Small household appliances frequently appear unqualified products lack of excess competition.

One industrial and commercial sampling, the failure rate of 36.7%, chaos in the small household electrical appliance market. The combination of pros and cons and low barriers to entry are the direct causes of market chaos. When the market is in a stage of brutal competition, regulators should change the conventional supervision mode and take the initiative to attack.

Supor's quality door incident last year has not yet eased the nerves of consumers, and the industry and commerce departments have also burst out of the high rate of unqualified rate of small home appliances.

The Guangdong Provincial Administration for Industry and Commerce recently conducted quality monitoring on four types of household appliances such as electric fans, induction cookers, food processors and hair care appliances in the four areas of circulation in Foshan, Shunde, Huizhou and Shanwei in Guangdong Province. Of the 120 small household electrical appliances, 44 failed, of which 36 were severely unqualified, and the failure rate was as high as 36.7%. Harbin Industrial and Commercial Bureau's targeted inspection of small household electrical appliances found that the failure rate was 20%.

Most of these products were exposed because of signs and instructions, input power and current, power connections and external cords, and heat and flame resistance and other unqualified. Well-known brand BBK's home automatic soya-bean milk maker is on the blacklist, and the bully has a hair dryer that is also on the list. In addition, most of them are unknown brands.

The quality of small household appliances has exploded frequently. Why is the small home appliance market so confusing?

Should not break the security bottom line The confusion of the small home appliance market first people think that the norms are not in place. Lu Jiebo, deputy secretary-general of the China Electronic Commerce Association, said that at present, the relevant departments have not standardized on the small household appliance market, and the standard formulation has lagged behind, and it is still in a period of perfection.

However, an insider of the Home Appliances Association stated that although the specific specifications are not perfect, small home appliances have corresponding safety standards, that is, mandatory standards. Although the development of small household appliances in recent years is relatively fast, it is not different from the past in the safety baseline. The previous standard still applies. Small appliances should ensure a minimum safety baseline and cannot break through.

Industry insiders suggested that in response to the chaos of small household appliances, in addition to increasing inspection efforts, the regulatory authorities should also formulate a rectification and elimination system. Spot-checking unqualified products should eliminate entry into sales channels, thereby regulating the market and eliminating low-cost competition as soon as possible. Ignore the quality of the cottage manufacturers.

Excessive competition. The lack of excess competition in the small household appliances industry is an important reason for the large number of unqualified products. Unlike other industries, the small household appliances industry has a low threshold of funds and technology, and many good and bad companies have swarmed in and are trying to get a share.

“The small home appliance market is no longer the former profiteering market.” Liu Buchen, an appliance expert, said that because of the squeeze on profits, some small businesses cut corners and shoddy goods.

Unlike the air conditioners, refrigerators and other industries, China's small home appliance market does not have a dominant brand that spans across the product lines. When it comes to small household appliances, everyone first thinks of nothing more than Midea, Jiuyang, Galanz, Supor, etc. However, these companies only have certain popularity on a certain product line. For example, Jiuyang is known as a “single product” because of soya-bean milk makers. "Wang", although the United States in the soymilk, microwave ovens, rice cookers and other small appliances are commendable, but it does not form an absolute advantage. The entire small household appliances market lacks a leader. Reporter Liu Lanlan ■ Immature period needs to shorten the quality of small household electrical appliances but hard to reflect the industry is still in its immature period. Lu edge wave said that the integration of small home appliances brands has not yet begun and it is estimated that it will take several years.

Due to the absence of a strong brand-led structure, the development of these small and medium-sized small enterprises has not been guided, and their vicious competition has not been curbed and cannot advance in an orderly manner.

Due to the fact that product quality is not too rigid, small household appliance companies in China are currently only able to spin around in the low-end market, simply cannot rely on their own products to enter the high-end market. At present, foreign brands still occupy a dominant position in the high-end market. "China's small home appliances do not have the right to speak. Three or five thousand small home appliances on the market are Japanese brands." Liu Buchen said.