SHENZHEN CHONDEKUAI TECHNOLOGY CO.LTD , https://www.szsiheyi.com
When we buy online, we hope to buy products with word of mouth, such as refrigerators, washing machines, air conditioners and other high-value large-sized household appliances. Consumers hope to be able to do it once and for all. Especially in today's network is so developed, online shopping is no longer a dispensable purchase channel. Therefore, the connection between the sales and service of the online shopping platform is good, and it is the decision standard for many netizens to decide which online shopping platform to buy things.
The characteristics of Haier Shun
Double 11 is coming, all major e-commerce promotions continue, and which online shopping platform has become a problem that users need to think about. As the environment moves toward the platform model, more and more online shopping platforms are beginning to build a comprehensive after-sales service system. As an international brand, Haier's Haier has integrated resources from all parties to create a “three-in-one†model for online stores, offline stores and micro stores, and upgraded a series of experiences such as purchasing and after-sales service. stand up.
Shunning advantage
In the Internet era, whether it is retail or manufacturing, the core of the operation is "connection" - connecting users, connecting partners, connecting various resources, instead of using the Internet bargaining game. Traditional e-commerce companies like Tmall and Jingdong bring together users as much as possible to form powerful traffic and then sell goods. Haier's latest positioning is to focus on community interaction. Users can not only buy the favorite products, but also share their purchasing experience in the community interaction. Different from traditional e-commerce, Haier Shun is an IoT platform that provides users with home solutions by personalizing small data.
Although everyone enjoys when they place their orders, it is very troublesome for the late delivery and installation of large appliances. Compared with e-commerce companies such as Tmall and Jingdong, Shunbo provides a user service system of “delivered by appointment, time-out and exemption, cash on delivery, delivery and integration, and nationwide warrantyâ€. In order to cater to the pace of life of urban consumers, we can enjoy the virtual and integrated logistics service network of Haier Group, covering 2,600 districts and counties across the country, achieving 24-hour time limit. At the same time, it also provides 7 days return, 30 days replacement, service upgrade.
In addition, Haier Shunshe also supports “cargo delivery†in 1900 districts and counties across the country, effectively resisting the phenomenon of logistics, after-sales charges, and charges. On this basis, the continuous upgrade, for some remote areas or families with urgent needs, the delivery of one service to solve the major pain points of home appliance installation. In the shopping mall to buy electrical appliances not only can get more favorable prices than Tmall, Jingdong, at the same time, Haier Shun also provides private consultants, joint activities, birthday privileges, speed refunds and other enhanced user experience services.
Large appliances such as air conditioners, refrigerators, washing machines, etc., are generally used for many years, and these appliances are inseparable from the problem of regular cleaning. Traditional e-commerce companies such as Tmall and Jingdong may only provide distribution and installation services. The cleaning costs for the use of later electrical appliances need to be resolved by themselves. In contrast, Haier’s integration of powerful offline channels is achieved through the purchase of electrical appliances. It can provide free electrical cleaning services for 2,800 districts and counties across the country.
The advent of the post-e-commerce era
Over the years, Ma Yun has successfully turned the double 11 into the Tmall National Carnival, but in recent years, Ma Yun said: "The era of e-commerce is coming to an end." Indeed, after more than a decade of arrogant development, e-commerce has already There have been earth-shaking changes, and consumers have gradually become the dominant group in the context of increasing user voice. Haier Shun is ingeniously combining the needs of users with the needs of users, and begins to build a post-e-commerce model with “community economy†as the main body.
In the post-e-commerce era, enterprises no longer pursue the “last mileâ€, but strive to “lead one kilometer†and provide consumers with flexibility to participate in design and individualized demand directly from the needs of end consumers. Custom ecosystem. Like the company in the post-e-commerce era, it is able to meet the individual needs of consumers based on the needs of users.
Shun the double 11 event
This time Haier followed the theme of “customizing a beautiful life†and opened the double 11 preheating activity. In addition to the price concessions for water heaters, washing machines, air conditioners, kitchen appliances, etc., the event also has a one-yuan purchase back to the blessing bag, 6-10 days, 14:00 daily limited spike, 11111 yuan back to 1111 yuan qualification and other benefits . In addition, during the period of 11.6-11.13, you can also participate in the daily 10 points / 16 points two point value spike activity.
On the 11th 00:00-00:30, a single order over 2000 yuan to place a single reduction of 100 yuan; November 11 00:00-13 24:00 hot sale period, 8:00-22:00 per The first single user of the whole point, with a value of 2,000 yuan, can give a value of 88 yuan Iqiyi VIP quarter card; in the 11.11 day time limit, the completion of a single order amount ≥ 10,000 yuan, category ≥ 2, you can double the cash back 100 yuan Now, the maximum can be turned 6 times.
In this event, you can use Alipay Huayu to enjoy the 3rd/6th interest-free period. During the event, you can purchase the designated products in the venue and give you 15% of the maximum payment amount! In addition, the “Fantastic Life Customized Pavilion†also The user has provided four custom-made pavilions, such as a complete set of custom pavilions, a membership rights custom pavilion, a smart technology custom pavilion, and a sub-site custom pavilion. In addition to Home Appliances, there are high-end black technologies for us to experience.
January 02, 2023