Electronic enthusiasts eight o'clock: In an article about the iPhone in India, Apple Marketing Director Phil Schiller told the Indian news media: "Apple's products are global products with economies of scale and can adapt well to the world. Demand from all over the world, so Apple's development strategy in India is unlikely to provide products that are only for India like Chinese smartphone manufacturers." Apple's foundry, Wistron, will try to assemble the iPhone at its existing Peenya manufacturing center in India, and is expected to set up a new facility for parts manufacturing later. Karnataka’s Minister of Information Technology, Pryanak Kharge, said in an interview: “The Indian central government must encourage high-tech manufacturing if it really wants to develop 'Made in India'.†He added that the Indian manufacturing ecosystem is not enough. Perfect, unable to provide high-precision parts, the central government must first allow Apple and other international technology companies to purchase elsewhere. Previously, the Indian government imposed a high import tax on imported iPhones, which led to the iPhone's high price in the country. The same iPhone product is priced at more than $600 in the US, and in India, the price can reach more than $1,000. iPhones produced at local factories in India will not be subject to import duties and will significantly reduce the price of the iPhone. Apple CEO Cook acknowledged that Apple's penetration rate in India is not enough, but Apple's chief financial officer Luca Maestri revealed that India has become one of Apple's quarterly revenue growth rate of "more than 20%". Cook said: "We are full of confidence in the future development of this magical country. It has a large group of young people who know technology, a fast-growing economy, and a constantly improving 4G network infrastructure." India's 4G network infrastructure is constantly improving. Last year, Apple partnered with Reliance Jio, the telecom company of India's biggest richest man, Mukesh Ambani, to provide unrestricted 4G data for iPhone 7 and iPhone 7 Plus users for a year. According to the research data presented by the market research company Counterpoint Research to the first financial reporter, in the next five years, 200 million smartphones with 4G Internet access will be sold in India. A recent Nokia research report shows that although 4G networks have not yet become mainstream in India, Indian consumers account for 70% of developed-country consumers. Canalys analyst Ishan Dutt told the First Financial Reporter: "With the improvement of infrastructure and the popularity of smart phones, the Indian mobile phone market will usher in explosive development. The large population base and the surge in demand for smartphones will be the driving force for the development of the Indian mobile phone market. ." However, Apple still faces China's strong competitors in India. A number of branded mobile phones including Xiaomi, Glory, Jinli, Meizu, Lenovo, Coolpad, and Jiajia have entered the Indian market and achieved good results. According to researcher Counterpoint Research, in the fourth quarter of last year, domestic brands such as Huawei, Xiaomi and Lenovo accounted for nearly half of the domestic mobile phone market, accounting for 46%. Although Apple has more than 60% market share in India's high-end smartphone market, most Indians are not high-end consumers. Therefore, price cuts and the sale of refurbished iPhones are critical to Apple's Indian market. However, market participants are also worried that if Apple only relies on brand recognition to occupy the market, it does not really understand the needs of customers. By selling products with high quality and low prices, it may harm the interests of Indian consumers. On the other hand, for Apple, in addition to buying land to build a factory, the biggest problem facing gold mining in India is that, unlike China and the United States, the Indian market does not have mobile phone operators to boost, but instead sells by electrical chain stores and street shops. Mobile phone. The lack of operator roles may lead to slow market development, and India's online e-commerce development is far behind China. Second, after-sales service and experience are also a big challenge. Taking Xiaomi as an example, Xiaomi mobile phone has quickly gained a reputation in India due to its cost-effective advantage, but after-sales service is still the main problem reflected by users. For Apple, Cook has said that it will not open an offline Apple store in India in the next five years, but will sell it online in the Apple Store, which may make Apple face similar developments in China's third- and fourth-tier cities. Dilemma. Finally, behind the brand competition is the support of the entire industry chain. However, compared with Chinese mobile phone manufacturers, Apple has an advantage in this regard, and supply chain companies can follow Apple's entry into India, which in turn will drive down the cost of mobile phones. Disclaimer: The electronic reprinted works of E-Commerce Network are as far as possible to indicate the source, and all rights of the owner of the work are not transferred due to the reprint of this site. If the author does not agree to reprint, please inform the site to delete or correct it. 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September 19, 2022