The major mobile phone platform operators are actively investing in the role of Virtual Personal Voice Assistant (VPA), and even Apple Siri will sing PPAP. ​​Research firm Gartner said that relevant technological advances will prompt users to use VPA more often, and by 2019, 20% of smartphone users interact with VPA. Gartner also released the mobile application survey for the fourth quarter of 2016. It surveyed 3,021 mobile phone users in China, the United Kingdom and the United States. It found that 42% of the US and 32% of users in the UK have used VPA in the past three months. The average user usage is at least 37% per day. 54% of the UK and US users surveyed have used Apple's Siri in the past three months. Google Now's usage rate in the past three months is 48% in the US and 41% in the UK. Gartner said that with the emergence of more new features, more language support, and more and more models supporting VPA, the usage of such interfaces will gradually grow. Gartner said that the growth of VPA will be mutually reinforcing with the rapid development of "conversaTIonal commerce" at the same time, and not only voice recognition as the center, but also the communication software language dialogue function will play an important role, such as the new business of Facebook Messenger. The function allows users to order goods, call Uber, etc. through dialogue. In addition, the payment function developed by Tencent's WeChat has become an important function of the communication service. According to Gartner, China is currently the most mature market for global conversational business. The market development with the communication platform as the core has promoted the transformation of traditional businesses. Microsoft's Cortana is also integrated into Skype. Cortana is responsible for playing an interactive platform between third-party service providers and consumers, and assisting users in business activities such as air tickets and hotel reservations. In addition to voice, Gartner also predicts that the current touch function of the mobile phone's mainstream interactive interface will no longer be the only interface that consumers rely on. The importance of voice language gesturing will increase greatly on consumer devices. In 2020, there will be 7 billion personal devices, 1.3 billion wearable devices and 5.7 billion other consumer IoT devices. There will be only basic or no touch design (Zero-Touch UI), using sensors. Scenario information collection for the surrounding environment, such as voice, environment, biometrics, movement and motion, will become an important design basis for the new state UI.
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September 26, 2024