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OLED as a new generation of display technology, far from mature LCD technology, high manufacturing costs, low panel yields caused by high prices for a long time, has become the main factor restricting its popularity.
Simple structure of OLED has higher requirements for manufacturing process
The price of OLED TVs has approached that of high-end LCD TVs compared to LCD TVs. OLED TVs are much more expensive, but they are already much cheaper than when they were first introduced. According to statistics, in 2013, LGD 55-inch OLEDs were priced at US$14,000 in Hong Kong. By 2016, the market price for 55-inch 4K OLEDs in China was 1.4 million yuan. In just three years, the cost and price of OLED TVs are increasing. Rapid decline.
Sony 65Z9D official offer
Skyworth 65S9D official quotation
55/65 is the mainstream size currently covered by OLED TVs. It should be noted that although most 65-inch OLED TVs exceed 30,000 yuan, the price of the 55-inch models is only half that, because of the 8th generation OLEDs. The glass substrate of the production line is not suitable for the production of 65-inch panels. The cost of two 55-inch panels is comparable to that of a 65-inch one. Therefore, 55-inch OLED TVs are much cheaper. For example, the price of the Skyworth 55S9D is 17,999 yuan. Cool open earlier also released less than ten thousand yuan T55 (OLED).
In the future, OLED TVs will be cheaper. OLED technology is maturing, and the problem of low early yields has been basically solved. According to LGD President Lu Xiangde, the product yield of LGD increased by 40% in 2016, and the yield rate in November has reached 85%. This data is almost the same as the LCD panel yield. In fact, it took a full 10 years for liquid crystal technology to reach 80% yield, but OLED technology only took 2 years to lay the foundation for its accelerated adoption.
In addition, the LGD panel will also be rewritten. On November 16th last year, Skyworth, BOE and HiSilis jointly launched the first Chinese self-developed OLED TV, which can gradually get rid of the reliance on upstream panel makers, and is expected to bid farewell to the era of domestic TVs that lack core and screen.
OLED TVs are on the fast-moving road. The bottleneck problems of the past have basically been solved, the recognition is getting higher and higher, and the prices have fallen a lot more than in the previous two years. The prices of high-end LCD TVs are getting closer, especially 55 inches. The 10,000-year-old price is highly acceptable and can be a good choice for early adopters. If there is no urgency to suggest further wait and see, with the further maturation of OLED technology, there is room for further price fall, especially for 65-inch and larger models.
When it comes to OLED TVs, many people know that it has outstanding black-field performance, infinite contrast ratio, extremely fast response speed and a series of technological advantages. This is the basic quality that TVs should have in the future, so it is considered as a replacement for LCDs. The next-generation display technology, if not for the price, is estimated to have bought one soon? Why is OLED TV expensive? Because the technology is not mature enough, the OLED TV market is not prosperous. In the early stage, only a few companies, such as LG and Skyworth, followed suit. As the difficulties that plagued OLED development were gradually overcome, Sony and Panasonic returned to the embrace of OLED TVs. Toshiba, Philips, Metz, Grundig, Loewe, Vestel, Konka, Changhong and other brands launched OLED TVs, and the team is growing. From the data I searched for in Jingdong, 55-inch OLED TVs are priced between 1.5-2 W, and 65-inch OLED TVs are between 2.5-6 W. The prices of high-end LCD TVs under joint venture brands such as Sony and Samsung are getting closer. Even flat, such as Skyworth 65S9D and Sony's latest flagship 65Z9D official price is 32,999 yuan, the same price choice OLED is acceptable.
China's first self-developed OLED TV
Although the yield of LGD OLED panels has been greatly improved and the supply capacity has increased a lot, the output of 100,000 wafers per month is obviously not enough. After BOE began to supply OLED panels, it not only exacerbated the competition in the market, but also contributed to the further decline in OLED panel prices. This is also of great significance in cultivating the rapidly growing OLED TV market.
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October 01, 2024