Tesla's Model 3 release has caused a certain turmoil and phenomenal chain reaction in the electric vehicle industry. In addition to the order, we must have a deeper understanding of the impact of this car and the battery.

Tesla has issued 325,000 orders a week, and recently announced more than 400,000 orders. While envious of the order, Chinese people must understand Tesla's different market strategies in China and the United States.

First, the impact of Tesla

Tesla released this car in fact, it has a great impact on everyone, this marketing is still very good! It has issued 325,000 orders a week, and the recently announced figures have exceeded 400,000 orders.

Then, owner Elon Musk said, "Model 3 is unlikely to deliver on time," and the first car was scheduled to be delivered on July 1, 2017. For consumers in China's regions, it means å•¥:

1. Production will begin in late 2017 and will be delivered first in North America, followed by Europe and Asia Pacific.

2. The basic configuration price in the US is about US$35,000. The price in mainland China is to be determined.

3, you can go directly to the Tesla Experience Store to book Model 3

To some extent, Tesla's strategy is actually a helpless move:

1. In the dimension of pure electric vehicles, Tesla has done a very good job. The situation facing it is to deal with the weak sales of pure electric vehicles in the United States. Pull out the models with 100 vehicles per month, and Tesla has already More than 50%.

Table 1 US 2016 sales

2, large luxury car market: In fact, for the rich Americans, Kochi, Tesla has also been very successful, in terms of sales in 2015, it has achieved the best in this field, defeating the original traditional car The occupation of this block market. As shown in Figure 1, it should be noted that even if this position is occupied in this field, Tesla does not make money due to the cost factor of the large battery pure electric vehicle itself.


Tesla's vehicles in the large luxury car segment

The logic is simple, and it needs to go to a small, cheaper market segment, which is actually the market for traditional small luxury fuel vehicles. It is the way to pull the owner of the traditional sports car to the Model 3.


For the Chinese market, Tesla's business strategy is actually a big threat to the emerging electric vehicle manufacturers in China. The cards that Tesla played at the end of 2017 are now perceived in its experience store, which strengthens the consumer market for China. Expectations of pure electric vehicles that can be bought.

First, the Model 3 pricing system and market strategy have made it impossible for China's high-end electric vehicles to find space under the Model S (71W), but to find space under the Model 3 (30 ~ 35W), which is almost a dead end. For example, the current price range of Tengshi and E6 is a bit embarrassing.

Second, China's market is controlled by the restrictions and right of way. In fact, it is mostly in the first-tier cities. Such a strategy has already encircled many potential customers in advance. The purchase of such vehicles in China is actually quite limited.

A battery charging contact consists of a base plate, which is installed on the floor or laterally at a bracket adjacent of the AGV runway, and a current collector which is installed on the vehicle.

 

A Battery Charger supplies current to the base plate. Once the AGV is in charging position and the collector has made contact with the base plate, the AGV computer turns on the current.

The base plate has chamfered entry/exit ramps to facilitate smooth drive-on/drive-off of the spring loaded collector.

Battery Charging Contacts

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Xinxiang Taihang Jiaxin Electric Tech Co., Ltd , https://www.chargers.be