On June 7th, Little Swan held a global launch conference for Suning Tesco, the new Disney washing machine with the theme of “Chao Pai Ye Ye†in Nanjing. This is a conference that combines culture, fashion, fashion and quality. Breaking the pattern of traditional home appliance curing, creating a new chapter in the new wave of washing machines, becoming the focus of the fashion trends of favorite fashionistas. Not only the beauty, fashion, life, and influx of people attending the event, but also surprises and surprises. Washing machines can be so personal, cute and trendy, but also bring new impact and inspiration to the industry, the original appliance marketing can be so capricious, fun and innovation. The “Disney version†of washing machines created by young-looking Little Swans will also detonate the consumer electronics market this summer, setting off a new upsurge of washing machine upgrades. It is reported that in addition to Suning's online debut, Suning's Disney special rooms in Beijing, Shanghai, Guangzhou, Wuxi, Nanjing, and Hangzhou will also take the lead to experience the new wave of charisma. Strong hand and cultural fusion The perfect combination of technology and fashion is a new trend in cross-border integration between the current technology industry and international fashion culture. Standing on the Internet + outlet, Little Swan accurately stepped on the intersection of technology and fashion, integrated IP resources, and played "electric shock." Last year, Little Swan and Disney officially reached a long-term cooperation agreement. Little Swan became a Chinese washing machine. The only brand in the industry that can use Disney's many images to license the production and sales of washing machines. Outshines the current red, Disney, Marvel, and Star Wars prototype designs. At the press conference, Little Swan launched the Mickey Classic series and the Marvel Hero series at one go, and set up a booth where the sense of technology and sense of fashion interact with each other. Participants can interact with the product at close range, and the booth Mickey, the US team and other images are quite conspicuous, and it is like walking into the Disney Dream and Joyful World, making intimate contact with their favorite cartoon characters and experiencing Disney's unique world-wide pop culture. According to reports, they are the professional Disney team and the Disney creative team. After many smart collisions and hard explorations, the concept of “Disney Edition†is completely customized from the aspects of design, material selection, and function setting. Swan washing machine products. It is a blend of Little Swan's years of professional manufacturing technology and Disney's “joy, family, health,†and other cultural spirits. The new products that have been tempered by the trend have met the individualized and differentiated higher-quality laundry life requirements and spirits of young groups. enjoy. The chief of the Little Swan said that Little Swan's Disney product series inherited the 38 years of Little Swan's quality and technology accumulation. It is a benchmark-quality product that is truly dedicated and meticulously created. It is to open up the domestic washing machine industry "Disney Edition. "This segment of the market is a masterpiece. Cross-border culture to open up the territory According to the latest statistics, China's washing machine retail volume reached 35.52 million units in 2015, up only 1.9% year-on-year; the sales amount was 60.8 billion yuan, up 2.8% year-on-year. In 2016, the washing machine industry entered the cold period. In January-February, the retail volume of the washing machine market fell by 6.6% year-on-year, and retail sales fell by 9.8% year-on-year. In the case of sluggish growth of the washing machine market, Little Swan's performance in 2015 has grown in a contrarian direction. Its operating income reached 13.13 billion yuan, a year-on-year increase of 21.54%; net profit was 920 million yuan, a year-on-year increase of 31.65%. Swans already account for nearly 20% of the overall market sales. The reason why Little Swan can stand alone and rise against the trend is to rely on the strategic transformation of product optimization and upgrading and brand success. With its wings, the Little Swan's brand strength has always ranked first in washing machines. In terms of product sales strategy, Little Swan shortens the four cycles from “customer orders†to “material preparation, finished product manufacturing, and logistics shipment†from the traditional 23 days to one week. The original “T+3 model†completed the reform and reshaping of the entire value chain from R&D to manufacturing, production and sales, achieved accurate marketing, accelerated the speed of production and sales, and enhanced product strength, becoming a sharp weapon for the growth of Little Swan. It is understood that in addressing the pain points of young users nowadays, Little Swan has locked the two major engines of “high-end†and “rejuvenation†to speed up the strategic transformation of the brand, and through a series of measures is stepping toward a solid foundation for the young mid-to-high-end consumer market. As a result, in the product deciding market, Little Swan ingenuity creates high-end, high-capacity high-end customized products, and returns to the essence of products with first-class technology, creating a high-quality life experience for users and achieving the “high-end model†of Chinese washing machines. In the aspect of brand image creation, it is also a highlight. Last year, the “My Mother Says†series of videos and topics triggered by major video websites and social networking websites have resonated with countless young people and have become participants and discussants. At the beginning of this year, Little Swan signed a contract with the national fencing team to light the passion of sports marketing in the Rio Olympic Games and once again blew the charge to the younger generation of consumers. In addition, the Italian Institute of Technology in hand also infused Little Swan's products into the world's most advanced "Italian" process and design concept, which greatly enhanced the international market competitiveness of the product. Little Swan creates a brand new brand image through the brand's 5+ strategy, boldly innovating and inspiring. The rapid progress in market performance in recent years also shows that Little Swan’s transformational steps have taken the right direction and have achieved success. In the Internet era, everyone is playing cross-border. How does the Little Swan's cross-border play a 1+1>2 chemical reaction spark? Little Swan is responsible for expressing that Little Swan’s cross-border is based on users, and it is precisely on the basis of win-win situation to accurately find the strength partners, and return products, so that products “liveâ€, stimulate the desire to buy, set off a wave of buying replacement, and thus constantly in the market To attack the city, open up territory, maintain a rapid and stable leap posture. Chaochao sent unlimited potential Animation is an abstraction of real life. It can be used to cross cultural restrictions and communicate with the audience across regions. Naturally, animation is the most sought-after IP resource in the world. In 2014, "Captain America 2" won 721 million tickets worldwide, and in 2016, "Captain America 3" had a worldwide box office of 1.22 billion, which has nearly doubled. With full performance of data, animated fans and the market are rapidly multiplying, and the consumer products derived from the animation and IP culture have also become market explosions and have become popular. As the first Disney brand in the washing machine industry, Little Swan takes the lead in the industry, and will surely win the big sales of customized products, increase the added value of the brand, and create a win-win situation in the young market. Disney is one of the household names in the world. It also has many anime images with a broad mass of people. This year, Disney's new products designed by Little Swan, with its strong product technology capabilities, have made the washing machine fashionable and trendy. It has a completely different quality appearance than the conventional products of the market, and is no longer a purely household alternative. Products, but give fashion sense influx of big coffee, fan net red favorite fashion trends single product. At the same time, the cutting-edge features of the various types of washing machines provided also allow for a solid talent under the trend and the market prospects are very promising. In this regard, the person in charge of Disney also said that controlling the trend only because of daring to lead the trend, I believe that when Iron Man, Winnie the Pooh, White, NEMO, Toy Story and a series of Disney classic cartoon images appear on the Little Swan washing machine, will subvert people The traditional understanding of the washing machine, the original washing machine can be so cute, tide to burst watch. What is more worth mentioning is that this time, Little Swan chose Suning's first-ever B2C online shopping platform under China's largest commercial retail company Suning. At the same time, through the comprehensive strategic cross-border cooperation model with Suning's innovative "manufacturing + channel", it will also receive support from online and offline strong resources such as more than 2,900 stores in Suning and the official flagship store of Suning Tesco. Providing a more convenient and comprehensive online and offline experience will be more helpful for urging consumers to purchase. The relevant person in charge of Little Swan once stated that “Little Swan will fully utilize the four-terminal integrated internet retail platform Suning has already built to provide the best quality products and the most powerful promotions, and complete the current heavy load on the washing machine industry and consumer trends. Plastic. It is true that Little Swan is taking the needs of the new consumption era as its starting point, actively embracing young groups, meeting their demanding, personalized, and demanding laundry needs, and opening the door to a new fashion tailored washing machine segment in the laundry industry. Leading a new era of personalized, fashionable, entertaining, and younger people in the domestic washing machine industry. Wire harnesses are commonly used in the electronics industry, the automotive industry, in the manufacture of construction machinery and industrial equipment, as well as in the manufacture of white goods such as washing machines and dryers, refrigerators, and other household appliances.A industrial wire harness is typically designed to simplify the manufacture of a larger component, and is designed based on the geometric and electrical requirements of the equipment it is to be installed in. 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Nowadays, it is even more youthful. While the merits of the product are recognized, it has added a selling point that is destructive to young people.
November 06, 2022