done well." He repeatedly stressed that "the progress can not be urgent, to be steady."

(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)

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March 22, 2024