Xbox 720 image quality can reach "Avatar" movie level

A few days ago, hardware giant AMD said that the successor of Microsoft Xbox360 (provisional Xbox720) will have the same level of quality as the movie "Avatar." Neal Robison, senior director of content and application support at AMD, said in a recent interview that although he will not make any technical comments about Xbox himself, he believes players will be excited about the next-generation Xbox.

Robison also said that next-generation hardware will allow game AI and physical effects to reach new heights. For example, each passer-by in the GTA will be given a "completely independent personality", that is, no longer a model personality. Each NPC will be a completely independent figure."

Brian Farrell, president of THQ, also recently told investors that he believes that if Microsoft and Sony continue to roll out next-generation consoles, they will enable developers to focus less on hosting capabilities and more on convenient services and user interfaces.

Christoph Hartmann, president of 2K, stated that Microsoft and Sony have been experimenting with the Kinect and Move systems. It is likely that they will explore the next generation of host development and design.