On September 17, Wanrun Technology (002654) announced that the company's shares will resume trading on Monday, September 18, 2017 (Monday). According to the announcement, Wanrun Technology intends to acquire 100% equity of Hangzhou Xinli Media at a price of 765 million yuan, and will be suspended from the market opening on May 10, 2017. As an advertising media company, Hangzhou Xinli Media focuses on providing comprehensive and multi-media integrated marketing services to its customers. Its core business is to provide TV media advertising services combining TV media agency and content marketing. At the same time, it also provides other media advertising services including public relations activities and digital marketing. Wanrun Technology said that after the completion of the transaction, the company will form a comprehensive advertising marketing service platform covering all traditional media and new media, and will be able to provide advertisers with integrated and multi-dimensional advertising solutions. At the same time, Hangzhou Xinli Media can also rely on the financing capabilities of listed companies to achieve rapid business development. Internet advertising media became the first driver of performance growth It is understood that the Internet advertising media business is a new industry that Wanrun Technology entered in 2016. It has successfully acquired the Internet advertising media industry through the expansion of the expansion of billions of wireless and the prosperous Yixuan. Among them, Dingsheng Yixuan is mainly engaged in the Internet search engine advertising service of vertical segmentation of home decoration, and Yiwan Wireless mainly focuses on APP promotion and advertising of mobile internet. In January 2017, Wanrun Technology successfully acquired the mobile internet advertising company with programmatic buying technology platform – Vientiane New Action, together with hundreds of millions of wireless, Dingsheng Yixuan and participating in the Botu advertisement, to jointly build upstream creative planning and midstream data. The key points and misplaced layouts of the entire industry chain of Internet advertising media, which integrates technology platform and downstream media resources, create a prototype of the Internet advertising media ecosystem. It is worth mentioning that, thanks to the rapid growth of Internet advertising, especially the mobile Internet advertising market, the scale and profitability of Wanrun Technology's Internet advertising media business surpassed the LED business in the first half of 2017, becoming the first driving force for the company's performance growth. The strategic transformation of Internet advertising media has achieved remarkable results. The acquisition of Hangzhou Xinli Media indicates that Wanrun Technology has launched a new round of capital operation to issue shares to purchase assets. The management team of the company will continue to firmly implement the advertising media transformation strategy, continue to expand the expansion, and improve the layout of the advertising media industry chain. Consolidate the LED plate foundation and deepen the market segment Wanrun Technology has been engaged in LED for more than 15 years and has formed the synergistic advantages, products, technology, market and brand advantages of the middle and downstream industry chain. Since 2017, Wanrun Technology has deepened the LED packaging and lighting segment to consolidate and enhance the core competitiveness of the LED industry. Gaogong LED inspection data found that Wanrun Technology was mainly engaged in LED packaging and LED lighting business before 2015; in 2015, through the acquisition of the company to cut into the LED advertising logo lighting market segment, expand the scale of LED lighting business, strengthen the LED middle and lower reaches industry With the synergistic effect of the chain, LED lighting has become an important source of profit. In the LED packaging business, Wanrun Technology continues to deepen the traditional market segments such as TV backlighting, high-efficiency lighting and display instructions; set up a professional team to actively cultivate and expand for smart home, fire security, educational whiteboard, medical, automotive lighting In emerging market segments, the products involve infrared, ultraviolet, and lamp. In the LED lighting business, Wanrun Technology continues to focus on the commercial lighting and municipal lighting market, actively adjust and optimize the customer structure and product structure; set up a professional team, dig deep into the needs of the original large customers, and actively explore new large customer resources, focusing on Road lighting, landscape lighting, subway lighting and other engineering projects, firmly implement the "big customer" marketing strategy; focus on LED modules, lights, lamps, street lamps, panel lights and other key products; improve sales network and channel layout, Established a subsidiary in Kunming to explore the southwestern market and actively cultivate and develop domestic distributor channels. It is reported that in the first half of this year, Wanrun Technology provided LED lighting fixtures for functional lighting or signage lighting for multiple subway lines in Hefei, Qingdao, Xi'an and Chongqing, and actively deployed other metro lighting markets. In addition, Wanrun Technology continues to focus on overseas markets in Europe, America and Asia Pacific, and actively participates in global lighting exhibitions (such as American, German, Polish, Thai, and Guangzhou), increasing direct visits to major customers. Increase order source and conversion rate. CCTV Tester,Cctv Camera Tester,Monitor Tester,IP Camera Test Monitor Chinasky Electronics Co., Ltd. , https://www.chinacctvproducts.com
November 17, 2022