2016 is a major sporting event, with a series of sports events including the Olympic Games, the European Cup and the America's Cup. Among them, the European Cup is undoubtedly the hot spot in the eyes of the majority of fans, and is also considered a good opportunity for sports marketing by domestic color TV brands.

The combination of football and television is a golden partner. At present, the heat of domestic football is constantly rising and the color TV industry is competing to play football cards. The Internet brand LeEco officially named the Beijing Guoan football team this year. The Jiangsu football that Suning Group of PPTV affiliated to took hold of it has raised a lot and attracted much attention. The traditional color TV maker Skyworth Group was the official sponsor of the “China Team” program of the Chinese Football Association for 2015-2019 last year. Not long ago, the National Football Team made a miracle and entered the final round of the World Cup semi-finals after 15 years, which is a lot of extra points for this undeniable sponsor brand.

Among domestic color TV companies, Hisense is the most international player in playing soccer. At the beginning of this year, UEFA and Hisense Group jointly announced that Hisense will become the top sponsor of the 2016 European Cup and will also become the global sponsor of the 2018 World Cup qualifier in Europe. This is the first Chinese sponsorship of the European Cup since its establishment in 56 years. Hisense has thus become one of the top global partners in the international sports events among Chinese companies.

It is reported that from June to July this year, the 15th European Football Championship will be held in France. It is estimated that there will be 6.6 billion live broadcasters worldwide, and China will have more than 1.2 billion people watching it. As a sponsor of multimedia, home appliances and communications equipment, Hisense will perform brand dramas with Adidas, Coca-Cola and other world-class brands. Hisense LOGO will appear on the face of the tickets, venue advertisements and the official background board, Hisense's 4K TV, 4G mobile phone will also serve the tournament.

As the leading color TV company in China, Hisense has ranked first in the domestic market for many years and has held high the banner of its own brand to “go global”. In 2015, overseas sales of Hisense TV accounted for 40% of the overall scale. In the global market, Hisense TV shipments also surpass Sony to enter the world's top three.

Overseas consumers are relatively unfamiliar with domestic color TV brands, and sponsoring major international sports events is a quick way for the public to recognize brands and form goodwill as soon as possible. According to Zhu Shuqin, head of brand of Hisense Group, “Sports marketing has played a significant role in the expansion of Hisense's global market. In the past year, Hisense’s overseas market brand rate has increased by 0.21 percentage point, bringing 40.8% of brand revenue.”

Solar Energy Storage System

The main function of the Solar Energy Storage System is to store the electrical energy generated by the solar panels so that it can continue to supply electricity when the solar panels cannot generate electricity or when the demand for electricity exceeds the supply of the solar panels. It is an energy storage solution for improving the self-sufficiency and energy efficiency of solar power generation systems.

Main effect:

Energy Storage: The Solar Energy Storage System uses batteries to store excess electricity generated by solar panels. When solar panels generate more power than needed, the excess power is stored in batteries to continue supplying power when needed.

Power supply backup: When the solar panels cannot generate enough power, such as at night, in cloudy, or in bad weather, the Solar Energy Storage System can use the stored power to continue to supply power to ensure the continuity and stability of the power supply.

Energy Balance: The Solar Energy Storage System helps to balance the energy difference between the electricity generated by solar panels and the electricity demanded, thus optimizing energy management and maximizing self-sufficiency.

Differences from other energy storage systems:

Power source: The power source of the Solar Energy Storage System is a Solar Panel, which directly generates electricity by converting sunlight. While other energy storage systems may come from other renewable energy sources, such as wind energy, hydro energy, or non-renewable energy sources, such as grid electricity.

Renewability: The Solar Energy Storage System uses solar energy as a power source and is a renewable energy system. Other energy storage systems may utilize different types of energy sources, with varying degrees of renewability.

Application scenarios: Solar Energy Storage System is mainly used in photovoltaic power generation systems, especially in conjunction with solar panels. Other energy storage systems can be used in different energy generation systems, selected according to specific energy sources and application requirements.

Overall, the main function of the Solar Energy Storage System is to store the electrical energy generated by the solar panels for continued power supply at night or when the solar panels are unable to generate electricity. Compared with other energy storage systems, it uses solar energy as a power source, is a renewable energy system, and is mainly used in photovoltaic power generation systems to improve energy utilization efficiency and self-sufficiency.

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