Recently, in CCTV's "National Brand Plan" program, CCTV focused on Haier, the world's first refrigerator brand, and demonstrated three major initiatives of Haier to help refrigerators enter the "Haier era." Recently, in CCTV's "National Brand Plan" program, CCTV focused on Haier, the world's first refrigerator brand, and demonstrated three major initiatives of Haier to help refrigerators enter the "Haier era." According to the report, data released by Euromonitor International, an authoritative global market research organization, shows that Haier Refrigerator ranked first in the world for the 10th time with a 17.3% share in 2017. In this context, the world refrigerator is entering the "Haier era". Haier has achieved the trend of the global refrigerator industry in terms of global patent quality and quantity, independent research and development in the field of science and technology, and the drive of the "person-in-one" model. For a long time, users and technology have been the two key factors that determine the market economy. For companies, only by skillfully combining the two can they establish a stable discourse system in the global market. With the continuous upgrade of consumption, the demand for refrigerators from users around the world has been upgraded from simple storage, durability and other functions to maintaining the nutrition of ingredients, and a healthier lifestyle is needed. Global refrigerator companies can maintain their dominant position in market competition only by satisfying consumers' different needs and preferences through innovative technologies and products. In this context, European, American, Japanese, Korean, and Chinese refrigerator companies are undergoing upgrading and structural upgrading. However, companies in Europe, America, Japan, South Korea and other countries have established an “enterprise-centric†innovation system, which continues to produce new technologies and new products, and to some extent does not meet the needs of users; while some Chinese refrigerator companies insist on “taking users as the center†The "centre" model carries out innovative activities to meet the needs of users for fresh storage, which has driven the rapid development of China's refrigerator industry and set off a new round of qualifying competitions, prompting a dramatic change in the competitive landscape of Chinese and foreign refrigerator companies. As stated in the report, relying on the “10 + N†R & D model established by Haier globally and 30 refrigerator factories, Haier Refrigerators has created a large number of new products and technologies that exceed user expectations and break through the limits of the industry by integrating global resources. Industry trends. On the one hand, it surpassed the European, American, Japanese, and Korean refrigerator companies in terms of market share. On the other hand, it also formed a trend of surpassing in the fields of product technology and standard patents. From the perspective of technology research and development, in recent years, Haier refrigerators have created a total of 10 disruptive preservation technologies: the world's first refrigerated and frozen full-space preservation technology to meet users' full-space fresh storage needs; the world's only Casa Di MSA oxygen preservation technology , To provide users with cell-level freshness experience, etc. These innovative technologies not only fill the gap in the industry's fresh storage, but also provide a basis for Haier refrigerators to set industry standards. Based on the wet and dry storage technology, Haier Refrigerator has become the first Chinese company to dominate the development of international standards; relying on full-space fresh-keeping technology, it has developed the world's first "Full Space Fresh-keeping Refrigerator Standard" ... Judging from the quantity of patent quality, Haier has always been deeply involved in technological innovation, ranking first in the industry in terms of the number of patents. According to the number of patent publications of the global refrigerator industry in 2017, Haier refrigerators achieved a "double crown" at home and abroad with 708 patents, which was higher than the total of 309 items in the second place and 77 items in the third place. Among them, the proportion of invention patents is large, indicating that Haier refrigerators pay more attention to patent quality. In terms of the model, Haier Refrigerator has always adhered to the "person-in-one" model in which employees directly face and continuously meet the personalized needs of users for 12 years, and successfully copied the "person-in-one" model to GE Appliances, Fisher & Paykel , AQUA. Data show that in Australia, Haier's Fisher & Paykel's BM400-450L product share was 67% in 2017, and BM500-600L product share was 37%, ranking first. In the case of the decline of 9.7% in the Indonesian refrigerator market, Haier's AQUA achieved a contrarian growth, a year-on-year increase of 47%. Supported by leading technological products, patent quantity and quality, and global innovation models, Haier Refrigerators are occupying a global market advantage through disruptive product technology innovation. In this process, the Chinese refrigerator industry represented by Haier is pushing the transformation of Chinese manufacturing to Chinese creation, Chinese speed to Chinese quality, Chinese products to Chinese brands, and building a national brand image globally. Zysen Double Ridge Waveguide To Coaxial Adapter, from WRD84 to WRD180,connector N, SMA,
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May 01, 2023