Mobile healthcare has frequently jumped into public view with an active posture. The reporter found that although there are a variety of products on the market and the investment enthusiasm is higher than a wave, according to industry practitioners, in the absence of policy protection and guidance, practical applications are not as expected, and many companies have not yet found industrialization. At the time of the path to profitability, the pace of progress has also become different.

The first "smart pain doctor" creates a new mode of treatment

According to statistics, there are more than 3 million cases of new cancer patients each year in China, of which 75-90% of patients with advanced cancer have severe pain symptoms. Continuing severe cancer pain not only causes physical discomfort in patients with cancer, but also has a different degree of influence on the patient's mental, psychological, and interpersonal relationships. It is the main cause of depression in patients. 80% of cancer patients with suicidal tendencies and severe The pain is related. However, due to poor communication between doctors and patients, non-standard treatment, lack of analgesia and other reasons, many patients with cancer pain have not been effectively controlled, and have become an important factor affecting the quality of life of patients.

The reporter recently learned from the Chinese Society of Neuroscience that in order to alleviate the above problems, he learned to cooperate with the Chongming Xinhua cancer pain conversion research institute in Shanghai for two consecutive years to undertake the “Ministry of Civil Affairs Central Financial Funds to Support Social Organizations to Participate in Social Services Demonstration Project”. Patients with cancer pain carry out social assistance services. In addition to the traditional medical services such as medical examinations, medical visits, and follow-up visits, the project has also developed a telemedicine service system with intelligent intellectual property rights—a smart pain doctor.

Ding Wei, Director of Xinhua Cancer Transfusion Research Institute of Chongming, Shanghai, told reporters that this app uses the international K-Score scale and quality of life assessment scale to assess the quality of life of patients and uses internationally recognized digital scoring methods to assess the patient’s pain status. The patient's pain related indicators were uploaded to the server in real time so that the attending physician could fully understand the patient's condition and promptly update the doctor's advice.

"Compared with other chronic disease management systems in the market, this APP has two features: First, it is the first case in China, and second, it is not open to patients outside the hospital. It is completely a closed-loop service to realize the full management of patients." It is said that medical treatment is different from other fields. It can be done without a doctor, such as media, finance, and entertainment. Some new resources can be used to introduce or magnify resources. However, different people have the same diseases and treatment plans are different. So now Only 2,000 patients were used and no consideration was given to patients outside the hospital.

He Shigang, Secretary-General of the Chinese Society of Neuroscience, said that with the changes in market demand and government functions, the application of mobile medical care will become more and more widespread. It is hoped that the relevant departments will have a greater degree of financial support. It is hoped that such projects can be replicated and can be promoted. Apply to other diseases, such as depression, Parkinson's, stroke, etc.

Dazzling mobile medical

Baidu "mobile medical" display is to provide medical services and provide medical information through mobile communication technologies, such as PDAs, mobile phones and satellites, specifically to the mobile Internet field. It is based on Android and iOS and other mobile terminal system medical health App applications Wait.

The reporter searched for "medical" on the mobile phone "Android Market" and found that there are hundreds of related APPs, such as "quickly ask the doctor" and "Chunyu doctor". In addition, the search for “visits” shows many APPs related to medical institutions, such as “Healthy Nanjing” and “Jiangsu Provincial Hospital”, whose services are mainly focused on appointment registration.

The reason why mobile medical care is so prosperous is that it benefits from the continuous development and upgrading of technology, and it is also related to the high investment enthusiasm in the market, especially the continuous joining of cross-border companies. Last year, the communication chain Music Newsletter stated that it will open more than 900 smart cloud health service areas within one year, and this year it will launch the “Miao More” brand, which will focus on mobile health services. In addition, Alibaba's “Future Hospital” and the recent Lilac Garden’s strategic investment of Tencent’s US$70 million, Tencent’s total net financing of over 100 million U.S. dollars, keeps setting a new record.

Globally, the overall mobile healthcare market is approximately US$4.5 billion by 2013, and the market is expected to reach US$23 billion in 2017. China will surpass Japan’s 37% of the overall Asia Pacific market.

Analyst Guo Yang of Analysys International stated that compared with the Internet giants, they began to lay out their medical fields in the past few years. At present, mobile medical care is a hot area of ​​investment and attracts attention. It is used in medical wearables, hardware, and big data. Has a higher ratio of investment and acquisition.

There are worries on the way forward

U.S. Securities’ U.S. pharmaceutical quarter analyst Ji Xu said that telemedicine and mobile medical care are certainly the future directions of the medical field. However, the current uneven development status also explains the gap between ideals and reality. Different companies have different ideas. Some bypass hospitals and register with doctors. Individual medical services are provided to consumers on the APP platform, while others use doctor resources through hospitals.

In fact, the former is more risky and the latter is more optimistic. Because, unlike other countries, the role of Chinese hospitals is not only a place to provide medical service activities, but also an organizational form. The National Health and Family Planning Commission had previously issued a document stating: "If medical personnel directly provide telemedicine services to patients outside this medical institution, they shall obtain the consent of the medical institution whose practice registration is used and use the unified information platform established by the medical institutions to provide patients with diagnosis and treatment services. ”

“This type of document that does not allow doctors to freely carry out mobile medical services confirms the concerns of the market. The relevant departments do not expect that some products on the market will have too many steps, and they believe that there are risks that cannot be controlled.” I said in the quarter.

Ding Hao told reporters that this is one of the reasons why APP services are not open to the outside world. Mobile health care has only just started. The environment is still not perfect. Under China’s medical system, the mainstay of treatment is still hospitals. Any changes cannot go too fast. The medical services related to the common people need to be acquired through exploration. It is related to regulations, policies, quality control, etc. If you blindly develop online services, you may get out of control later.

However, a person in charge of smart medical told reporters that if it is for the sake of patient safety, the pace can be understood slowly, but the problem is not here. According to him, the relevant departments felt very good after the inspection, but they did not promote enthusiasm because they were afraid to take risks and were unwilling to be the first to eat crabs. In addition, some hospitals are worried that they will squeeze the inspection fees in the hospital and inevitably exclude them.

“Actually, our terminal just screens hospitals in advance for a group of patients who may not be examined but may have a chronic disease. It is an incremental rather than a preemption for the hospital. In addition, we conduct information on users. Collecting and data analysis can also play an early intervention to help the hospital relieve the pressure of medical insurance in follow-up treatment.” The above-mentioned person in charge said that compared to the medical field, it is actually more interesting for insurance companies and high-end communities. To provide value-added services for Shantou users, unfortunately, this is not the original intention of our research and development.

People in the industry believe that there is still a long way to go for mobile medical care to truly return to the essence of medical care, including policies, products, hospitals, doctors, and patients. Each link is interlocked. In particular, industry policy is an indispensable guideline for companies. In addition, if a company intentionally creates a product, it is also incapable of vitality. Only by combining the needs with innovation and practicality can arouse the real interest of users.

The SWS research report pointed out that there are three major trends in the future of mobile healthcare. The first is the convenience and refinement of products, that is, customization for specific patients and doctors, and the development of products for single diseases will be gradually enriched; Second, health data management is more important than data monitoring, and the data of products is collected from the management to feedback. The formation of the industrial chain is not just limited to entertainment and health management. The third is the standardized platform and personalized products. In the future, the product will achieve greater standardization breakthroughs on the incompatibility of the platform and lead to difficulties in the formation of the industrial chain ecosystem, and will make great progress in product customization.

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