[Global Scientific and Technological Report] On the evening of March 27th, Huayi Brothers (300027) released its 2016 annual report. During the reporting period, the company achieved total operating revenue of 350,345.73 million yuan, and the net profit attributable to shareholders of listed companies was 80,813.40 million yuan. Year-on-year decrease of 17.21%. Although adversely affected by the overall market environment and the poor performance of the film business, Huayi Brothers suffered the first decline in 8 years of listing, but benefited from the dazzling performance of the industry investment sector, its net profit still ranked first among listed entertainment companies. , showing a higher overall anti-risk ability. Film and TV entertainment: The movie "Little Year" dragged down the current performance, painstaking thinking and comprehensive improvement of the film territory Huayi Brothers vice chairman and CEO Wang Zhonglei said in an open letter to employees at the end of 2016: “This year, both single-chip box office and market share have significantly declined.†The overall performance of the Huayi Brothers entertainment segment declined compared to the same period last year due to the performance of the film business which was less than expected. In 2016, Huayi Brothers achieved a global gross box office of approximately 6.5 billion yuan, including a total domestic box office of 3.1 billion yuan. It comes from "I am not a Pan Jinlian," "The Extinction of Romantics," "Warcraft," and "Lu Hao Zhi Ma Yi." There are 10 films such as "The Dragon" and "Old Gun". Among them, "I'm not Pan Jinlian" and "The History of Romantic Extinction" have won many awards at major international film festivals despite the unsatisfactory market performance. And has been highly praised by the industry and the audience; Huayi Brothers overseas total box office at 3.4 billion, mainly from the United States and STX cooperation and "Warcraft" overseas box office. Among them, the small-cost film "Bad Mother" produced by the United States STX won 180 million U.S. dollars (more than 1.2 billion yuan) at the box office, which can be regarded as a representative of Huada Brothers' international strategy based on quality. However, as some of the international cooperation projects have a longer splitting confirmation period, they have not been included in 2016 revenue. In 2017, Huayi Brothers' investment in the content field will continue to increase. Huayi Brothers Vice Chairman and CEO Wang Zhonglei repeatedly stated that 2017 will be the year of production of the Huayi Brothers: “Fanghua†directed by Feng Xiaogang has announced that it will be released on National Day 2017, and the crime movie will be launched at the end of last year. "Detonator" is also in production, Jackie Chan and 007 player Bruce South co-starring the action drama "British duel" will also be in the National Day file simultaneously released worldwide. Directors of Tiger's "The Eight Diagrams", Tsui Hark's "The Four Kings of Di Renjie", and Tian Yusheng's "The Former Raiders 3" and other movie works will also be successively started. Huayi Brothers' eye-catching animation will also launch its first live-action animated film. At the beginning of March, Huaying Brothers and Chen Guofu’s filmmakers released a heavy-duty film list with only five films, covering three highly conceptual IPs with the most industrialized foundation of Chinese-language films, including Di Renjie. "Series", "Ghost Blowing Lamp Touching the Gold School" series, "Painted Skin" series. Coupled with the popular game adaptation of the film "Onmyoji" and the master of Akira Kurosawa's "Black Mask". In addition to persisting in the core position of content production, after experiencing too many films but not applauding, in the second half of 2016, Huayi Brothers began to intentionally strengthen the layout of the cinema. According to the announcement, as of the end of the reporting period, 19 Huayi Brothers have been completed and put into operation, of which 4 were newly opened during the reporting period, including the high-end custom cinema brand Huayi Brothers Films. In early 2017, Huayi Brothers, through its wholly-owned subsidiary, Huayi Brothers Entertainment (Tianjin) Investment Co., Ltd., participated in an increase of 78.85 million yuan in the fixed-line theater, and subscribed for 950,000 shares, further demonstrating the determination of the overweight yard layout. . Wang Zhonglei said in an interview during the same period: In 2017, Huayi Brothers will accelerate the layout of cinemas and plan to rank among the front lines of the cinema industry within five years; but we will not blindly pursue quantity and scale, but will rely more on quality and quality cinemas. It is more competitive. In tandem with the layout of the theater, Huayi Brothers also began to step by step to strengthen its publishing capabilities. According to the announcement, Huayi Brothers (Beijing) Film Distribution Co., Ltd. was formally established in 2016. This is the first time that Huayi Brothers has established a professional distribution company in the movie industry in the past 20 years, followed by Huayi Brothers and Huayi Brothers. Beijing Film Distribution Co., Ltd. invested in the establishment of Huaying Tianxia (Tianjin) Film Distribution Co., Ltd., and introduced various superior shareholders such as Shangying Group, Zhiye Times, and Dadi Shichuang to further enhance its influence on the terminal market. The determination to boost the performance of movie business at the box office is evident. A series of measures to strengthen the influence of the terminal will also help the content of Huayi Brothers' movie business to run smoothly through the entire industry chain and improve its core competitiveness as a whole. Brand Authorization and Reality Entertainment: Accumulated Signature Projects, Accelerated Entry into the Outbreak Thanks to the many years of pioneering exploration, as of the end of 2016, there were 16 accredited projects signed between Huayi Brothers and Real Entertainment, with an operating income of 362.34% over the same period of the previous year. According to reports, Huayi Brothers has been realizing real-life entertainment since 2011, and it is the first film and television entertainment company to have a real-life entertainment business in China. Huayi Brothers integrated cultural, film, television, finance, government, internet, business, and tourism resources based on its own brand influence and IP asset reserves, and creatively created a movie culture tourism industry with Chinese characteristics. In 2016, Haikou Mission Hills Huayi Feng Xiaogang Film Co., Ltd., which officially opened its streets in 2016, has exceeded 2 million tourists in 2016. In 2017, Huayi Brothers Real Entertainment will have several projects under construction. The first theme park project, Huayi Brothers Movie World (Suzhou), will open this year. Huayi Brothers Movie World (Suzhou) has five theme areas, and has gathered 7 high-quality films such as "If You Are the One", "Assembly", "Taiji" and "Di Renjie's Heavenly Empire". The symbolic sculpture created by the Tongtu Futuo as a prototype was formally completed in January 2017 and a dome ceremony was held. The director of Guan Hu’s “Bagua†was also located here. The landscape of the park will span more than 1,300 years of history. Deeply integrate multiple experiences of culture, entertainment, technology, and more. Internet Entertainment: Steady Development of Fans' Economy, Updates to Game Products In June 2016, Huayi Brothers Holdings, a subsidiary of Huayi Brothers, was selected as the innovation layer of the national small and medium sized company's stock transfer system. The “Star Alliance†it created was backed by Huayi Brothers and Tencent. Mobile Internet fan economic products are also the largest interactive platform for star fans in China, with a total of more than 180 million users. On March 24th, Huayi Chuangxing issued an annual report. In 2016, the company realized operating income of 179 million yuan and net profit of 65.902 million yuan, an increase of 19.43% year-on-year. In terms of games, Huayi Brothers Holdings Co., Ltd. Silverhan Games has a stable overall operating performance in 2016. It has launched the first Yingyou Mobile Games “Fantasy City†and has started preparations for the movie drama, literature, animation, and peripherals around its explosive IP IP “Time and Space Hunterâ€. And other multi-dimensional derivatives. In 2017, Yinhan will also develop a new game "Time-Space Hunter 3D". In May, Yingying Mobile Games will be launched - "Simei", and the S-Class IP Hand Tour "King of Fighters" will be launched in summer. Yinhan Games will also join the anime IP “Bencao Xianyun†in 2017 to enter the secondary market. Industrial Investment: Improve the main business ecosystem and smooth the main fluctuation risk According to the announcement, the significance of Huayi Brothers' industrial investment is not only at the financial level, but its deeper strategic significance lies in cultivating outstanding enterprises around the three strategic investments, perfecting the main business matrix of Huayi Brothers, and constantly looking for new performance growth points. Smooth risk fluctuations in main business performance. At the content level, in 2016, Huayi Brothers actively participated in investing in online movies and online dramas, broadening business models, and investing in cooperation with Beijing Seven Entertainment Century Culture Media Co., Ltd., including the series "Mountain Guns into the City" and the series of "Super Eunuchs". Many online movie projects; In addition, Huayi Brothers has also participated in various movie studios, such as Up Film Studios and Drama Films, to deeply layout younger, more original and original content sources. In the field of games, in early 2016, Huayi Brothers completed the subscription of mobile e-sports company Hero Entertainment, becoming the second largest shareholder of Hero Entertainment. Since then, Huayi Brothers has established a complete chain of game production, game distribution and e-sports events, and has thus gained a lot of money. During the reporting period, heroes greeted each other with a performance blowout. The annual net profit reached 532 million yuan. According to the proportion of shares held by Huayi Brothers, the corresponding investment income of 109 million yuan can be confirmed. In the emerging entertainment technology field, following the investment of Storm Mirror and St. Witt to cover the application of VR technology in the personal application market and large-scale scene applications, Huayi Brothers announced cross-border investment in Silicon Valley in February 2017. The VR (virtual reality) technology company Lytro, Inc., is paying attention to its light field imaging technology's profound impact on the entertainment industry's future. Its forward-looking layout may grow into a "unicorn" or even a "platform" VR. Technology company. On the evening of the release of the annual report, Huayi Brothers also announced the first quarter 2017 performance forecast, with a loss of RMB 63 million to RMB 68 million. Some analysts pointed out that in the fierce market shake in 2016, Huayi Brothers suffered “small years†due to the impact of its film business, but its net profit performance was still robust, and while maintaining its content production advantage, it also made efforts to fill short boards. The determination is very clear. In the future, as its business territory is further improved and the movie business is returning to a strong position, the forward-looking nature of its overall business layout and the scientific nature of the value chain will be further confirmed.
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August 21, 2022