High-end consumer appliances gradually release

According to the “China's High-end Appliance Trends” released by China National Grid, the proportion of high-end home appliances continues to increase. During the consumption upgrade period, the consumption capacity of high-end home appliances is gradually being released.

According to third-party monitoring data, the overall decline in the market, from January to November last year, the high-end products of color TVs, washing machines and refrigerators all showed positive growth in the 1234 market, especially in the 3rd and 4th markets. It is excellent performance. Taking color TV as an example, smart TVs with 55-inch and above have increased by 568.55% and 489.01% respectively in the third and fourth-tier markets.

The survey data released at the scene shows that the attributes of “high-end home appliances” have changed slightly in consumers’ minds. In 2009, when consumers purchased high-end products, the main considerations were “brand reputation” and “good after-sales service”. "" and "Energy conservation and environmental protection" ranked the top three; and in the 2012 survey, the top three were "brand reputation," "technology content," and "energy conservation and environmental protection."