With the further decline in the price of small-pitch LED displays, the application field will further expand, and will enter commercial applications such as media, advertising, and theaters in the future. It is expected that by 2018, the small-pitch LED market will be close to 10 billion, and will maintain rapid growth in the next three years.

When the small-pitch LED display is in the high-speed growth period, Liard, who is the first to benefit, is accelerating the layout of the VR/AR industry based on the screen.

Recently, Gesture Recognition Technology Co., Ltd. announced that it has completed 10 million PreA rounds of financing. The current round of financing was led by Lie Dechuang, an investment company of Liard Optoelectronics Co., Ltd., and Shengjing Network, and Shanshan Ventures.

Extreme Fish Technology was formally established in 2016. The company's main members have been responsible for R&D, production and operation of 360 smart cameras at Qihoo 360. Extreme Fish Technology mainly develops TOF depth cameras and related application algorithms, such as computer vision-based gesture recognition technology.

According to Fang Wenxin, CEO of Super Fish Technology, its third-generation TOF depth module based on the fourth-generation algorithm has been mass-produced in March. The first batch will launch 5,000 commercial and developer versions. According to the estimation of the super fish technology, the annual sales of the product is expected to reach 10,000 units, the price of a single module will be between 500-1000 yuan, and the profit rate can reach 10%-20%.

Extreme Fish Technology revealed that its ThisVR gesture system has been commercialized, including hardware design, customization and production. The algorithm architecture modularization, tooling, SDK, unity and unreal plug-ins have also been completed. The product supports all Windows and Android platforms. . Today, the Extreme Fish Technology team is collaborating on a fully automated online gesture recognition algorithm matrix based on NVIDIA's deep learning platform.

The future of VR/AR industry will be a market of hundreds of billions of dollars. As the most basic and important hardware facilities, LED small-pitch display with high-definition picture quality and seamless splicing will undoubtedly greatly improve the user experience of VR products. OLED, LCD splicing, and DLP splicing have advantages.

The emergence of high-density and small-pitch LED display has broken the stalemate of the current technological breakthroughs in the industry, and it can better integrate with new technologies such as naked-eye 3D, VR/AR, cloud-controlled broadcasting, intelligent applications, and interactive systems. Solve the problems of serious homogenization of current industry products.

Liard previously revealed that the layout of VR/AR is aimed at developing a "small-pitch AR display system" and applying VR/AR technology and content to the corporate culture business to enhance the audio-visual culture experience.

Liad has taken the lead in research and development of LED small-pitch TV products in the world, and has accumulated a strong accumulation of naked-eye 3D display and large-scale virtual reality stereo immersion system.

Since 2014, the company has been paying attention to the field of virtual reality. Liard's VR strategy is a pan-VR strategy. It is a generalized VR/AR/MR concept. It is a Liard sound, light and electricity technology and products extending to the VR field. , to achieve integration with the existing VR / AR / MR field.

Liard has laid out VR/AR industry many times, and has invested hundreds of millions in VR/AR hardware and display, VR/AR cultural creativity, VR/AR industry application, VR/AR content production, VR/AR industry support, etc. .

In November 2016, Liard plans to acquire 650 million yuan of 100% equity of NP Company and purchase NP company to operate related real estate projects. At present, the domestic and overseas approval process has been completed, waiting for delivery.

NP has the world's leading 3D optical motion capture technology to provide customers with high quality 3D optical motion capture software, hardware and services. The company has the core link motion capture technology in the VR/AR field. This technology has strong synergy with the company's existing business and its layout in the VR/AR field.

Through this acquisition, the company will further deepen its VR/AR field, combine its own technology and channel advantages, develop advanced products that are more in line with demand, and seize the market opportunities brought about by technological advancement. The company has become the leading solution for audiovisual application. Important move.

Professional organizations expect that VR equipment sales will reach 25 million units by the end of 2018. With the mass marketing of hardware and content for the consumer market, the VR industry is expected to break out in 2016. It is estimated that by 2020, the annual sales of VR equipment will reach 40 million units worldwide, and the market size will be close to 40 billion yuan. With content services and enterprise-level applications, the market capacity will exceed 100 billion yuan.

Liard also participated in many investments in the VR/AR field.

In March 2016, Liard invested 15 million yuan to establish Beijing Black Crystal Technology together with Qingdao Black Crystal Technology in a 20% shareholding, and jointly devoted to exploring VR education and offline experience stores.

On March 22, 2016, Liard signed a Strategic Cooperation Agreement on “Virtual Reality Technology Innovation and Application” with Sichuan Chuanda Dasheng Software Co., Ltd. (hereinafter referred to as “Chongda Zhisheng”).

The two parties intend to jointly study and integrate LED small-pitch display technology and VR technology; it is planned to jointly invest in the construction and operation of a platform based on the combination of culture, art and science and technology (such as the campus cinema line), forming a complete integration of production, research and research. The college film and television animation innovation and entrepreneurship industry chain; plans to jointly invest in the development of theater-level "high-definition stereo LED display" related technology; plans to jointly invest in the construction and operation of "virtual reality science experience museum."

In June 2016, Liard Hong Kong invested US$2 million to establish PV ML LLC. The company acquired its stake in Magic Leap from Legend Pictures for a total investment of $5 million and held 21.71 million preferred shares of Magic Leap.

Magic Leap is a world-renowned augmented reality (AR) company specializing in the development and promotion of digital light field augmented reality technology. The development direction is to make the real world directly into the "desktop" of display, which is MR, which perfectly presents the virtual world scene. In the real world.

In June 2016, Liard invested US$500,000 and signed the “Equity Subscription Agreement” and “Strategic Cooperation Agreement” with VR Technology Company VIRTUIXHOLDINGSINC. (hereinafter referred to as “VIRTUIX”).

Founded in 2013, VIRTUIX is headquartered in Austin, Texas. VIRTUIX's main products: Omniplatform's virtual reality gaming peripherals enable consumers to move and run 360 degrees in the virtual reality world. Up to now, the company has applied for 12 patents in the field of virtual reality.

In November 2016, Liard plans to acquire 650 million yuan of 100% equity of NP Company and purchase NP company to operate related real estate projects.


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