Netease Technology News July 29, according to Bloomberg News, familiar with Apple's car project, revealed that Apple has recruited Dan Dodge, the former automotive software executive of BlackBerry, to join the Apple Auto Project team. Leadership. Analysts believe that this also indicates that the focus of Apple's automotive projects is turning to the development of driverless technology. Dodge is the founder and former CEO of operating system developer QNX, which was acquired by BlackBerry in 2010. In early 2016, Dodge joined Apple. His team leader is Bob Mansfield, and since the latter took over the Apple team, the strategy for the Apple project has changed. The Apple Auto project now focuses on the development of driverless systems, although it has not given up on the effort to design Apple's own cars. This means that Apple may eventually work with a car manufacturer or acquire a car manufacturer instead of building a car. An Apple spokesperson declined to comment. Apple car Apple has assembled hundreds of engineers in automotive design, with the goal of launching Apple cars as early as 2020. However, this goal has been frustrated, including multiple departures, technical delays, and chaotic directions. With the saturation of smartphone iPhone demand, the business that accounts for half of Apple's sales has also declined, highlighting the importance of increasing new sources of revenue. Compared with the same period last year, Apple's R&D spending in the second quarter of this year increased by a quarter to $2.6 billion. At a recent earnings analyst meeting, Apple CEO Timm Cook said: "Many products are being developed, and quite a few investments are made for products and services that have not yet been launched. Apple There are many people who are working outside the current product." Mansfield reports directly to Cook, unlike his predecessor, Steve Zadesky, who first reported to hardware director Dan Riccio, who reported to Cook. Mansfield's division consists of three pillars, all led by Apple veterans, including the software team led by John Wright, the sensor team headed by Benjamin Lyon, and Novo. Dodge (DJ Novotney) led the team of hardware engineers, Dodge is part of the White team. When Dodge studied at the University of Waterloo in Canada in 1980, he co-founded QNX. The company was sold to Harman InternaTIonal Industries in 2004 and subsequently acquired by BlackBerry in 2010. QNX has developed BlackBerry's latest dedicated mobile operating system and is still running on some of its smartphones. QNX also develops entertainment, navigation and connectivity equipment systems used by Volkswagen, Daimler, Ford and other automotive companies. In December last year, Dodge left. Apple is building a research and development center near QNX's Kanata headquarters in the Canadian capital of Ottawa. Just as Apple just set up an office in Boston to take advantage of a large number of local voice recognition experts, the Kanata office will help Apple make the most of the local automotive software talent pool. Apple will move forward in a "dual track" mode, and in addition to developing driverless software, it has not given up on developing its own car. Apple is continuing to “grab†car companies in order to recruit more experts who specialize in car manufacturing systems. Apple has recruited two Ford engineers who specialize in aluminum body car research and development. Todd Gray resigned from Ford to join Apple in May last year, where he was responsible for developing systems for the manufacture of F-150 truck aluminum bodies. His colleague Aindrea Campbell was the Ford Body Construction Engineer team manager responsible for the development of lightweight materials for vehicles such as the F-150. She joined Apple last September.
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September 23, 2024