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Editor's note: Since the reform and opening up, the export-oriented economic development model has driven the rapid development of China's national economy. The high foreign trade surplus has saved a large amount of foreign exchange for the country, and it has also expanded a large number of private enterprises. The lighting industry is no exception. With the support of national policies, making full use of domestic cheap raw materials and labor resources, a large number of private lighting and lighting companies have grown rapidly through early foreign trade. Today, there are still a large number of lighting and lighting companies relying on foreign trade to survive.
However, the growing Chinese lighting companies found that despite their strong production capacity, we still suffer from discrimination in foreign markets. At the same time, the domestic economy is booming, people's living standards are rapidly increasing, and the demand for high-quality lighting products in China is magnified. As a result, a group of early export-oriented enterprises began to test the domestic market, and some of them have done very successfully, and some have experienced major setbacks and have withdrawn.
With the passage of time, the international and domestic market environment is constantly changing. Many export-oriented enterprises have internal and external problems, and their business conditions are deteriorating. They have decided to export to domestic sales. In order to help more export-oriented enterprises enter the domestic market smoothly, we have specially compiled the following set of manuscripts, hoping to summarize their experiences and lessons through the successful transformation of some enterprises, and help more enterprises to do well in the domestic market.
Recently, the appreciation of the renminbi has once again ushered in a new mark: the central parity of the RMB against the US dollar is reported at 6.9920. The renminbi exchange rate broke 7, which is undoubtedly once again spreading salt on the wounds of foreign trade companies that were already faintly painful. Enterprise development does not believe in tears, and the increasingly difficult export situation has made foreign trade companies become more versatile and pass the rules.
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October 26, 2023