In the past year or so, the content of people who are engaged in the LED industry to meet and chat is no longer light efficiency, longevity, almost all prices and orders. The structural excess of the LED industry, coupled with the sluggish economic situation, makes people who "play" LEDs feel the cold winter of the industry, and the "double drop" report is more common.

Conversely, the whole industry must still make money. Otherwise, there will be more boring "playing", and there may be more closed doors. What kind of LED people earned money?

According to the main business, there are also part-time operations or partial transformations with pure "play" LEDs. Pure "play" LEDs do not make much money, and part-time "play" mostly uses other product profits to cover up. Of course, some part-time "play" is smart, constantly "playing" differentiated products and markets, finding a blue ocean in the Red Sea, and still making money.

LEDs are not just general-purpose lighting. There are many people who "play" general-purpose lighting, and they have expanded to car lights, agriculture, medical care, communications, art, etc., all of which are beyond lighting, and naturally have better opportunities to make money.

According to the vertical direction of the industry chain, there are enterprises that “play” equipment, materials, epitaxial chips, packaging, applications, and power supplies. At first glance, competition is relatively small or material manufacturers. However, in the early years, Japanese and American material manufacturers made a lot of money. Nowadays, epoxy and silicone manufacturers have sprung up. The price drop is close to that of packaged devices. The competition among material manufacturers will be fierce. .

Phosphor manufacturers are relatively few, playing rare earth is not everyone can afford, need to have resources, so it is a relatively profitable category. Equipment and power supply used to rely on imports or several leading enterprises. Nowadays, domestic equipment (except MOCVD) and power supplies at the exhibition cannot be seen.

According to the horizontal direction of the value chain, there are “playing” technology development, testing and certification, talent training, manufacturing, trade, and media information. Technology transfer is still not fashionable in China, lacking mutual trust and trading system; talent training, media information (except CCTV and the like) is completely small and small, making a small amount of money;

The test certification is undoubtedly the most profitable. Thanks to the unsound standards, the more random the standards, the more fun people laugh and laugh. Just look at the routines of Zhaga and know that when you get your name, you want to go to China to play, and don't play with you by simply making products. Look at the number of members, membership fees, and the cost of certification. You will not Will it be in the dark?

The era of TBT terms has also come, and the patent wars have become more and more naked. The combination of these discoveries is still "playing" technology and standards for people to make money. The "playing" trade is known as the empty white wolf. It is natural to make money, and it will come back when you change hands.

According to the scale, there are "playing" big, there are small fights. The nature of "playing" has a large-scale effect, especially for the LED, which is very strict in concentration. The small things that have been smashed have got the kitchen but can't go to the hall, so it is still fast to play.

According to the means of "playing", there are single and dry groups. Smart people like to borrow strength, know the simple truth of making money together, know how to use each other's strengths to blend together, so the channels and connections are very good.

There may be more angles, but if you think about it, you can't escape the basic natural rules, or have characteristics, or have scale, or understand strategy, or understand cooperation... Four words: survival of the fittest.

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