Su Jing/Wen Before the iPhone 10th Anniversary Edition, Apple's developer conference attracted much attention. In addition to developers, consumers hope to be able to smell a new version of the iPhone's breath from this conference. After a lapse of 4 years, Apple once again released new hardware products on WWDC. It is worth mentioning that this new hardware product, the smart home speaker HomePod, but compared with Amazon, Google, Microsoft, this new category has late. In the past May, Microsoft and Google successively held developer conferences. Both of them have made big AI bids. Microsoft believes that the important thing is the ubiquitous cloud and ubiquitous AI; Google is from Mobile First" to "AI First". Contrary to the repeated emphasis on "AI", Apple did not mention "AI" (Apple used deep learning and machine learning) almost all the time, emphasized Siri's deep learning, and released a smart speaker. . Apple, which has always been regarded as a benchmark for technological innovation, seems to be behind the developer conference. 3 major types of hardware: How much market space can there still be? As mentioned above, after 2013, no hardware products have appeared on WWDC. The consumer waited for the release of a wave of hardware products. With the upgrade of macOS, Apple further improved the iMac standard and released a new iMac. The upgrade includes screen display, graphics card, and processor. In addition, two new iPad Pros, 10.5 inches and 12.9 inches, were released. In addition to retaining the advantages of previous versions, it also added many new features. It can be seen that Apple still maintains an optimistic attitude toward the iPad series product market. However, the data show that Apple iPad shipments in the first quarter of 2017 were 8.9 million units, which was a decrease of 1.4 million units compared to the 10.3 million units in the same period last year, a decrease of 13%, which was also the 13th consecutive quarter of its shipment decline. Although Apple has repeatedly added some new features and accessories to the iPad, such as Apple Pencil or keyboard, it has not changed the trend of decline in shipments. How long does Apple's insistence on the iPad last? Not surprisingly, Apple has released a new hardware category called HomePod. Apple said that there are already many smart audio devices on the market, but they have not reached the goal of intelligent design. Therefore, Apple has devoted itself to launching the HomePod for many years. Apart from being able to intelligently detect the room's size and allow music to be played intelligently, HomePod can also use HomeKit to control the home. However, from the point of view of Apple's introduction, it did not see any substantial difference between HomePod and Amazon's Echo, Google's Google Home, and Microsoft's invoke. The successive additions of Microsoft and Apple will set off a smart speaker battle. However, the data analyzed by the market organization shows that 2 years ago, Echo launched by Amazon based on Alexa voice assistant has occupied 70.6% of the market share. Apple is not only late but also has more competitors and wants to be in the remaining 23.8% of the market. A share of the share still faces enormous challenges. Four major OS: those "trivial" upgrades Apple's traditional four major systems: tvOS, watchOS, macOS, iOS upgrade, although the same core technology, but they have achieved a unique design and development. For tvOS, Cook can be said to have brought a word, some feeling soy sauce, but Cook announced Amazon joined Apple TV. A detailed explanation of watchOS is provided. In terms of function, Apple added Siri to the dial, which can automatically display the flow of information from Siri. Of course, for the most meaningful sports functions of smart watches, Apple also made some adjustments and updates, such as automatically recognizing sports items, and when the task is completed, it will be affected. System recognition and so on. However, for smart watches, although Apple has achieved market first, but the performance of the entire smart watch market has been tepid, StrategyAnalytics statistics in 2016 smart wearable devices penetration in the Chinese market is only 2%. Huawei's rotating CEO Xu Zhijun replied in response to a question about the demise of the smart watch. “I don’t like to wear a watch. I have never been optimistic about this market. There is no demand for this thing in the future. Do not understand that there is a smart phone. Why do you need a smart watch?" For Mac, which Cook called "The Soul and Heart of Apple", a new system upgrade was also made and named "High Sierra." Apple said Safari, the new macOS, is the fastest browser in the world and is 80% faster than Google Chrome. It can also intelligently prevent and block advertisements. In addition, photo applications have been classified according to time, keywords, etc. And increased face recognition. Of course, the corresponding hardware product iMac also carries out some parameter upgrades, such as memory, processor, and so on. Whether it is tvOS, watchOS, or macOS, the system upgrade is even more "broken". It is more about patching and upgrading corners on the original system without major changes and changes. . For consumers, the highlight of the four major systems is iOS, and Apple also said that this is a major upgrade. In iOS11, iMessage can store chats in iCloud and synchronize multiple devices. In terms of payment, Apple Pay has added personal to personal payment functions to transfer between friends and relatives and pay online. This feature, the Chinese market seems to have become accustomed to WeChat and Alipay; Siri can be implemented in 27 languages, used in 37 countries, and joined the deep learning function update; In addition, HomeKit and the navigation interface also carried out some humane upgrades. AppStore was highlighted for introduction. Apple stated that this is the latest upgrade in 9 years: the Today tab has been added, and users can browse new and interesting applications through this page every day. In addition, stores have also added applications and games separately. Bookmark page. At the same time, iOS 11 also added AR support. But it is worth mentioning that in May this year, Microsoft, Google's developer conference has been upgraded again in AR/VR, and Apple has just launched, in the new business, Apple is always slow beat. 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October 04, 2022