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In 2010, the lighting market has been opened. As the global economy continues to warm up and China's investment in low-carbon industries continues to increase, after the stagnation of 2009, China's lighting industry, especially the green lighting industry, will usher in 2010. A new era of rapid development.
LED lighting in 2010 will be the battle of efficiency and cost
Under the idea of ​​creating a low-carbon economy that is energy-saving and environmentally friendly, China is making a big semiconductor lighting industry cake. According to the analysis of relevant institutions, in 2010, the output value of China's LED industry will exceed 150 billion yuan; double the total output value in 2008, the total output value in 2008 is about 70 billion yuan.
China is the world's largest producer of lighting sources and lamps, but mainly produces low-end products, accounting for about 18% of the global market share. In the industrial chain, LED epitaxial wafers and LED wafers account for about 70% of the industry's profits, LED applications account for about 10%-20%; LED packaging is less than 10%.
In the lighting market, the penetration rate of LED lighting has expanded rapidly, and the market price war is brewing in 2010. However, it is worth noting that because LED lighting subverts the traditional sales mode of lamps and light sources, and the degree of customization is high, under the pressure of LED lighting manufacturers, if the pockets are not deep enough, they will not be able to balance product quality and price competitiveness. And fear of falling into the fate of being merged or eliminated by the market.
Zheng Jianwen, general manager of Zhenmingli Group, believes that the LED lighting market will evolve into a cost war in 2010, especially in the main lighting field. Among them, product efficiency and price will be the key to the market's success, not just plagiarism.
Due to the maturity of the LED industry supply, the threshold for entry is not high, so many manufacturers are attracted to form a small factory. However, different from the traditional lamp specifications have been standardized, can reduce manufacturing costs, LED lighting customization is high, resulting in low capacity utilization; In addition, LED point source characteristics, LED lighting lamps must be integrated with the bulb for sale, increase LED lamps The cost risk of the business. On the other hand, traditional lighting brands such as Philips, Osram and GE are also catering to the market situation, and have already been racing to actively occupy the LED main lighting market through vertical integration or strategic alliance layout. Whether the gross profit rate is exploited by layers or by strong enemies, small factories can't escape the fate of the living space.
Zheng Jianwen pointed out that the LED lighting industry supply chain manufacturers are more complicated than traditional lamps and have a large number of homes. The cost of the most downstream lighting suppliers will be increased, and the lighting design and price are similar, so the product differences can be grasped. LED manufacturers with cost and cost will have a chance to win. He also emphasized that the advantages of the traditional brand lighting manufacturers and the diversified product lines are difficult for new or smaller LED lighting manufacturers to surpass, once the large-scale and strong style of lighting manufacturers hit the price. In the war, small factories will be difficult to survive.
The home lighting market will be stable in 2010
What kind of situation will happen in the home lighting market in 2010? This is the subject that many home lighting companies are researching and forecasting. In order to get a more accurate answer, we must analyze the demand trend of the real estate market in 2010, because the prosperity of the real estate market is directly related to the warmth of the home building materials market.
Based on the survey and comprehensive analysis of more than 20 large real estate companies and the country's real estate market policies, we can basically conclude that in 2010, the demand for home lighting products in China's real estate market will remain stable compared to 2009. situation. In the first and second quarters, the demand for renovated building materials in the first-hand housing market will remain relatively stable on the basis of 2009. However, it should be noted that in the third and fourth quarters, the concentration of demand for decorative building materials in the real estate market is expected to shift to the potential market of the third and fourth grades.
Therefore, it can be expected that at least in the next one or two years, China's real estate market will not have a large downward trend. Therefore, it will still maintain a certain level of effect on the decoration building materials market. Home lighting companies will also enjoy domestic demand orders along with this situation.
After making a preliminary judgment on the development trend of the real estate market, we will further analyze the demand categories of home lighting products. Which home lighting products will become a hot spot in the market? In the primary and secondary markets, the demand for decorative lighting (such as crystal lamps, lanterns, etc.) in individual housing will continue. The large-scale decoration houses will have greater demand for stereotyped home lighting products (such as ceiling lamps, glass lamps, etc.). In the third- and fourth-tier markets, conventional, home-based lighting products that are generous, simple, and cost-effective are expected to be significantly higher than decorative lighting products, because the consumption concepts and habits of ordinary consumers in this region determine their decoration. Invest or choose.
Commercial lighting will enter the LED era in 2010
In 2009, LED commercial lighting was fired, and many foreign traditional commercial brands rushed into the LED field. Langshi, Leike and other traditional Chinese business companies also actively followed up. The media and academic circles are not willing to pay attention to LED business photos. There is a pen and ink. Why LED commercial lighting that has been in a state of silence suddenly suffers such a courtesy, which makes people who are not familiar with LED business photos can not help but fall into confusion and confusion.
In fact, as early as 2004, LED commercial private enterprises have already appeared, but at the time mainly mainly produced small power light sources; from 2006 to 2007, LED commercial photos were in the exploration period, due to the immature market and technology, the development pace was quite slow. During the global financial crisis in 2008, when most of China's lighting lighting was chilling in the cold, the national macro policy changed in a timely manner, fully advocated energy conservation and emission reduction, and vigorously supported the high-tech industry. LED business photos as emerging children Has developed rapidly. In 2009, LED commercial photos finally ushered in the application promotion period of the market. The new and savvy companies with scent and sensitivity were launched, and they boldly launched their own LED commercial products. Entering 2010, commercial lighting is bound to enter the LED era.
LED commercial lighting has advantages over traditional commercial lighting
Lamps used in traditional commercial lighting include incandescent lamps, tungsten halogen lamps, fluorescent lamps, energy-saving lamps, metal halide lamps, etc. Compared with these traditional lamps, white LEDs have five advantages: 1. Energy saving, LED commercial lighting is generally only 1 to 10W. In the case of brightness similar to traditional commercial photography, less power consumption; 2, environmental protection, LED is a recyclable light source, and energy-saving lamps, tungsten halogen lamps, etc. contain environmentally-contaminated metal elements (such as mercury), recycling becomes a major 3, safety, LED light source is not high; 4, long life, theoretically, LED light decay can be reduced to 70% of the nominal life of 100,000 hours, reducing the frequency of replacement and other maintenance work; 5, good light efficiency, The color changes a lot, 1W LED lamps can generally reach 90-100 lumens, equivalent to 5-6 times the general light source.
LED commercial lighting market has broad prospects
The core technology of LED is LED chip technology. With the patent of LED chip technology gradually “thawed†after 2010, the price of LED chips will drop sharply, and the cost of LED commercial products will be greatly reduced. As far as manufacturers are concerned, it is a happy event and its production enthusiasm will be improved. At that time, the LED market can further reduce the production cost through the large-scale production of products, which makes the LED products popularized and popularized, and is also beneficial to the wide application of LED products.
The traditional professional brand of commercial photos has been famous for many years, but the companies involved in LED business photos are still stuck in research and development products and development channels, and brand building still takes time. However, this is only a matter of time. With the market recognition of LED commercials, the rise of some companies' brands is also expected.
In fact, the concept of LED business has become blurred, and some products are no longer limited to high-end commercial places, even some homes are slowly applied, such as downlights, spotlights and so on.
The current promotion of LED commercial lighting mainly relies on the traditional commercial lighting channel mode of the enterprise. Of course, in view of the LED lighting business, it will pay more attention to the in-depth cooperation with designers and home improvement design companies.
Through the above analysis, we can see that LED commercial lighting will become more and more mature in the future, and the stability of LED products will be further improved. For the LED industry, the LED lamps with high quality and low price will be promoted by enterprises in the future. The key to the development of LED commercial photos. In short, an LED commercial lighting war is inevitable, and emerging brands and export brands will become the dominant force in instigating the traditional traditional business landscape in this war.
2010 green engineering lighting market has great potential
The World Bank predicts that by 2015, half of the world's buildings and construction projects will be built in China; by 2020, 60% of Chinese will live in cities, and the residential building area will reach 69 billion square meters, and will be affected by the Olympic Games and Shanghai. Driven by the World Expo and the infrastructure construction of the Guangzhou Asian Games, China's lighting industry has entered a new golden age. In addition, with the rise of urban lighting projects, the nighttime economic upgrade will further stimulate the development of the lighting industry. Although the lighting industry is growing rapidly, many lighting companies have benefited from it, but now everyone is making the cake bigger, not to grab the cake. Especially in the face of growing market demand, the market cake of engineering lighting is also increasingly attractive.
On August 8, 2008, the 29th Olympic Games with the theme of “Green Olympics, Humanistic Olympics, and Science and Technology Olympics†will be opened in Beijing. It is reported that most of the Olympic venues have been delivered. I remember that at the beginning of the bidding stage, international lighting giants such as Philips, GE, Panasonic, Thorne, American Metrohm, and COPER actively joined, but domestic lighting companies represented by Sanxiong Aurora Lighting and Xinwenhang Group also seized high-end fields. The Olympic project, and prominent in the competition of many international lighting giants, has occupied a place in the Olympic feast. This means that in China's huge potential engineering lighting market, domestic companies have overcome technical barriers and set a new path in the encirclement of international brands.
Next, China will have a series of large-scale projects such as the 2010 World Expo, the 2012 Guangzhou Asian Games and the 2011 Shenzhen Universiade, which is also an opportunity and test for Chinese lighting companies.
As early as the early 1990s, “green lighting†began to develop and promote high-efficiency lighting products, saving energy and protecting the environment. It is an example of the international community’s implementation of sustainable development strategies and success. . At the beginning of the 21st century, the National Development and Reform Commission listed one of the top ten energy conservation measures in the “Eleventh Five-Year Plan†as one of the green lighting projects. China has also begun the implementation of the “Green Lighting Projectâ€.
For indoor engineering lighting products, especially in schools, hospitals and commercial places, the main lamps used are fluorescent lamp brackets and grille lamp panels. In recent years, in order to effectively implement energy-saving targets, on the one hand, high-efficiency electronic fluorescent lamps have been used in most new or renovated projects in the country; on the other hand, T5 light sources have high color rendering, high light efficiency, and low consumption. The use of T5 luminaires on engineering projects is becoming more common. OMENI EU, Sanxiong, Aurora and other brands have invested in the research and development and marketing of such products earlier, and their use in engineering has been quite common and widely recognized by users.
Looking back at the history of engineering lighting development, engineering lighting is an industry that continues to develop steadily, both in the world and in China. The development speed of real estate and large-scale construction projects in China has been accelerating in recent years. This is also recognized worldwide, and the future development of engineering lighting is bright. 
January 16, 2024