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From my personal point of view, in fact, television should be more concerned with the sound quality than the mobile phone. Although the sound is not as much attention to the screen as the majority of netizens, if you experience a bad comparison between the sound and the high-quality sound, you can hear all kinds of differences. The sound quality can be The atmosphere that affects the viewing of movies is not an exaggeration. So every session of the Academy Awards will select the best photography and best sound award. 
This advertising is a bit blunt, in short, I want to introduce you to the Internet TV brand cool open just announced the A2 series of HIFI large content TV, you estimate that suddenly heart doubts, HIFI big content is what ghost? I was not aware of the truth before the press conference, but I can now interpret this cool open annual heavyweight strategy for everyone.
Top-quality TVs with good sound quality
Do not compete with low-cost TV market
Before introducing the big content "unfamiliar words on PPT", let's first understand the new products of the Cool Open A2 series. According to Cool Open, it has a “family front face†and a popular vocabulary in the car circle appeared in the television industry. The family-style front face of Coocaa's A2 HIFI TV is inherited from its high-end art TV T55. The former linen and walnut custom panels have become A2's metal panels. However, the overall appearance of the TV is in the same vein.
Cool open 50A2 HIFI big content TV cool open official website 3499 yuan click here to order
Note: The first batch of pre-sold models are 50-inch versions 
At the beginning of A2, CoolCow's description of the product is even more distinctive. When introducing its ribbed texture with metallic back, Coolo uses the ribs of the New Beauty trolley case to set off the firmness of the A2 backboard, which is easy to understand and understand. .
The same cross-border description of the sound, "Ferali Royal audio", is a high-end luxury feeling. In fact, the HIFI in the cool A2 HIFI big content TV is referred to here. This new product adopts the JBL custom-supplied 8 unit speaker program, 2 silk film tweeters, 2 neodymium magnets subwoofers, 4 subwoofers, ample 600ml audio volume, forward sound, all of which are its hardware and The highlight of structural design. However, in addition, the cool open A2 has also installed a TI TAS5766 power amplifier chip that can drive up to 100 watts, and this set of sounds was repeatedly adjusted by the team of 18 gold ear experts to reach JBL's A. Grade level. 
The hardware configuration is also a place for cool open A2 HIFI big content TV. It uses the latest and most advanced 6A938 of Mstar, and its CPU performance is 86% higher than the previous generation flagship. This previous generation flagship will only be configured in relatively new high-end TVs. For example, the full range of millet TV 3 generations, including 70-inch millet TV pricing 3 million. 
Another major frontier of the 6A938 is its support for HDR decoding. There is no doubt that the Kukai A2 HIFI big content TV can rely on the 6A938 to play the HDR source that will become popular in the future. In other picture quality specifications, the resolution of the cool-on A2 HIFI large content TV is 3840×2160. It supports MEMC motion compensation to reduce jitter and smearing and enhance the clarity of dynamic video images.
From the 50-inch 3499, 55-inch 4999 and 65-inch 6999 yuan price point of view, cool open A2 HIFI large-content TV is undoubtedly higher than the mainstream of Internet TV positioning, but on this basis, cool open hope high-quality design and tone Draw an audio-visual experience to meet users' demand for high-brand TVs, so since the beginning of A2's design, it hasn't wanted to compete with mainstream low-priced Internet TVs.
Big content: The exclusive large-scale Internet service in the living room screen does not make up
From the system that cools up the A2 HIFI big content TV, it is able to explain its big content part. According to Wang Zhiguo, chairman of Kukai Network Technology, the big content is the exclusive content of large screens. It must be a large-screen exclusive content designed for the living room's large-screen experience. The same as the hardware design of A2 TVs, attention should be paid to quality. The level also needs to provide not only “video content†but also large content should be all aspects of internet services generated by home users. 
Wang Zhiguo stated that the application of Internet TV should not be the current industry-wide content stacking. If it does not generate value for users, users will not be able to feel the content through coolly open displays. According to Kukai's operational thinking, the ultimate display form of Kuoc Kai's system should be thousands of people. By analyzing the habits of the users, the CCTV team can determine the age range of the audience in front of the TV screen at different time periods, such as 8-9 in the morning and after 10 in the morning, based on the content and time you are watching. Family-based households, adolescent-type families, family-only families, young couple-type families, housewife-type families, middle-aged couple-type families, and retired elderly-type families can perform differentiated content operations.
Every KTV A2 HIFI big content TV can enjoy the iQIYI VIP membership service, and in 2 years, the user will enjoy the new movie and VIP under the iQIYI membership system completely free for two years. Member library, single broadcast VIP drama, BBC documentary, HD concert and other video content. Kukai has also established deeper cooperation with iQIYI. Both parties have jointly established an IC laboratory, co-developed from 4K/HDR/panoramic video content capture, codec and hardware adaptation, focusing on 4K and HDR. , panoramic and other codec technology trends. Cool open wants to take this to achieve the matching of hardware and content, through the complementary resources of both parties to achieve the ultimate home theater experience. 
In the last part of the article, let's talk about the focus of this article. You may find the "endorsement" resource description above may be boring. Actually, when I heard the Cool Open T55 launch last year, I was also puzzled by the content management plan. However, I can now understand the cool open big value strategy. Now.
Change of business philosophy from TV hardware to Internet services
The brand that loses money to buy TV is envious
Looking back at the past 1-2 years, new brands such as micro-whales, storms, and popularity have successively made inroads, among which the popularity has often played the role of price butcher. The birth of Internet TV has always pushed the "price" to the cusp of consumer concern, and the ever-increasing competition has also continued to drag down the price bottom line for TVs of various sizes. Moreover, the update rate of each product line is obviously higher than that of other non-Internet TVs. Brand. All of the above shows that it has been very difficult to make profits through TV hardware.
Taking hardware sales as its main business, but its profitability is very poor, it seems to remind people of the continued loss of Sony Dafa. It is precisely because of this that it is not regularly published by the media that the Sony news of the closure of the lace. Retracting jokes, how to break through in the case of hard-to-earth profitable hardware, the answer is definitely internet services, and it also has profitability.
According to data provided by Coocaa, the amount of TV terminal activations for all TV stations using SkyDrive has reached 17 million units. What kind of data is this? The number of LeTV users who have always kept their ecology at their mouth is roughly 4 million. (Cool is based on statistics from online sources, which may be higher than 4 million, but still far from the gap of 17 million), and LeTV’s launch advertising and press conference Advertising has long been deeply rooted in people's hearts. Obviously, CoolCourse has the ability to gain business growth through advertising services. 
Through analysis of 17 million active users and tens of millions of active users of Internet service usage habits, Coolopen can see an increase in traffic in education, travel and other business lines besides traditional video services. This means that user habits are also changing quietly. They will also become other breakthroughs in the operation of large-screen content.
It can be seen that the company has changed from a traditional hardware manufacturing company to an Internet company with a new hardware and content two-way operation concept. We have no way of judging the merits of this operational idea. We can see that Kukai is using the leader. The industry's user base seeks double breakthroughs in user services and its own profitability. Of course, this tens of millions of users' cool open Internet platform is also helping their partners to achieve market growth. From the above perspective, this non-ecological big content strategy will undoubtedly be able to cool off from the nightmare hardware battlefield. â–
Just past May 24th, the TV industry ushered in the first "HIFI" TV. This concept may remind you of the mobile phone. Indeed, a certain manufacturer in the homogenous and highly competitive mobile phone industry used the HIFI function to kill. A bloody road, nowadays, TVs have also been tagged with "HIFI".
Cool open A2 HIFI big content TV
July 16, 2024