Solar thermal industry layout urbanization

Urbanization is becoming the new engine that drives the Chinese economy. And "ecological security" has also become a factor that policy makers have to consider due to the ever-expanding urban energy demand and increasingly serious pollution. When the intersection of urbanization and ecological security is generated, it reflects the emerging business opportunities in the new energy industry.

Experts pointed out that urbanization will create a broader platform for the integration of solar energy and buildings, solar hot water projects and thermal heating projects where new and renovated public buildings are built in cities. Compared with other clean energy sources, solar energy may be a priority. Doing structural reforms and layouts Although the National Development and Reform Commission (NDRC) has taken the lead, the National Outline for Promoting the Healthy Development of Urbanization (2011-2020) has not been formally introduced by more than 10 ministries such as the Ministry of Finance, the Ministry of Land, and the Ministry of Housing and Urban-Rural Development. However, in the first draft, the blueprint for building more than 20 city groups, more than 180 prefecture-level cities, and more than 10,000 towns and towns, has driven 40 trillion yuan in investment in the next decade.

New energy drums and calls

For urbanization, Li Jun, president of Four Seasons Mu Ge Group, said that if China's urbanization rate reaches 60% of the overall plan by 2020, it means that 10 million rural people in China will be transferred to cities each year, which also heralds cities and towns. It will become the main battlefield for China to save energy and reduce emissions and maintain green growth. At the same time, new cities and towns will also be the foothold to build "beautiful China."

Li Jun believes that urban migration will change people’s consumption behavior. The average annual energy consumption of urban population is 3.5 times that of rural population. The urban population’s electricity consumption is 3 times that of rural population. From the consumption habits, the awareness of urban and rural residents is saved. It is very strong and has obvious initiatives in the use of new energy. Local governments should promote the construction of ecological civilization such as green houses, green traffic, and green consumption at the beginning of new urbanization.

Not only in the industrial sector, but with the warming of urbanization, the voice of the academic community is also increasing. Zhang Xiaode, deputy director of the Department of Economics of the National School of Administration, often hears his voice at various high-level forums on urbanization. His view is that fossil energy is unevenly distributed and is suitable for centralized use and large-scale development. The more it is used in large cities, The lower the cost, the higher the cost of use in rural areas; and the new energy distribution is relatively balanced, with natural advantages in small and medium-sized cities and rural areas. Big cities and fossil energy, small towns, and new energy sources have natural properties in common. He advocated that urbanization should incorporate new energy into the planning priorities.

Solar energy is promising

In fact, China's solar thermal technology is mature, ranking first in the area of ​​global heat collection, and has broad application prospects. Compared with wind energy, biological energy, and tidal energy, solar energy has always had a good mass base in our country. According to statistics, by 2012, the total amount of solar water heaters in the country has exceeded 200 million square meters, annual coal-saving standard coal is over 30 million tons, and carbon dioxide emissions have been reduced by 74.7 million tons. As a leader in the industry, Li Jun hopes that the specific promotion and implementation of solar energy in urbanization needs to be further clarified.

There are solar energy experts predicting that 10 million new urban population and 2 million households will need 200 million square meters of new housing. If there is 100 million square meters of solar hot water and heating systems, the solar market capacity will increase . For the Nuggets of solar energy, Li Jun said that “in 2013, the solar industry will follow the development status of 2012 and maintain a sustained and stable growth. With the implementation of the detailed urbanization measures, major breakthroughs in performance will be in 2014 and 2015. He believes that urbanization will create a broader platform for the integration of solar energy and building integration, as well as for solar hot water projects and thermal heating projects where new and renovated public buildings are built in cities. Compared with other clean energy sources, solar energy may be a priority, and companies must do so. Well-structured rearrangement and layout.

Start array

At present, some solar energy companies are just around the corner and they are rushing to lay out market strategies for urbanization. Among them, Chao Chao, director of Marketing Department of Muxi Song, explained that on the one hand, the company conforms to the “big trend” of the national policy, and on the other hand benefits from the proposal and practice of the “borderless innovation integration strategy”. “Whether it is focused on the retail market for home appliances to the countryside or the solar energy engineering market based on urban hot water banks, our competitiveness has always been driven by the market, and we have achieved growth targets through product innovation, technological innovation, marketing innovation, and channel innovation. ”

The major pattern of urbanization has been determined. In addition to the three-dimensional structure inherent in urban engineering, urban retailing, and retailing in towns and cities, urban engineering has been included in the core business of Four Seasons Mu Song. It is understood that the Four Seasons Mu song is in the flat management of the channel, through the form of stock awards to change the dealer's identity, so that dealers become shareholders of the company, while helping dealers to establish a corporatized operating model.

In the industry's view, this series of actions is not a simple channel dispute. The “Guidance on Promoting the Healthy Development of the Solar Water Heater Industry” issued by the Ministry of Industry and Information Technology has given a clear signal that the concentration of solar thermal energy industry will be further enhanced. By 2015, three leading enterprises with an annual output of over 3 million units will be cultivated. Not only will technology upgrades, consumer spending, and industrial layout be tilted toward leading companies, but also at the policy level, solar energy will be encouraged to promote urbanization. For solar energy companies, urbanization is the beginning of a new “Three Kingdoms” force.