In the era of Internet traffic, perhaps we will say that users are the mainstay, content is king, but how to leverage the power flow, the brand really leans over, to communicate with users deeply, through the continuous output of high-quality content gradually on the values Forming a consensus with users, to get a good impression of users, and to transform consumption, I am afraid that every brand should think about it. When communicating with users, it is natural to first understand the user's preferences. Only by outputting content that suits their preferences can they stimulate their interest in listening and interacting and gain their willingness to consume for the brand. The Boston Consulting Group (BCG) mentioned in the China Consumer Trends Report released in 2016 that by 2020, the Chinese consumer market will bring in an increase of 2.3 trillion US dollars in the next five years, and this increase exceeds 65%. It will be created by the 80s, 90s, and 00s. Undoubtedly, the trend of youthfulness in the overall consumer market is obvious. After 90, 95 and even 00, it is gradually becoming the main force of market consumption. The biggest characteristic of this group is that they love to play and love everything related to “playingâ€. When this group of people communicates, the new and lively and interesting content that meets their preferences will be much more likely to attract attention. When it comes to Little Swan, everyone's impression of Little Swan is probably "the leading brand of domestic appliances" and "old cadres in the washing machine industry". The strength should not be underestimated. Although Little Swan has accumulated a good reputation in the market with the hard power of its products, our impression is nothing more than this. It will not associate it with labels such as young, trendy and funny, nor will it feel like it is A veteran who is very good at marketing. Recently, on the social platform, the performance of Little Swan is really a surprise, and he has earned enough attention. I didn't expect that the "old cadre of the washing machine industry", who always only preached, would "play" with the young people with tricks and tricks, and use the most entertaining content to attract users and communicate with users. Entertainment communication and product force seamlessly interface, "conflict" marketing catalyzes brand realization Perhaps Neil Bozeman did not think that the "entertainment to death" that he believed in today was not only "entertainment" but not "death". Instead, it became "entertainment first". Entertainment can compensate for the shortcomings we have left in real life, giving people psychological and physical satisfaction. People are flesh-and-blood animals, they need emotional care, they also need spiritual satisfaction, they are crying and laughing, they have sadness and joy, and there are also sorrows and sorrows. This is the vitality of entertainment, and more and more brands are willing to choose. The reason for interacting and communicating with consumers through an entertaining approach. Marketing should not be just a means of marketing products in a cold manner, but should also allow users to accept their brand spirit and product information in a subtle way while gaining users' laughter and emotional identity. Little Swan is also well versed in this, and when communicating product information to users, it is also ingenious to communicate with users. Popular on Weibo topic Product strength is the biggest source of confidence in the brand walking market. The long-term acquisition of the user's good reputation of the national appliance leader, Little Swan, in the display of strength, apparently found that the old-fashioned simple and savage hawking propaganda is not able to attract users' attention. In the face of the concept of confusing audio-visual products in the market, Little Swan does not choose a pale and weak vernacular response method, but creates a dramatic personality design, adopts a conflict-based marketing model to catalyze the brand realization, and also draws users’ smiles. The product concept is perfectly embedded in the minds of users. Diss is a good match, sharp but not polite Young users bring their own Internet physique, and they are often extremely sensitive to what is popular on the Internet. In this year's popular online vocabulary, the appearance of the word "Jingjing" can be described as high, and it has become a favorite word for young people. In the modern life where all are plays, I will do my best to perform with you. And Little Swan is just right to use the "playing fine" to make a fuss, to support fan users with a large wave of content. In order to express the true power of the product, and to cater to the entertainment-oriented nature of young users, and to eliminate the gap between the user and the user, Little Swan started from the "playing fine" and made its newly developed SIA smart speed inverter motor into a low-key uninterpreted inner drama. The strength of the faction, and the other similar products on the market is likened to the exaggeration of the drama, with an entertaining tone of euphemism to respond to the provocation of the opponent, cleverly show the true power of the product. Little Swan Diss drama activity poster In the storm of this Diss drama, the posters of Diss series launched by Little Swan can be described as full of sights. Looking at each detail, the design of each poster is not only a clear design, but also full of the atmosphere of urban pictorial. Moreover, his copywriting has a lot of articles, and he is reading the heart. Isn't every copywriting really a real interpretation of our inner drama? Little Swan Diss drama series poster (excerpt) Subverting the classic screen, the inversion of the product power In this entertainment marketing of Diss, Little Swan also mischievously moved the screen classics out. When it comes to "drama," we can easily associate many classic characters, such as the "Journey to the West", such as Doom Cobb, "The Pirates of the Dream", which are known as the real drama. However, when the old avatars are incarnation, what effect will it be? So, the little swan launched the "Fine H5", while revisiting the classics, it will also add the "drama" to the classic image of the screen. On the top, using God's reversal technique to interpret product power. Such a whispering reversal, while enhancing user interaction, also cleverly landed to show the real power of the product, have to say that the little swan's brain hole is simply bigger than the black hole! Drama H5--screen classic is also a hidden drama KOL drives people into the fans, creating high-quality UGC and triggering secondary communication When entertainment marketing entered the 3.0 era, consumers have moved from passive recipients of content to active participants. In addition to the unilateral output of the content, the funny and highly stimulating interactive topics are better able to obtain high-quality UGC, causing secondary transmission. In order to let this content-based storm spread better on the social platform, Little Swan launched #æˆç²¾è¾£æœºPlease 退散# and #力é‡ç§’æ€æˆç²¾# these two big topics, encourage users to find out the side The drama is initiated by KOL, which involves the fan users and cooperates with a large amount of UGC content to help the little swan to subtly accept the true power of the Little Swan products while harvesting the user's laughter. The big blogger started first, causing attention Gathering "in-circle" KOL, gather power to get the most attention Young users living in the Internet age, they have their own "circles", and only if they exist in their "circles", they can get their attention and love as soon as possible. Asking the stars to endorse is a trick that many "old brands" have tried and tested, because with the super IP of the star, it will transform the fan economy and promote the consumption of brand consumption while attracting social attention. But for younger users, this trick doesn't seem to work, because star resources can only trigger a subset of fan users, and can't affect everyone, plus star resources are quite expensive. Therefore, in order to radiate a wider range of groups, the most effective way is to find all kinds of net red or KOL in their circle, using KOL to vocalize, causing onlookers. Converging many microblogging big V, KOL helps spread Sometimes we might say that traffic is so important? As long as my content is done, it will always be colored. Of course, you can't rule out that you are really good enough to attract users' attention quickly, but it takes a lot of sunk costs including time, and how much risk you bear. There are counts in the brand. In this content marketing campaign, Little Swan saw the importance of traffic, so it did not choose to fight alone, but really took advantage of KOL's traffic, cleverly implanted product information to help the brand quickly in a short time. Obtaining exposure also helps the topic to rapidly ferment on social platforms, forming a large area of ​​radiation. Is the new era of brand image rejuvenation an irreversible trend? The times are developing. It is undeniable that 90, 95 and even 00 are gradually becoming the mainstay of market consumption. This group has its own Internet physique and prefers entertainment-oriented things. They are more willing to try and accept new ones. Things, so in order to communicate better with young people, many brands have launched a campaign of youthfulness, trying to interact with users in a younger and newer way, encroaching on the market of young people, and the little swan is younger. In the battle, it has always been ahead. As for the future development of Little Swan strategy, we don't have to do too much reverie and judgment. In short, Little Swan's social entertainment marketing has completed the transformation of the traditional marketing model to innovative content marketing, and people can see the confidence of a powerful national brand in marketing. In 1995, Rockets coach Rudy Tomjanovich said this, never underestimate the heart of a championship, put aside the inherent cognition and all prejudice, and do not regard brand precipitation as the brand's forward development. Oh, don't easily underestimate the ambition and insight of a strong brand in the game of entertainment, so look forward to Little Swan in the future brand marketing to bring more surprises, more innovative inspiration! Fuel Filter For MITSUBISHI Mitsubishi Fuel Filter,Mitsubishi Auto Fuel Filter,Mitsubishi Automobile Fuel Filter,Mitsubishi Car Fuel Filter Zhoushan Shenying Filter Manufacture Co., Ltd. , https://www.renkenfilter.com
January 16, 2023