From LeTV to FF, the concept car is transformed into a mass production car. The FF91 is not just a car, but a car dream that carries Jia Yueting.

Among China's new power-making companies, there is no lack of attention about Jia Yueting and Faraday Future (hereinafter referred to as "FF"), which is inextricably linked with it. In 2018, two incidents once again made Jia Yueting become the focus of attention: First, Ruichi Automobile won a 600-acre manufacturing land in Nansha District of Guangzhou for 364.1 million yuan; second, FF91 quietly entered Beijing at the end of April and will be held in China. User test ride activity.

In response to the progress of FF91 activities in the country, the 21st Century Economic Reporter has repeatedly contacted the FF public relations person in charge, but did not receive a clear reply, saying: "The media temporarily do not see FF91 in China, and still need to wait for a while."

In fact, since Jia Yueting left LeTV to go to the United States to build a car, the trend of FF91 mainly comes from Jia Yueting's personal Weibo. This year, Jia Yueting sent Weibo more frequently, from product explanations to alpine tests.

However, compared with FF91, Jia Yueting's "re-" layout in China is more concerned. It is reported that Xu Jiayin, the chairman of Evergrande Real Estate, invested in FF and became the largest shareholder. Jia Yueting has given up the status of FF's major shareholder. However, this news was not confirmed by Evergrande.

However, there have been reports in recent days that the strategic investor behind FF is actually Hong Kong Shiying Company, not Evergrande Group. The shareholder behind Shiying Company is Zhao Du, and Zhao Du and Hong Kong “D-D” members, namely Xu Jiayin, Zhang Songqiao, Liu Yuxiong and Zheng Jiachun are all related. In terms of shareholding structure, Shiying invested 2 billion US dollars, accounting for 45% of the company's shares. Jia Yueting took FF company as the price, accounting for 33%, and the company's management accounted for 22%. The investment funds will be invested in the joint venture in phases.

On February 14, at the Global Supplier Summit held in FF, Jia Yueting revealed that FF has completed equity financing with a financing amount of US$1.5 billion. Subsequently, FF announced the start of the Hanford plant, and the affiliate company of China, Ruichi Smart Vehicle (Guangzhou) Co., Ltd., photographed the processing and manufacturing block of Wanqingsha Bonded Port in Nansha District of Guangzhou for 36.41 million yuan. The land planning use is automobile manufacturing.

Mysterious Rui Chi car

On the afternoon of May 18th, the 21st Century Business Herald reporter visited the company headquarters of Ruisha Smart Auto (Guangzhou) Co., Ltd. (hereinafter referred to as “Rui Chi Auto”) located at Nansha Financial Building, No. 171 Haibin Road, Nansha District, Guangzhou. According to public information, in addition to its headquarters in Guangzhou, Ruichi Auto has Ruichi Auto Sales (Guangzhou) Co., Ltd. and Ruichi Auto Technology (Guangzhou) Co., Ltd. In addition, there are two subsidiaries in Beijing and Shanghai.

Nansha District, where the headquarters of Ruichi Automobile Company is registered, is located at the southernmost tip of Guangzhou City. It is the only sea passage in Guangzhou, an important part of Guangdong, Hong Kong and Macau. According to the floor unit of Nansha Financial Building, the financial buildings are mostly state-owned enterprises and some administrative departments, including Guangzhou Nansha Asset Management Co., Ltd. and China Railway Construction Nansha Investment Development Co., Ltd. However, there is no obvious indicator of the highly regarded Rui Chi Automobile Company in the obvious position.

According to the information of the industry and commerce department, the registered capital of Ruichi Automobile Company is 300 million US dollars. The sole proprietorship of Taiwan, Hong Kong and Macau is legally owned. The legal representative is Wang Zhigang. The date of establishment is February 2018 and the registered place is 9th floor of Nansha Financial Building.

According to the property, the 9th floor was previously the office of China Communications Construction Co., Ltd., but it has been a year or two since it was moved. It has been vacant and there are no new companies. According to the reporter, the Nansha Financial Building is a property of Guangzhou Hengda, and the property company is called Sanjun Property.

On the morning of May 21st, the 21st Century Business Herald reporter called the Nansha District Government. The relevant staff said that they were not responsible for the relevant content, so they did not understand the situation and would ask the colleague responsible for the relevant content to reply. As of press time, no response has been received.

On April 8th, the information released by the official website of Guangzhou Public Resource Trading Center showed that Ruichi Automobile officially auctioned a manufacturing land of about 601 mu in the tax return port of Wanchangsha in Nansha District with a reserve price of 364.1 million yuan. On May 18, when the 21st Century Business Herald reporters visited the site, the relevant plots were still unworked.

How to avoid the "destiny" of the Moganshan factory

As early as December 28, 2016, the Moganshan Leshi Eco-Auto Industrial Park was officially started with a high-profile announcement. The planned area is about 4,300 mu. The first phase of the project is planned to invest 11 billion yuan, covering an area of ​​over 2,000 mu. After the completion of the second phase of the first phase, It will achieve a total capacity of 400,000 units and produce LeSEE brand electric vehicles.

On June 21 last year, the 21st Century Business Herald reporter visited the Lego Motor Moganshan Plant. The construction of the Leshi factory building is underway. There are a few workers outside the factory. The Greenland Group is responsible for the construction of the factory. There are 4 excavators from the outside of the construction site, 2 of which are excavating work, but the progress is relatively slow. Throughout the entire plant area, the area of ​​construction is small.

With the break of the Lexus car capital chain, the Moganshan plant has been suspended. Recently, a person close to LeTV has revealed to the 21st Century Business Herald: "Moganshan's project has nothing to do with LeTV and FF."

But FF's US factory has sent good news. At the beginning of May, FF issued an internal letter to all employees to celebrate the company's 4th anniversary. In the internal letter, FF revealed that there have been talents from companies such as Ford and Tesla recently, and almost all key suppliers and contractors are already in place.

At the same time, FF also said that the large-scale recruitment of Hanford's local production and technical support has also been fully launched, which will usher in the official construction of the Hanford factory and the installation of the first batch of production equipment. FF also said that it will fully land in China, FF China headquarters will also land in Guangzhou, Guangzhou factory will soon start as scheduled.

FF curve into China: By the way Ruichi cars landed in Guangzhou?

Rui Chi has nothing to do with LeTV

On July 6, last year, after the outbreak of the Lexus financial crisis, Jia Yueting resigned as the chairman and director of LeTV. He completely lost control of many LeTV companies including LeTV, and later became the global chairman of LeTV Automotive Ecology. Almost all of the high-level teams of LeTV have left China.

However, a series of debt problems have always cast a shadow on Jia Yueting’s car dream. On April 9, the Shenzhen Stock Exchange issued an “Inquiry Letter” to LeTV.com, requesting LeTV to verify the relationship between Jia Yueting and its related parties and Ruichi Auto. LeTV's reply denied that Ruichi Automobile had a legal relationship with Jia Yueting's LeTV Holdings, and denied that LeTV had any business and capital exchanges with Ruichi Auto and its shareholders, and that LeTV had reached three debt relief programs with the debtor. .

In addition, LeTV.com clearly stated: “FF Company is a global Internet travel eco-enterprise created by Mr. Jia Yueting in the United States. Ruichi Auto is an affiliate of FF. There is no legal relationship between the aforementioned company and the LeTV holding system controlled by Mr. Jia Yueting. , completely independent operation."

After rushing to Hong Kong, China, Jia Yueting chose to dilute part of the equity to obtain a new round of investment, but its previous debt problems may have a certain impact on the development of FF companies in China. In this regard, on May 21, senior auto media person Zhong Shi said in an interview with the 21st Century Business Herald: "Jia Yueting chose to let the equity obtain investment is also helpless, which will affect his future voice in FF company. ."

At the same time, he said: "Jia Yueting's weakening of his role is also a wise move, so that he can concentrate on the business development of FF company, and let the product fall as soon as possible, while the layout in China is handled by other decision makers.

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