Philips LED lighting wants to accelerate the start-up market

After the transfer of audio and video and accessories business to Japanese companies, Philips, the former consumer electronics giant, has completely taken off its “electronic” jacket. In its latest news content, "The Netherlands Royal Philips Electronics" has been replaced by "The Netherlands Royal Philips".

Philips goes to "electronics" and fights LED lighting business

After the transfer of audio and video and accessories business to Japanese companies, Philips, the former consumer electronics giant, has completely taken off its “electronic” jacket. In its latest news content, "The Netherlands Royal Philips Electronics" has been replaced by "The Netherlands Royal Philips".

Recently, Philips Lighting, which has become one of the main businesses of Philips, was disclosed in Guangzhou. Philips' LED business will achieve its target of 50% of total business volume in 2015.

Lighting revenue will account for half

According to Philips' first-quarter financial report, sales of LED lighting products and solutions increased by 38% year-on-year, accounting for 23% of the Lighting Division's total sales. Therefore, to achieve the goal of 50% of the total LED business in 2015, Philips Lighting still needs to accelerate the start-up market.

Philips said that it is continuously investing in building customer-centric “end-to-end” customer value chains from market research, design and development, procurement and manufacturing to marketing in China; and accelerating the realization of components from lighting product components. Consolidate the strategic transformation of lighting solution providers to create a business model closer to the local market to better meet the needs of local customers in each market segment.

Product pricing is greatly reduced

Philips has officially announced the launch of an all-inclusive LED bulb that is priced at only 49 yuan. The pricing of the product has changed the history of the single LED bulb in the brand's LED interior lighting for more than 100 yuan, and will enable mature LED indoor lighting products to be more widely used in general consumption. Family. This product is more than 80% energy-saving than incandescent lamps, and is suitable for the lighting screw design of most households.

Philips estimates that the LED lighting business currently has a global penetration rate of less than 20%, and by 2015 this proportion is expected to increase to 45%. “The Chinese market will be even higher due to the promotion of policies,” Philips High According to management, some of China's outstanding lighting companies will also come to the fore.

Philips currently positions itself as a diversified company dedicated to the areas of healthcare, quality of life and lighting. Among these businesses are cardiac care, emergency care and home healthcare, energy-efficient lighting solutions and new lighting applications, and men's shaving. The world’s leading position in the fields of appearance and appearance products and oral care products.