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2013 is the year of channel construction for the LED lighting industry. LED lighting manufacturers need to find dealers to spread their own channels. From a dealer perspective, they need to find a vendor that can provide better products.
Today, traditional lighting dealers prefer LED products when recommending products to customers because traditional lighting products are already very transparent and have lower profits. LED as a new light source, users do not understand its price, so dealers to promote LED to users can get better profits.
Under the vigorous promotion and promotion of the terminal channels, the end users will be exposed to LED lighting. Even if you don't choose LED lighting, you will have a certain understanding of it, which will also play a positive role in the promotion of LED, thus accelerating the popularity of LED lighting.
As the authoritative media and research institution of the industry, Gaogong LED has been paying attention to and helping companies to establish their own channels.
Following the launch of the LED-illuminated China-channel tour seminar in 2012, from March to May this year, Gaogong LED once again launched the China LED Good Products National Tour Exhibition and Merchants Conference, before and after Hangzhou, Changzhou, Nanjing, Linyi and Fuzhou. 12 key lighting distribution market cities such as Hefei, Changsha, Nanning, Kunming, Chongqing, Chengdu and Xi'an were held.
Gaogong LED has carefully selected the leading manufacturers of LED sub-products, discussed the latest LED lighting design trends with outstanding designers, and discussed the operating strategies of LED lighting products and stores with engineering distribution representatives, and shared product trends and recommended quality products.
“High-tech organizes a national tour every year. In the first session, we conducted research on the national LED industry. In the second session, we conducted more detailed research on the middle and lower reaches of the entire industry. In the third session, we conducted research on design channels. This year we have held a conference on investment channels in 12 cities, and also done a lot of research.†Dr. Zhang Xiaofei, CEO of Gaogong LED, said that in the second half of the year, Gaogong LED will continue nationwide roving investment and research activities. . 
Based on previous research results, the "High-tech LED Tour Survey Report" was unveiled at the "10th High-tech LED Industry Summit Forum" on June 10.
"In this survey, the industry as a whole has been well reflected, including dealers and distributors, and they are very optimistic about the industry. In terms of inventory digestion, it has been greatly improved compared with the previous two years." Zhang Hongbiao, research director of Gaogong LED Industry Research Institute, said The operating rate and capacity utilization rate of equipment in the mid-stream package enterprises have risen very fast. Orders from many packaging companies have been queued for several months. In terms of downstream applications, exports have also seen great improvement this year. Judging from the survey of high-tech LEDs, the current growth is mainly in the field of commercial lighting.
When talking about the price trend of lighting products this year, Zhang Hongbiao said that the price of many products this year is only 1/3 of that in 2011. From January to May this year, the price of individual products even dropped by 30%-40%. 3 watt bulb, the terminal sales price is 10 yuan, the ex-factory price has dropped to 4-5 yuan. 
“This year, corporate brand awareness is much higher than before.†Zhang Hongbiao told reporters that during the research, the brand has received much attention from many companies, including lighting distributors. The number of specialty stores has grown very rapidly this year, but there are still very few single-brand stores.
“In the whole industry, there must be some enterprises that can optimize the industrial chain, through mutual cooperation, and even through the exhibition platform, can better display LED products to the entire industry, especially channel terminals.†Dr. Zhang Xiaofei said that 2010 high-tech LED The first LED boutique exhibition was held in Shanghai, which created a perfect combination of exhibitions and conferences. On November 25-27 this year, Gaogong LED will continue to hold the 2013 (3rd) High-tech LED Lighting Exhibition at Guangzhou Poly World Trade Expo. , to build a good platform for lighting companies, dealers and end customers. 
[High-tech LED reporter Zhao Hui Guangzhou reported] With the rapid growth of LED lighting demand in the first few months of this year, for LED lighting companies, the docking with channel dealers is particularly important.
April 08, 2024