TV industry and Internet companies have been cross-border integration

In recent years, cross-border competition and cooperation between home appliance companies and Internet companies have been occurring, but most of them are still in the initial stage of hardware attack and software integration. This year, Skyworth will lead the industry from cross-border applications to complete integration, and the depth of the Internet. Fusion will become an important switching node in the history of color TV development.

Recently, Skyworth Group signed a strategic cooperation agreement with China’s largest Internet service provider, Tencent, and the licensee, China Internet TV in Beijing. The three parties announced at the meeting that they will jointly create the GeekLife ecosystem and the Internet+ strategy of China’s television industry. Lead to depth.

This time, Skyworth, Tencent, and China's Internet TV depth have joined hands to combine hardware and software and complement each other. According to industry experts, this deep cooperation may have a disruptive impact on the entire TV industry. Because TV and the Internet are no longer two separate individuals, a truly mature Chinese Internet TV ecosystem has been born.

The Chinese government had just promulgated the "Made in China 2025 Plan". With the release of China Made 2025 and the research and development of the "Internet +" action plan, relying on information technology to promote China's manufacturing is the core. The era of home appliance features is entering history, and smart home appliances industry is expected to become the golden sunrise industry in the next decade. In this industry, creating a new user experience and business ecosystem will be the only way for the color TV industry to transform. Skyworth, Tencent, and China Internet TV will join forces to create a “geek Internet+” strategy and build a GEEKLife ecosystem. Become a leader in leading the industry model change.

Liu Weizhi, vice president of Skyworth Group and president of the color TV business division, said that in 2015, the color TV market will enter the “new normal” and respond to changes in the market environment. Skyworth will change and innovate. Apart from sticking to “complete productivism”, it will also tap into user value and Content service. The in-depth cooperation with Tencent and China's Internet TV also exerted its advantages and strengths in many fields. Together, it created consumer satisfaction and provided more valuable audiovisual products. At the same time, Liu Zhizhi predicted: “The content and services of smart TVs will be a trillion-level market, and will be bigger than the market for televisions in the future. Internet + will make television a sunrise industry again.”

It is understood that the cooperation with Tencent and China's Internet TV, the appearance of the new GLEDSlimE6200 at the scene has a detailed embodiment, such as Skyworth will try to build Geek Max, Geek Box, Geek Pod three platforms. In Geek·Max, 4K, Hollywood, children, and humanities will be set up, and Tencent’s video resources will be introduced and managed through the China Internet TV integrated broadcast control platform operated by TV in the future. Tencent will launch Tencent games, QQ photos, and Applications such as QQ Music will combine Tencent's powerful social functions with TV.

According to industry experts, Tencent, as one of the Internet giants in China, has the most extensive Internet portal resources; Skyworth is one of the largest color TV giants in China and has the largest number of TV-enabled users and the strongest color TV manufacturing and R&D capabilities. With strong alliances, Skyworth, while leveraging its hardware advantages, introduced Tencent video premium content through a content service platform managed and operated by the China Internet TV integrated broadcast control platform, leveraging Tencent’s top R&D capabilities in games, music and other content. This will surely bring a whole new look to the entire home appliance industry.