As the world's leading provider of advanced embedded system solutions, Cypress Semiconductor recently hosted a media exchange and exclusively sponsored the SugarTalk Phase 2 Automotive Electronics Forum hosted by TechSugar. Cypress executives conducted in-depth analysis and thorough communication with the industry media on the development trend of global automotive electronics, and introduced Cypress's advanced automotive electronics solutions. Mr. Busch Wusi, Senior Vice President of Cypress Automotive Division, also delivered a keynote speech on “Automobiles in the Wave of Innovation: Change and Unchanged†at the forum, expressing Cypress’s deep cultivation in China and fully promoting Chinese cars. The determination of the development of the electronic market. Busch Wus, Senior Vice President of Cypress Automotive, speaks at the second phase of the SugarTalk Automotive Electronics Forum Cypress believes that the automotive market has entered a subversive innovation era driven by technological trends such as intelligence, networking and electrification. Vehicles, urban infrastructure, occupants, and even related services will achieve different levels of networking; human-machine interfaces that combine complex information display and control functions, as well as artificial intelligence, will replace existing instruments and machinery. Interactive mode; data acquisition, recording, analysis, learning, reasoning, and forecasting techniques closely related to driving safety are developing rapidly, driving the driving and autopilot technologies to be improved. All of this will bring about earth-shaking changes in all aspects of the industry chain, including automotive design and manufacturing, driving experience, infrastructure, and automotive services. Cypress's Director of Automotive Products, Wen Junpei, participates in the SugarTalk Roundtable Forum Driven by the Cypress 3.0 program, the Cypress automotive electronics business achieved impressive results in the first quarter of 2018. Automotive electronics revenue accounted for 34% of the company's total revenue, up 15% year-on-year. In the global automotive market, Cypress's portfolio of automotive dashboard MCUs, Wi-Fi and Bluetooth wireless connectivity solutions, touch screen and touch sensing solutions, and NOR flash memory for advanced driver assistance systems (ADAS) In the market leader. Cypress is also the leader in USB-C connectivity and fast charging solutions, pioneering the introduction of automotive-grade USB-C products. The versatile automotive portfolio, zero defects and commitment to providing world-class service, as well as the most stringent compliance with industry standards, give Cypress the ability to deliver complete and superior automotive electronics solutions. Cypress's global application and sales executive vice president Mike Bello said: "As an automotive electronics supplier, Cypress is always customer-focused, committed to providing customers with quality service and long-term support and supply capabilities. We regard the automotive market as a key growth driver for our future development. In the global market including China, we have established close cooperation with many top auto companies and core suppliers. We are willing to cooperate with Chinese partners. We share our views on the development trend of the automotive market and provide the most advanced automotive product portfolio for the Chinese market, bringing the luxury car user experience to the popular model and benefiting the general public so that they can fully enjoy the high-end driving pleasure." Mike Bello, Cypress's Executive Vice President of Global Applications and Sales, speaks to the media Cypress has long been committed to working with the world's top automotive manufacturers and suppliers to develop leading automotive systems, including Advanced Driver Assistance Systems (ADAS), 3D graphics, wireless connectivity, full-featured touch screens and superior Body electronics system. Cypress's automotive-grade product portfolio includes: TraveoTM Microcontroller (MCU) built into the car dashboard and body electronics PSoC® MCU for universal control and touch sensing Wi-Fi®, Bluetooth® and combined wireless connectivity solutions, including Real Simultaneous Dual (RSDB) technology that allows multiple devices in a vehicle to simultaneously connect and transmit different content USB, USB-C and USB PD solutions for mobile device connectivity and fast charging CapSense® Capacitive Sensing Solution for Touch Sensing User Interface and Level Sensing TrueTouch® touchscreen solution for central display and rear seat display Fingerprint solution for system security entry and personalization Automotive-grade NOR flash memory for data storage in dashboards, in-car entertainment systems, ADAS and other security systems HyperBusTM memory ExcelonTM F-RAMTM non-volatile memory for use in event data loggers Power Management IC (PMIC) for safe electrical operation
Draw-wire sensors of the wire sensor series measure with high linearity across the entire measuring range and are used for distance and position measurements of 100mm up to 20,000mm. Draw-wire sensors from LANDER are ideal for integration and subsequent assembly in serial OEM applications, e.g., in medical devices, lifts, conveyors and automotive engineering.
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May 06, 2023