The content of VR is becoming more and more abundant and the business model is more diversified. There is no doubt that VR will become more mainstream in 2018. The data shows that only a few years ago (2014) there were only about 200,000 active VR users. By 2017, this number has grown to 90 million in just 3 years. It is expected that there will be 171 million people by the end of 2018 (almost 2017 double). The entire VR industry is expected to reach a value of 5.2 billion U.S. dollars in 2018 and 45 billion U.S. dollars by 2025. In 2014, it was only US$90 million. This industry, which has attracted more and more attention, has four major development trends that will let you know that VR is worth investing. 1, more 360-degree video appears 360-degree video is more likely to receive attention in 2017 than regular video and content, based on the analysis of video clicks and overall engagement for more than 1,000 campaigns. Because of the immersive realism of VR, many industries such as homes, home improvement and clothing are all in use. Companies in VR City's global affiliate platform have already promoted 360-degree videos. In the future, everyone will see more 360-degree VR videos. 2. Advertising will be more in the form of VR We have seen this sign recently: Last year, Google made some VR advertisements, Infiniti partnered with OmniVirt, and let customers drive virtual Q60 via 360-degree VR video. Although these are just a few examples of VR sound effects, it is clear that we will see more VR ads this year, and these ads will drive the development of the VR industry. 3, more immersive experience Just recently, HEAR360 stated that they may use a new omnidirectional microphone to capture 360-degree sounds to bring a more realistic sound experience, in other words, to bring a more realistic experience. With a more immersive experience, the difference between the virtual world and the real world will shrink even further. The more convenient and intelligent virtual world will be a fire. Therefore, you will have a worldwide presence in the VR City Global Alliance platform. 4, improve the availability of VR products and reduce costs Whether it is hardware or software, it can only become mainstream when products are easily accepted by users. However, nowadays, especially for high-end equipment, everyone needs to spend thousands of dollars, and ordinary people can't afford it at all. And this year will all change, VR products will become more open, a series of products will have a gradual price adjustment process, so that the public are afforded. VR market space in the end how much? The VR industry covers hardware, software/platform, development tools, channels, content, services and many other aspects to form a complete ecosystem. In China, VR hardware facilities are the main investment direction, and the total financing of content manufacturers in the past few years is relatively low, only 11.4%. As the core strength of the entire industry to increase user stickiness and user attraction, the investment in VR software and content will be significantly increased in the future. Looking at the overall trend of change in the VR industry, it is worth looking forward to the development of China's VR market and the VR industry is worth investing.
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July 31, 2023