On June 12th, the Sanxiong Aurora 2016 Distributors Conference will be held at the Guangzhou Changlong Hotel. The elite will gather together, summarize the achievements, honor the awards, plan the future, strategic layout, and work hard together. The dealer meeting, including Sanxiong Aurora lighting executives, dealers across the country, more than 600 people participated in the event, the scale reached a new high.

It can be seen from the theme of the conference "25th new environment re-launching" that this year is just the 25th anniversary of Sanxiong Aurora, and recently signed a two-season strategic cooperation agreement with Manchester City Club, so this meeting has a development for Sanxiong Aurora in 2016. Significance. So, what are the focuss behind this kind of “promoting the public”?

Focus 1: What are the performances of 2015 with opportunities and challenges?

Under the influence of the macro environment of the new era, the LED light source revolution brings opportunities and challenges. For Sanxiong Aurora, the proportion of LED lighting products in the company's sales revenue has increased rapidly year by year. In 2014, the sales proportion of Sanxiong Aurora LED products increased significantly, the growth rate of LED products exceeded 200%, sales accounted for more than 50% of the entire company, and the overall performance continued to maintain double-digit growth. Prior to this, Zhang Yutao, chairman and general manager of Sanxiong Aurora, made a strategic deployment in 2015, and proposed that the LED sales target in 2015 will exceed 65%.

However, looking back on 2015, the LED lighting market is ups and downs and winds rise. In the context of the global economy, where will Sanxiong Aurora Lighting go?

Focus 2: How to adjust the market strategy to break through the layers?

In the cold winter background of the LED market, Sanxiong Aurora went upstream and actively deployed the LED market through various means. In addition to actively launching a rich product line of smart home lighting products, actively promoting the construction of e-commerce projects, and improving online and offline channel measures, Sanxiong Aurora is also a forward-looking and pioneering Manchester City club, creating a new resource cooperation model. Effectively establish a bridge between China and the international sports industry and accelerate the process of internationalization.

In fact, it is not uncommon to get bonuses through sports marketing. How can Sanxiong Aurora use this cooperation with Manchester City more effectively, and the market for Internet aborigines will be tested by the market.

Focus 3: How to diversify the planning of revenue product models?

Wang Jun, director of Sanxiong Aurora Marketing, said at the signing of the Manchester City conference that Sanxiong Aurora's strong position in the engineering field is still weak in terms of intelligence, home, overseas and electronics. In the future, Sanxiong Aurora will focus on these four aspects. Strong." In recent years, it has been seen that Sanxiong Aurora is actively cultivating home lighting as a new growth point.

The market is always changing. As for the 2016 product strategy, it should be possible to see one or two from this conference.

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