Absent Tablet PC - Google Should Solve Motorola Top Ten Problems

December 12 news, according to eWeek Web site published an analysis of the article, said Google in May this year, with 12.5 billion US dollars acquisition of Motorola Mobile, said that the acquisition of the transaction is the focus of patents. Google assured its Android partners that Motorola would not receive special treatment and said to regulators that Google would allow Motorola to operate independently without worrying about Google’s excessive intervention. On the whole, Google honored its promise.

However, as Motorola's parent company, Google has fiduciary management responsibilities to shareholders to ensure that Google can prove to shareholders that this large investment will generate a good return on investment.

To do this, Google was forced to fire many Motorola mobile employees and consider selling at least one of Motorola's mobile business units. It now appears that Motorola's move is far from worth $12.5 billion in Google's investment. The only way Google can withdraw its investment is to adjust operations and redefine the focus of Motorola's move.

This can be difficult. Motorola's condition is not good. The company generates less revenue in the mobile space and its products cannot even match Samsung. There are many problems with Motorola. If these issues are not resolved quickly, these problems will prove that the acquisition transaction is an expensive mistake, not only to let Motorola collapse, but also undermines Google's profitability and investor confidence. Here are 10 problems that Google must quickly resolve Motorola's mobile.

1. Solving Smartphone Design and Marketing Challenges Motorola was not a strong player in the smartphone market recently. By the first half of 2012, Motorola had only 11.7% of the market share of the entire mobile phone, and did not even obtain a respectable market share in the smartphone market. Google needs to study Motorola's smart phone design and marketing. In these areas, technology should solve some problems.

2. Motorola is absent from the tablet market Motorola was one of the first companies to enter the tablet market and launched the Xoom tablet. However, after experiencing serious losses, Motorola exited the tablet market. Looking ahead, Google has no choice but to let Motorola return to the tablet market and launch products that users are really interested in. Whether you like it or not, tablet computers are the future.

3. Set-top box business dragged down Motorola made a set-top box for cable TV providers. Although Motorola has a considerable market share, this market will not have much growth in the coming years. In addition, there is little room for financial growth. Google wants to sell the set-top box business and completely out of this area.

4. Assessing the value of patents Because of Motorola's patent portfolio, Google provided a huge premium to Motorola's stock. However, what is the value of 20,000 patents owned by Motorola? The mobile phone industry now has more legal disputes than ever before. Patents are very important. However, Google may be more fortunate to authorize these intellectual property rights and recover its cash.

5. Quality issues In the past few years, Motorola has been severely hit by quality problems. Although Motorola's products look good, they lack the attractiveness of competitors' products, especially Samsung's products. Looking ahead, Google should ensure that Motorola's products provide the best components and best designs in this area. Value and quality are very important.

6. Bad management won't be easy to solve Although Google replaced Denja Woodside with former Motorola CEO Sanjay Jha, the company’s senior management still has many lingering problems. The problem. Motorola executives are used to doing things in certain ways. Now, the new boss tells them to do things differently. This caused growth pain, but this is necessary for Motorola's growth.

7. Too much focus on Apple In the past few years, Motorola has worked hard to become Apple. this is a problem. So far, no company has combined design quality and performance like Apple did. Motorola will not become an apple. Therefore, Motorola does not need to become an apple. Motorola wants to learn Samsung. Samsung did better.

8. Motorola does not receive special treatment Although Google has assured its partners that Motorola will not receive special treatment, this may not be a good idea. Remember that Google has a responsibility for shareholders to make good decisions that can help Motorola. Not helping Motorola to achieve greater success may be a major mistake.

9. Reverting to advertising for Motorola When Motorola successfully provided products to consumers, the company did a very effective job of marketing its products. It is now difficult to find a Motorola ad that attracts buyers’ attention. Perhaps Google should resume advertising and find a way to re-establish the compelling Motorola brand. Nowadays, few people pay attention to Motorola.

10. No software services At present, the secret to success in the mobile space is the combination of hardware design and software services. Both Apple and Samsung know this and provide users with additional services such as iTunes and Music Hub. Google even offers this service on its own Nexus device. Despite this, Google did not invest enough money in Motorola Mobile to build valuable multimedia services. In the long run, this may be a mistake to damage Motorola.