Video site has three ways to go, only one difference

Thinking about the video site's strategy, I'm certainly not as good as the CEO of Youku Potato. Or else, how are people leading the US listed company's elder brother? I'm a brick boy who has eaten without a break, but this does not prevent me from thinking about it. And I wrote it out of my head and aired it out so that more people could see it. Thanks for the internet.

At present, video sites are seeking breakthroughs to break through the previous model of buying copyright and then profiting through copyright. It's not that this model is not good. The model for making money on the Internet is not bad. The problem is that the means to make direct money on the Internet has not increased significantly. The amount of money that can be put into the Internet is increasing. The areas that can make money, but wherever possible, are packed with players. Ever since, the number of video site players has increased, and more vicious buddies have joined in. For the brother, money is a fart.

At the same time, high-quality content, to be exact, content that can attract users does not grow in synchronism. The result is that the monks who are rich in food and money have the copyright, sell advertisements, sell members, and have no money to buy. Talk about it. How about a wealthy monk, let alone the monk who has no money.

The bowl of the monk with no money has a bit of stubbornness and can live for a while, but only for a few days. In the long run, he must starve to death. The Internet has a natural promotion of monopoly property, easy to copy, marginal cost is low, winners take it all, and video sites are no exception, there will inevitably be a monopoly.

How to deal with this situation? There are three ways. First, returning to secular, no longer a monk, but the video site will be used as a monk to support the small, in addition to being a monk, he can not do anything else, so this does not work. The other is to change a temple that is less competitive and cannot buy porridge because of less money. The last one is to go out from the temple and live on the edge.

At present, it seems that regardless of money or money, they have taken the second route: self-control. There are many benefits of self-control, for example, more space for imagination. The content of the direct purchase is operability is limited, after all, IP is not their own, the circle has already been drawn, it is so big, you can not circle, draw in prison. If it is self-made, IP is its own, in addition to selling ads, selling members, but also selling peripherals, notebook T-shirt key chain, hand-made doll mug, can sell one to sell. You can also do sequels. In short, there is more to do. The cost is not so great. Tencent bought a good sound network copyright spent 200 million softcoin dollars, Youku such as beans to buy Korean opera Pinocchio used 560 US dollars, note that the US dollar, a set of 280 thousand US dollars. If you spend these money on self-control, how much can you make? With so much content, it should be possible to have a fire. As long as there is a fire, things will be done. Even if there isn't a single fire, so much content can attract a lot of clicks. Moreover, the continuity of the purchase content cannot be guaranteed. It is often a fire. The next site may not necessarily be the original site. This is equivalent to doing a wedding for others. Moreover, the content purchased does not necessarily become a phenomenon level, but also risky. For example, Pinocchio, although it belongs to the Korean drama with you from the stars, it is not enough to guarantee that it can also be brilliant. Both the panda and the chinchillas have a cat, but they are simply not comparable. For another example, a good voice, the second part of the big girl, the little daughter-in-law knows, who can guarantee that the third part will continue the treatment of the second part. The first one praises the woman who looks like a flower and holds the beauty, the second one. The third one is not necessarily. In addition, we must also take into account the fact that Radio and TV believes that you are buying content or other policy risks. In addition, the content of the purchase is limited and cannot be fully exploited (probation of barrage is not allowed). Just like some hospitals, cancer will be treated according to cancer rather than surgery first, then cancer chemotherapy, and finally Chinese traditional medicine. One-stop services squeeze all the value out.

However, the benefits of self-control are not eternal and will change. If the self-control succeeds, then the rich monk will definitely participate in it, and he will use his own advantages to make more money. That is buying and buying. They can't buy content and copyright, but they can buy people who produce content. You American idols are popular all over the world. My American idol's original team, the mother who cleans up, does not change. Idols, American idols, White House idols, and Uncle Sam idols don’t believe that you can’t grab a half-click. Intellectual Property Lawsuit? Grab it slowly. As long as the first half of the year is dragged on, the idol’s wind will pass and it will not bring much clicks. Losing a lawsuit is no better. By that time, the value of the person making the content will rise, and like the direct purchase of content, it is unbearable for life. At that time, the capital still speaks. The poor monk is still cornered.

If you take the third road, it's not the same. Affinity directly asks users to ask for money, and if the monk has no money, it becomes less important. Whether it is a poor monk or a rich monk, only sticking to the user can make it a success. Although the poor monk is not like a rich monk, he has a lot of quality items, but we must note that UGC is a very wonderful thing that attracts hardcore players. Users - Imagine if you spend an hour and a half checking information, inspiration, and finally concocting a 500-word comment on a website. Do you want to know what other people think of your labor? If someone scorns and does not despise the idea, how do you react? If someone commented, it just happened to tickle. How did you react? If you like the number like a rocket, how are you? One to two, you are not hard on it? The footsteps of the fire show that people have an inexplicable feeling about what they have done. So, is it the same for the words they have written? - The hardcore user is a very strange group, and once it is hardcore, it will not be an enemy. Irons are capable of attracting quite a few users. As the saying goes, one of the top is dark. If the video site gets a fair amount of hardcore, the days will be much better. Hardcore people will watch videos on other websites, and then post comments on this site. At this time, the video site is no longer a pure video site. This is a big game.

The starting point of QQ is the netizen, the starting point of WeChat is a friend, and the starting point of Weimo is an artillery friend. Then, is it possible to have a new relationship network? The starting point of this relationship network is a common hobby or a common view (all see running man , all like KK), the relationship is a basic friend. This is the reorganization of a base friend. Once the syndication is successful, then it will be unique, no matter how rich the other video sites are, it will be difficult to replicate this network. On the way to the base friend, there have been pioneers, such as watercress, Zhihu, Baidu Post Bar, Nutshell, and video sites on them. There are congenital advantages and the attraction to swing users is unsurpassed.

Of course, this road is different from the current mainstream view. At present, it is generally believed that content is the first one. With content, video websites can stand tall and stand firm. However, this road is no different from direct purchase. It can only go narrower and narrower. Finally, the money comes to speak. With money, there is better creativity, a better performer, and a higher success rate. . At the same time, the cottage has made IP not so high. That being the case, why not choose a road that others have not gone through?