Jinqiu, “2013 Gaogong LED Golden Globe Awards” recruitment event and “Lighting Supply Chain Good Product Tour Seminar” was officially opened in East China Station Area--Nanjing on September 3. More than 100 people from the middle and lower reaches of LEDs in East China, such as Dongshan Lighting in Suzhou, Yangzhou LKD Company, Mingwei Electronics, and Zhejiang Yuanda, attended the forum. As one of the sponsors of this roving seminar, Dongshan Lighting provided suggestions for discussing the healthy and orderly development of the LED lighting industry. The general manager Xiao Junyun was invited to give a special introduction to Dongshan Lighting's supply chain, cost control and quality management. He has conducted extensive and in-depth exchanges with industry experts, business people and channel partners.


At the seminar, Zhang Xiaofei, Chairman of Gaogong LED, and Xiao Junyun, General Manager of Suzhou Dongshan Precision LED Lighting Division

Optimize the internal supply chain of the company

Dongshan Lighting Co., Ltd. belongs to Suzhou Dongshan Precision Manufacturing Co., Ltd. (stock code 002386). It was established in 1980. Its traditional industries are involved in sheet metal precision manufacturing, communication equipment, new energy, abrasive manufacturing, intelligent control equipment, LED lamp beads, LED packaging, semiconductor applications and other industries.

In 2011, Dongshan Precision began to integrate the advantages of precision sheet metal manufacturing, abrasive tool development, new energy, semiconductor, LED lamp bead production, LED packaging, etc., and established Dongshan Lighting Research Institute, responsible for the design and development of LED lighting products. Established LED lighting packaging production department, responsible for the production of lighting LED light source and lamp beads; set up lighting mold development department, responsible for the development and production of front and rear lamp housings and lampshades of lighting fixtures; established the driving power production department, responsible for the production of LED lighting drive power. At this point, Dongshan Precision has completed the entire industrial chain layout necessary for LED lighting through the organic integration of the internal supply chain of the enterprise, and realized the four core components of the lamp bead, the light source, the lamp housing and the power supply drive to be completely self-produced, and supply and self-control. Internal supply chain. This has its own unique industrial advantages for cost control, quality control, production cycle control and quality traceability of Dongshan Lighting LED products.

Strict control of external supplier management

Although Dongshan Lighting has fully realized its own control and control production in "lighting beads, light source, lamp housing, power supply drive", the upstream raw materials necessary for its "four large blocks" production still require a large number of raw material suppliers, such as epitaxial chips and fluorescent. Powder, silicone, aluminum, plastic, PC, electronic components, etc. How is Dongshan Lighting controlled?

Xiao Junyun, general manager of Dongshan Precision LED Lighting Division, said that we have taken four steps to achieve strict management and management of suppliers.

First, establish a supplier access system. We set up a supplier audit team, which consists of a research and development center, a quality management center, a procurement center, and a marketing center. It establishes a supplier database and a supply history file, and adopts a one-vote veto system. Dongshan Lighting selected suppliers to establish long-term and stable cooperative relations with suppliers in accordance with the three principles of “quality first”, “appropriate price” and “scale enterprise”.

Second, adhere to the principle of quality first. All materials must meet the quality requirements strictly, and the core material quality is put in the first place, for example, the phosphor US GE, silica gel Japan Dow Corning. The lens uses LKD to capture the quality of the quality supplier from the source.

Third, the pursuit of appropriate cost performance . Utilize its own scale advantages in LED packaging, precision processing, etc., through market factors such as centralized procurement, bulk purchasing, inventory and strategic cooperation to reduce the price of materials in the supply chain.

Fourth, choose a scale cooperative enterprise. The scale and development prospects of suppliers are important indicators for auditing suppliers. Whenever possible, choose listed companies, large-scale, well-known brand enterprises, core technologies, good reputation or independent intellectual property rights. Businesses seek strategic cooperation to reduce market risk and ensure long-term security and procurement cost advantages of the supply chain.

In addition, we also divide suppliers into three categories, and conduct a comprehensive evaluation of supply every six months, including material quality, process innovation, and logistics timeliness, and optimize suppliers at least once a year.

Dongshan Lighting Supply Chain Rating Map

The competition of LED lighting companies is largely due to competition in the supply chain. The choice of supply chain has a great relationship with the positioning of the company and the market positioning of the product. Dongshan Lighting is not the lower the price when choosing the supply chain. A company with a clear market positioning and long-term brand planning must not reduce the cost of the enterprise and reduce the cost of the raw materials. More competitive means need to improve market competitiveness through the company's own internal integration capabilities, equipment production capacity, capital support capabilities, operational efficiency, and management capabilities. Dongshan Lighting is doing the same with many large-scale first-line lighting brands. .

Explore product quality and cost control strategies

Dongshan Lighting combines the actual situation of LED lighting industry chain, and actively explores effective methods and solutions for product quality and cost control, mainly solving the following four aspects.

First, strict technical control, control product quality.

Dongshan Lighting always adheres to independent research and development products, develops its own product molds, and does not make products that are completely identical in the market; actively introduces high-end design talents to solve technical bottlenecks; adopts all imported German and Japanese production equipment. From the source of product production and manufacturing, it provides a solid technical guarantee for the quality of LED products of Dongshan Lighting.

Second, refine product positioning and control different markets.

The LED lighting market has a large gap between high and medium-end products. The same type of products are used in special occasions and in homes. The requirements for product quality and technology are also different. The same supply chain is used to achieve different qualities. The demand for market demand is obviously self-defeating, and it is difficult to find a good strategy for cost control. Dongshan Lighting divides the entire LED lighting market into three categories: high-end engineering market, mass circulation market, and home lighting market. Its brand positioning is divided into Dongkui Lighting---the best LED in China; Dongshan Lighting-- - Oath to do LED lighting popular; Sulang Lighting - the best supply platform for online procurement of LED lighting products. Adopting different brand positioning, adopting product supply chain management required for different market positioning, and LED lighting products with different market demands, the product quality and cost control strategies are effectively implemented.

Third, establish a quality control system and information feedback mechanism.

First of all, Dongshan Lighting usually conducts regular quality information feedback mechanisms for strategic suppliers and general suppliers every three months and half months. The technology, research and development, and supply (supply) counterparts of both parties need product quality requirements, research and development intentions, In-depth communication and information feedback on cost accounting, supply cycle, product quality and other issues and make corresponding treatment plans;

Secondly, Dongshan Lighting also implements a regular quality information feedback mechanism for sales channels. The main information channels are collected through the branch offices, offices and headquarters directly to collect customer suggestions, complaints and complaints windows, and are summarized weekly to implement and solve the problem. And directly feedback to the terminal market and consumers.

Headquarters contact phone number, QQ,
Weibo address: http://e.weibo.com/3215289351/messboard Micro signal: DSLED2012.


Dongshan Lighting Suppliers Regular Information Feedback Conference

Fourth, improve the system construction of product quality and cost control.

In addition to strictly implementing the ISO9000 quality management system, Dongshan Lighting's enterprise quality management has been innovated and improved, especially in the procurement process, production links, quality inspection links, warehousing and logistics, etc., implementing the responsibility system, signing the responsibility book, and establishing An inter-departmental inspection team facilitates the implementation and implementation of effective mechanisms.

In all production and control aspects of Dongshan Lighting, employees are encouraged to provide rationalization proposals, technical innovations, quality control, etc. for product design, process improvement, production process, etc., and when reasonable proposals are made and approved, the comprehensive office will award the award criteria; For those who have obtained technological innovations, they are allowed to apply for intellectual property protection in their own name, and reasonable suggestions or proposals for quality control, production processes, and increased work efficiency are adopted, giving priority to promotion, or employee contribution points, etc., Fully mobilize the enthusiasm of employees to work hard, promote and form a good and healthy corporate culture spirit, and make good products with better cost performance and more market needs for Dongshan Lighting.

Medical Device Processing

China Stainless Steel Medical Device Processing,Stainless Steel Medical Device Processing Service

ShenZhen Haofa Metal Precision Parts Technology Co., Ltd. , https://www.haofametal.com