Electronic enthusiasts at 8 o'clock in the morning: According to the latest data from eMarketer, a market research organization, on the morning of July 27, 168 million people will use connected TVs this year, an increase of about 10% from last year. But many consumers will choose Roku, Amazon or Google instead of Apple. Apple TV has been updated for four generations since 2006 The Internet is changing people ’s habit of watching TV, from cable TV to online TV. This small change is behind the game between Internet companies and traditional cable TV networks, and the power of cable TV is not small. It seems to be the same in all countries. According to eMarketer data, half of the 168 million Internet TV users use smart TV directly, and the other half use smart set-top box products, such as Apple TV, Roku, Google Chromecast or Amazon Fire TV STIck. But Apple doesn't seem to be taking advantage of this market. In the US, Roku has 38.9 million users, Google Chromecast has 36.9 million users, and Amazon Fire TV has 35.8 million users in third place. Apple ’s Apple TV has only 21.3 million subscribers, ranking fourth, with a 12% market share. eMarketer's data ranking From a product point of view, Apple TV's workmanship and user experience are very good, and it can connect to Apple's entire ecosystem, but why do people not love it so much? The main problem of Paul Verna, an analyst at eMarketer, is the price and the lack of attractive content. Many consumers find that buying an Apple TV at 4-5 times the price of Roku or Amazon products is not worth it. Werner said: The lack of compelling content has hindered Apple TV, and Amazon ’s video content has become increasingly popular; Apple sells it for $ 150, while Google, Amazon, and Roku all have TVs that cost less than $ 40. Baton. Werner predicts that Apple TV will continue to lag behind competitors in the next few years. By the end of 2021, Apple's competitors will increase 20 million to 30 million users, but Apple TV will only grow less than 4 million users. Since its release in 2006, Apple TV has been tasked with helping Apple occupy the user's living room. Of course, Apple is also working to improve this problem, their idea seems to be to strengthen the content to attract users. Last month, two original Sony executives were dug to strengthen their own original content construction; the "Carpool Karaoke" series and "App Planet" will be online soon; there have also been rumors that Apple is contacting major film and television companies to discuss and let The possibility that some films will be released in advance on the Apple platform; there are even rumors that Apple intends to acquire a Hollywood film company itself. In mainland China. Apple TV has not been sold because it does not meet the regulations of relevant departments in China. Youku iQiyi and other video sites, or companies such as Xiaomi LeTV have adopted smart TV or TV box business for many years. This may be a more Difficult to enter the market. SHENZHEN CHONDEKUAI TECHNOLOGY CO.LTD , https://www.szsiheyi.com
November 06, 2022