From the opening of the 2018 FIFA World Cup in 2018, the inciting fans are more and more unable to hold their hearts. As the official sponsor of the 2018 World Cup, Hisense's attention has increased.

With the widespread outbreak of high temperatures throughout the country, how to watch the ball comfortably becomes a big "difficult problem" for fans. From June 9th to 18th, Hisense Air Conditioning launched the “Spirit of Hearts Action” nationwide to help the World Cup through a series of comfortable frequency conversion products. Comfortable frequency conversion products represented by Hisense Men's X air conditioner, World Cup commemorative "Harry" air conditioner, with five key points and enjoyment, in this hot summer, send a touch of cool, fully open in the peak season market The popularity of "comfort frequency".

World Cup Hearts Action 2

Five peace of mind comfort upgrade

Every time the peak season market, air conditioning needs to be strengthened, consumers will be eager to buy a product that is worry-free in terms of product quality and service, but in actual purchases, there will always be such problems. In response to the trouble of consumers purchasing air conditioners during the peak season, Hisense Air Conditioning launched the “Green Heart Action” to create a “green channel” for air conditioner purchase from brands, products, services, prices and activities.

The event will be held from June 9th to 18th. During the period, Hisense will focus on 360° comfort series, moisturizing comfort series (temperature and humidity control), clean and comfortable series, all-round comfort series (nanoeTM), etc. Passionate summer brings an extraordinary cool experience.

In order to help the World Cup, during the event, the World Cup commemorative "Harry" air conditioner can be purchased, and the limited edition Addidas World Cup official game ball "Telstar" can also be enjoyed. Male god X series air conditioner as the "star product" of the event, buy the L200 new cabinet machine to get the exclusive air purifier for the bedroom, buy the L100 cabinet machine, get the goddess hang up for free, and have the chance to win the iPhoneX award. In addition, the specified price of the ice cream also gives consumers a full discount.

In addition to the strength of the promotion, Hisense also focused on the new upgrade of the service, especially for users who purchase the "Comfortable Frequency" series of products, the designated products can enjoy free delivery, high-altitude operation, punching fee, bracket fee, extension tube Fees, lengthening expansion bolts, empty opening fee for cabinets, one-time free cleaning fee within one year, one-time free replacement within one year, and one-time free service for one year.

Experience upgrades to lead comfortably cool

With the theme of brand, product, service, price and activity, Hisense Air Conditioning explains the concept of “comfortable frequency conversion” in an all-round way, focusing on creating high-quality inverter air conditioners, leading the upgrade trend of domestic inverter air conditioners. Consumers send comfort and cool.

“The weather has been heating up recently, and air conditioning has become a necessity. I used to think that air conditioners can be cooled and heated. Now I am more concerned about the comfort and convenience of all. Summer is not just cool, but also There is comfort." Ms. Wei, who bought the male god X air conditioner at Hisense store, said.

Under the tide of consumption upgrading, consumers are not only looking at the product itself, but also the core ideas expressed by the product. The Hisense air conditioner, which is based on "comfort frequency", is more popular in the market. It is not only cool, but also a comfortable air conditioner.

From the innovation to launch the third generation of comfortable frequency conversion products, to the joint China Automotive Research Institute released "White Paper Industry Comfortable Frequency Development White Paper" to define the comfortable frequency conversion standard, to the "Honghai Action" comfortable frequency conversion popularization plan, and now become the World Cup for sports Marketing, Hisense air-conditioning continues to increase the number of "comfortable frequency conversion" popularization, with frequency series products, comfort experience, innovative technology to impress users.

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