General Director of Free-to-air TV Releases First Mobile Phone On-Demand "Content + Service" Mode

Mobile phone on demand for users to create a differentiated experience

The intelligent development of the global home appliance industry is in full swing. The television industry is no exception. Internetization and intelligence have become the main theme of development. Unlike traditional TVs, smart TVs give users more intelligent experiences, such as adding voice and gestures. Control and other functions, but now many smart TVs only wear smart jackets, and their essence does not achieve true intelligence, because from the consumer's point of view, consumers need the intelligence of the content experience.

When most of the world's color TV companies focused their efforts on the intelligentization of television products, the free-to-air television broadcast by the director, focusing on content intelligence, caught the industry off guard. Under the background of increasingly homogenized products in the television industry, the commander discovered through interactions with users on social platforms such as WeChat and forums. In the smart TV product market, there are mainly few sources, small space, and high-definition movie downloads without space; TVs Remote control, the operation is complicated, the elderly and children will not use the pain points of other industries.

On the basis of fully understanding the user's pain points and needs, the commander has launched free-to-air television in the industry relying on the resources of WCDMA and WeChat searching in the entire network. Different from the traditional lack of social elements in traditional smart TVs, the unique on-demand and remote control functions of free-to-air TV not only allow users to solve the problem that elderly people and children at home will not use complex remote controls through WeChat, but also completely make up for traditional intelligence. There are few short films and lack of interaction.

In addition, the commander's free-to-air TV 4K extremely clear picture quality display allows users to enjoy the IMAX level viewing experience at home. According to the standards defined by the International Telecommunication Union (ITU), 4K television refers to the fact that the horizontal and vertical pixels of a television reach twice the full-HD 1080P TV, that is, the resolution is 4 times that of full-HDTV. The first-class hardware devices, a large number of Chinese sources, and WeChat push-on-demand enable the Director to be free to broadcast as a "TV that understands love."


"Content + Service" leads the second viewing revolution

At present, "Internet +" is playing a subversive role in all walks of life. The Internet industry and intelligence in the TV industry are also the main theme of development. Experts in related industries stated that content intelligence is the primary prerequisite for television intelligence. If intelligence cannot be achieved, so-called television intelligence is also justified. Because from a consumer's point of view, what he consumes is not a TV set, nor is it a smart operation, but a richer TV content.

Traditional TV programs are sent in linear time like buses, users can only select specific programs at a specific time, and the commander of free-to-air TV has thoroughly subverted the contents of the programs. Relying on China’s massive number of film sources, users can not only from the database. In selecting programs, operators can also automatically push programs based on user preferences. In addition, the on-demand push-to-play function of free-living televisions can deliver photos, voice, video, and text to TVs, allowing users to become “producers” of television programs.

From this point of view, the release of the commander’s free-to-air television is not just a new internet product, but also means that the smart TV industry has been completely reshuffled. In the future, the competition in the color TV industry is not a machine but a content system behind the machine. Therefore, the focus of future competition in the color TV industry is not only the intelligentization of hardware products, but also the intelligence behind the provision of content for users. This is also the first time. After the movie revolution, the television industry ushered in the second viewing change.

In this regard, industry experts said that the commander’s free-to-air television fully embodies the “discrete” concept of the “Internet Plus” era in which the commander interacts deeply with user needs, integrates the strongest resources, and innovates in operational models. It will no longer be a household electrical appliance company, but an ecosystem. The focus of its competition is not to manufacture products, but to provide users with the best experience, namely the intelligence of experience.