In July this year, Manchester City will go to China to participate in the International Champions Cup. This will also be the first show of Guardiola coaching in Manchester City. Prior to this, Manchester City welcomed the first official lighting partner in China. On May 6th, Manchester City and China's leading lighting company Guangdong Sanxiong Aurora Lighting Co., Ltd. officially signed a strategic cooperation agreement in Guangzhou to realize the first step in opening up the Chinese market. The cooperation between Sanxiong Aurora and Manchester City Club will open a new era for Sanxiong Aurora to explore the international sports market. It is understood that Sanxiong Aurora and Manchester City Club will start strategic cooperation in the two seasons 2016-2017 and 2017-2018. By becoming a partner of Manchester City Club China, Sanxiong Aurora will participate in a series of upcoming market and fan events at Manchester City Club. At the same time, the two will also enhance cooperation in sharing promotional resources, exclusive behind-the-scenes footage of the club, and on-site advertising. Sarah White, head of market cooperation for the Asia-Pacific region of City Football Group, told reporters that holding hands with Sanxiong is only the beginning of Manchester City's exploration of the Chinese market. Manchester City will have a game in Beijing and Shenzhen in July this year. She also said that through this cooperation, I believe that Sanxiong will play the role of sports marketing, so that Manchester City and Chinese fans "go closer." For many lighting companies, sports marketing is still a "toon". Domestic manufacturers will accelerate their internationalization and will inevitably compete for top sports stars and event resources. The reason why Sanxiong Aurora is the first official partner in China, Mr. Damian Willoughby, Senior Vice President of Manchester City and Director of Asia Pacific Partnership, said that Sanxiong Aurora is a leading lighting solution provider in China, and its achievements in sports marketing are obvious to all. . Through the cooperation with Sanxiong Aurora, the influence of Manchester City Club in the Chinese market will be further enhanced. At the same time, Manchester City Club will also help Sanxiong Aurora to gradually grow into a global lighting brand.
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August 01, 2024