In recent years, the strength of domestic mobile phone brands is obvious to all. According to a report by TrendForce Consulting in August, Chinese mobile phone brands currently account for more than half of the global share, and it is estimated that it will expand to 54% by the end of this year. In the Chinese mobile phone market, with the exception of Apple relying on its consistent brand appeal to encourage its status, other international brands have almost all been knocked down, especially Samsung, the world’s number one, with a domestic share of less than 1%, Nokia, Sharp, Brands such as Motorola and LG have completely lost their sense of existence. In contrast, domestic brands catch up with me, and they are thriving. Huawei has steadily ranked first in the domestic market. OPPO and vivo's blue and green duo have always been in the forefront. Xiaomi's every move has attracted attention, and niche brands such as Meizu, Hammer, OnePlus, and Nubia are under the head concentration effect. The living space is further squeezed, but compared to the above-mentioned overseas brands, its vitality is still strong. In particular, Huawei's brand Honor mobile phone started with the positioning of Xiaomi's Internet mobile phone. The momentum has become more and more fierce in the past two years. Now it has steadily surpassed Xiaomi and led the Internet mobile phone in terms of shipments and sales. While firmly controlling the domestic mobile phone market, domestic brands are also going overseas collectively and have taken root in overseas markets, especially in Southeast Asia, India, Europe and other places, where Chinese mobile phone brands are extremely active. For example, in Russia, data from the authoritative market research agency CounterPoint shows that Samsung mobile phones still rank first, but the growth rate is only 5.0%. Honor mobile phones and Huawei have achieved amazing year-on-year growth of 290.3% and 197.8%, and their combined share has infinitely approached Samsung. Although Xiaomi’s year-on-year growth is far less than that of Huawei and Honor phones, it is also 42.7%, while Apple has experienced negative growth. So, where is the secret to the success of domestic mobile phones? On August 27, @å´æ™“æ³¢ channel published a column article "Has the Chinese mobile phone brand attack started? 》, Finance writer Wu Xiaobo, Honor Mobile President Zhao Ming, CounterPoint China Research Director Yan Zhanmeng, three experts discussed the "Chinese mobile phone brand's 2018 global market journey" from different perspectives, especially Zhao Ming's views are worthy of attention He thought deeply, he clearly stated that Chinese mobile phone companies are launching an "anti-entropy" movement to the world. [Honor Mobile launched the "anti-entropy" movement against the trend to grow the secret here] "Entropy" (Entropy) is a concept in physical thermodynamics that describes the degree of chaos inherent in a system. There is a famous "law of increase in entropy" about entropy. Simply put, things will always change from order to disorder and chaos in a closed system, during which entropy keeps increasing, and if no external force is involved, this A process is irreversible. Extending to the entire universe, the final result of the law of entropy increase is heat death. All life and objects lose energy and cannot move, and everything returns to death silence. If the law of entropy increase is applied to a company, it will be reflected in the company's continuous complexity, chaos, bureaucracy, and formalism, leading to the decline of the company’s competitiveness and eventually its demise. This poses a severe challenge to corporate management. challenge. Huawei’s wolf-like corporate culture is well-known, but in fact, the so-called wolf-like corporate culture is just an outside rumor. One of the corporate cultures that truly makes Huawei stronger is the “anti-entropy†disclosed by Zhao Ming in this interview Culture is intended to break the entropy increase curse on the enterprise, and let the enterprise develop in a healthy and orderly manner, and become more and more viable, rather than being swallowed by entropy increase. Zhao Ming pointed out that this is also the current performance of domestic mobile phones in the global market. China used to be the world's manufacturing factory, but now Chinese products are changing the low-end image of the past, getting rid of labor-intensive, turning to technology-intensive Chinese creation and Chinese intelligent manufacturing, and establishing a high-end image of Chinese brands, especially in the smartphone industry. This is an "anti-entropy" process. After years of rapid development, the global smartphone market has entered a new stage, which is a closed system, an "entropy increasing" system. In the case that the overall market cannot continue to expand significantly and there is no more room for incremental development, smartphones have completely become a bloody market of stock competition. Cruel competition lies in every brand. In front of us, if a brand is careless, its share will be instantly eaten by other brands. Obviously, in such a state of closed competition, what every mobile phone brand has to do is to continuously stimulate its own vitality through technological innovation and brand innovation, enhance its own competitiveness, and become a big fish to eat other small fish. , Instead of being eaten by other big fish. It can be said that this is a counter-trend development process that counters the increase of entropy and introduces "negative entropy" to "anti-entropy". It has extremely high requirements for brand strategic vision, innovation and technical capabilities, and market control. Zhao Ming believes that the changes made by Chinese mobile phone brands to the global brand landscape are, in the final analysis, the changes brought about by technological innovation and brand innovation to the stock market. Although sales are almost the only key indicator to measure the success or failure of a mobile phone brand, for Honor mobile phones, internal Never chant the empty slogan of No. 1 in sales, but emphasize the health of every market in the world. Zhao Ming pointed out that the "anti-entropy" movement of Honor Mobile is mainly reflected in two aspects: The first is orderly technological innovation, and orderly operation of the market and sales system. The second is strict requirements for efficiency, and the organizational structure must be efficient. This is a kind of reverse work, pooling resources, efficient operation, and achieving optimal sustainable development through a flat organizational hierarchy. As long as these two points are achieved, the final sales target is naturally a matter of course. Zhao Ming also talked about the ascendant 5G, thinking that this is a new variable and a great opportunity for Chinese mobile phone brands to "anti-entropy". Whether 5G can be played well will directly determine the mobile phone brand's position in the future market, and even It's about life and death. Referring to the next phased goals of Honor mobile phones, Zhao Ming once again stated that after achieving the global top five goals in 2020, Honor mobile phones aim to become the world's top three in 2022. [Big coffee's point of view: There are two advantages for brands to win in China] Financial expert Wu Xiaobo pointed out that in recent years, mainstream Chinese mobile phone brands have entered or expanded into the European and American markets. These brands have already bid farewell to the traditional Chinese manufacturing, and no longer rely on cost and scale advantages to gain the market, but have extremely strong Brand, aesthetics, service ability and appeal, so it is easy to get the favor of young consumers. In the past, Chinese brands have almost never established a foothold in the mainstream consumer markets in Europe and America, but this time, including the advancement and efforts of Honor Mobile in Europe this time, it is very likely that the recognition process of Chinese brands will appear, and Made in China will also begin. From the output of manufacturing capability, iterate to the output of brand capability. Yan Zhanmeng, Research Director of CounterPoint China, believes that mobile phones have not undergone much innovation in recent years, but China itself has two major strengths in manufacturing and the market. Domestic mobile phone brands can make good use of these two points to promote the development of overseas markets such as Europe and the United States. . "If Chinese mobile phones want to take root in overseas markets, there is a great opportunity because they have a good supply chain model and have good resources at the supply level, and they can build the market through brands and retail channels." He said. According to Counterpoint's report on the Chinese market for the first half of the year, the competitive advantages of Chinese brands are further expanding. Among them, Honor Mobile leads all domestic and foreign mobile phone brands with a year-on-year growth rate of 32%. In the overseas market, Yan Zhanmeng pointed out in this interview that the globalization, localization, and youthful brand orientation of Honor Mobile, as well as the perfect overseas supply chain, are the key reasons for its breakthrough overseas, and it is also worthy of other mobile phone brands. Think and learn. The replacement bulb lamp is a substitute bulb for the projector. The price of the replacement bulb lamp will be more affordable than the original Projector Lamp, and the average life can reach 3000 hours, which is suitable for basic film and television in daily life. The operation is simple and easy to install. Replacement Bulb Lamp,Projector Bulb,Replacement Original Bulb Lamp,Projector Bulb Lamp Shenzhen Happybate Trading Co.,LTD , https://www.happybateprojector.com
May 11, 2023