Flat-panel TV retail prices hit a record low in January in 2012

The implementation of the energy-saving subsidy policy has increased the efforts of color TV manufacturers to clear inventory, and has also lowered the average sales price of the entire color TV market. According to the data released by Ovi Consulting, an industry agency, yesterday, China's flat-panel TV retail volume was 2.84 million units in July 2012, up 9.8% year-on-year, and sales reached 9.72 billion yuan, down 3.2% year-on-year. The average retail price dropped to 3,568 yuan, a year-on-year decrease of 11.8%, the lowest in 13 consecutive months. The average price of domestic brands is 3,121 yuan, and the average price of foreign brands is 5,771 yuan.

According to the analysis, the sharp drop in price is mainly due to the energy subsidies policy. As soon as the subsidy policy came out, major manufacturers began to focus on cleaning up non-energy-saving subsidies, which also lowered the price of flat-panel TVs. In addition, the price war is also an important factor in the decline in the overall average price. This year, due to the poor economic environment and real estate regulation and other factors, the companies at the beginning of the year have realized that the color TV sales market is in a grim situation. In addition to the continuous price cuts of local brands, even foreign brands such as Sharp and Sony have resorted to price wars. During the Labor Day this year, some well-known brands of 32-inch LED TV even fell below 1,500 yuan. At that time, color TV executives told reporters that "the price of shipments, although not at a loss, but certainly not making money."