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Abstract: The sales data of TCL Multimedia in July this year also confirms the above “increase in external growth†law. In July, the company’s sales of LCD TVs (including commercial displays) in domestic and foreign markets were 405,000 units and 744,000 units respectively. According to the review, in July 2014, TCL Multimedia sold LCD TVs in the domestic market with 498,000 units and sold 666,000 units in foreign markets.
The song and TV sales war, the amount of O technology wars, online and offline brand wars, this year's color TV industry is very lively. In the past 7 months of 2015, what TV sets sold the best, and you must also look at the company's sales data.
Skyworth Digital recently announced that in July, the company sold 918,000 television sets, of which China sold 604,000 units, a year-on-year decline of 9%, and overseas markets sold 314,000 units, an increase of 8% year-on-year. 
On the one hand, from the survey data of companies, third-party structures and retail channel providers, the domestic consumer TV market will continue to be in a sluggish state for a long time, and sales of color TV companies will also become normal. On the other hand, domestic brands actively go to the sea. The Nuggets have recently acquired a number of companies’ assets, brands or businesses from overseas TV companies. It is expected that the sales growth of overseas TVs will also be normalized.
The sales data of TCL Multimedia in July this year also confirms the above “increase in external growth†law. In July, the company’s sales of LCD TVs (including commercial displays) in domestic and foreign markets were 405,000 units and 744,000 units respectively. According to the review, in July 2014, TCL Multimedia sold LCD TVs in the domestic market with 498,000 units and sold 666,000 units in foreign markets.
Then look at the domestic market, although since last year, GLED, ULED, OLED, surface, quantum dots, Internet TV and other concepts emerge in endlessly, but overall, most of the above products contain two major functions, one is 4K Ultra HD, one is intelligent networking. 
According to Skyworth Digital's data announcement, the company sold 152,200 units in July, an increase of 92% year-on-year from 79,200 units in July last year. The nearly doubled growth shows that domestic consumers' enthusiasm for purchasing 4K TVs is very high, 4K. TV accounted for Skyworth's domestic television sales in the month reached 25%, also more than doubled last year. From the four months of April to July this year, Skyworth sold a total of 534,500 4K TV sets, an increase of 70% year-on-year.
TCL Group’s data announcements show that sales of smart TVs are on the rise. In July, TCL Group's sales of smart TVs reached 371,000 units, an increase of 31.8% year-on-year; in January-July 2015, sales reached 3.236 million units, an increase of 41.81% year-on-year. The growth of smart TVs and active users has become one of the few highlights of TCL's color TV business.
In the overall sales performance of color TV, due to the market downturn, color TV companies still face a severe test. In July, Skyworth TV's total sales and total sales in the Chinese market decreased by 9% and 7% respectively; TCL TV sales decreased by 1.61% in July and increased slightly by 0.14% from January to July.
Data from the Ministry of Industry and Information Technology shows that from January to June 2015, China's entire industry produced 70.582 million color TV sets, an increase of 2.7% year-on-year, of which 6614.10 million were LCD TVs, an increase of 2.1% year-on-year. From an increase, it is lower than in previous years, indicating that color TV companies adjust their industrial and product structure.
According to data from the General Administration of Customs, China’s total color TV exports reached 30.64 million units in the first six months of 2015, down 11.4% year-on-year, and the export value was 33.868 billion yuan, down 8.6% year-on-year. In order to expand the overseas color TV market, major domestic color TV companies have intensified their own brand output in order to replace OEMs that had previously made low profits.
Skyworth acquires the German Metz TV brand, and Hisense acquires the Sharp American TV business and its three color TV brands. The industry expects that the brand output will become the main direction of internationalization of Chinese companies in the next three years. It will acquire or build a solid supply chain in overseas local markets. It is a major attraction for color TV companies. 
Yang Dongwen, chief executive of Skyworth Group, believes that if we want to talk about the direction of mergers and acquisitions (Skyway), I think the possibility is an overseas factory because we want to build our overseas factory production base in Southeast Asia. Of course, we may not buy and build ourselves. This we also In the process of inspection and discussion, as for big brands, it is impossible to meet the demand. It depends on the opportunity and the cost.
In terms of smart TV active user data concerned in the capital market, Skyworth Digital pointed out that as of July 31, 2015, the number of Skyworth smart TVs in the China TV market by the Color TV Division had cumulatively activated 8,227,900 users, with an average of 338.6 users per day; TCL The Group's cumulative number of users activated through the company's smart network TV terminals reached 9.532 million, with an average of 3.57 million daily active users.
The revenue-sharing new business model of smart TV content and services has been closely watched by capital markets and brokerage agencies. Whether it can rely on the profit model of software and rely on the software, when will it be possible to welcome the dawn of the first time, it also relates to how the next step of the color TV industry transformation will take a step. 
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December 31, 2020