CINNO foreign media information, Samsung Electronics will officially sell 8K ultra-high-definition TVs in the third quarter of this year. The 8K TVs launched are above 65 inches, focusing on entering the large-size high-end TV market. Samsung Electronics will be equipped with artificial intelligence (AI) image quality conversion technology and independently solve the problem of insufficient 8K content. Picture quality comparison of 8K QLED TV (left) and 4K TV that Samsung Electronics unveiled at the'CES 2018' exhibition at the beginning of the year According to industry news on June 26, Samsung Electronics will begin selling 8KQLED TVs in the third quarter. After being exhibited at the'International Electronics Fair (IFA) 2018' in Berlin, Germany at the end of August this year, 8K TVs will be sold directly to the global market. Samsung Electronics has advanced its 8K TV market to the third quarter ahead of its forecast in order to seize the high-end TV market. Except for the difference in panel technology between QLED and OLED, there are no other significant differences in the high-end market. The picture quality is basically 4K. Therefore, the industry interprets Samsung's advance to launch 8K, which is 4 times higher than 4K, as an attempt to differentiate. Prior to Samsung Electronics, Sharp launched an 8K TV in April last year, but it did not have a big impact on the market. This is because most of the content is still FHD or 4K, and there is no content compatible with 8K TV. Although LG Electronics and TCL have also developed 8K TVs, they plan to determine the time to market for their products based on market conditions due to lack of content. However, as Samsung Electronics launched 8K TVs and entered the market from the third quarter of this year, it is possible to open up the 8K TV market. The launch of the No. 1 TV brand in global TV sales is also symbolic. Samsung Electronics plans to use AI image quality conversion technology to solve the problem of insufficient 8K TV audition content, which has also attracted widespread attention. This technology can convert low-resolution images into 8K-level high-quality images, and videos shot in FHD or 4K can be viewed in 8K-level high-quality images. The image quality conversion technology is to build a data source that can transform low-quality images into high-quality images by studying millions of images in advance and analyzing them according to types. Directly support the construction of an 8K ecosystem. Samsung Electronics will sponsor the "QLED&Advanced Display Summit" held by InsightMedia on June 27 and 28 in West Hollywood, California, where discussions on the 8K ecosystem will be held. The organizer led by Insight Media, 8K camera and equipment manufacturers Panavision and Astrodesign, panel manufacturer Samsung Display, and market organization Display Supply Chain Consultant participated in the meeting to analyze the 8K market situation and introduce strategies. At this summit, a large number of local content producers such as Hollywood film companies were invited to share the current status of 8K. A related person in the industry said, “From ordinary image quality to HD, and from HD to 4K, content appears first, and then TV manufacturers follow.â€, “In 8K, TV manufacturers first introduced image quality. With changing technology products, content providers will then follow the form of content production, and the era of 8K TV may come early."
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May 02, 2023