OFweek smart home network news: In this year's AWE appliance exhibition, Jingdong and Haier jointly launched a smart refrigerator. Subsequently, Ali and the United States are not willing to show their weaknesses, saying that both parties had cooperated in the "Internet refrigerator" in September last year. The combination of "Jingdong + Haier" VS "Ali + Beauty" is novel and unique. At the same time, we have seen the fierce competition in the refrigerator market. We have no intention of arguing who is number one in the end. But behind this phenomenon, we can have insight: The smart kitchen with the refrigerator as the core is becoming the commanding point of the internet giants and home appliance giants. Kitchen Warfare Scramble Originated in the living room, the intellectual family dispute, marked by the struggle of Internet TV, now has a new battlefield, and the right to speak in the kitchen has become a must-see for home appliance companies. In September last year, Ali and Midea launched an Internet refrigerator based on YunOS operating system and smart kitchen appliances. At the AWE Appliance Show in March this year, Jingdong and Haier also jointly released a smart refrigerator. At the same time, Siemens Home Appliances also unveiled a full range of home connected products including refrigerators, ovens and coffee machines on AWE. On March 15th this year, Samsung released its full set of new luxury appliances called "Modernist Collection" in New York, escalating the battle for smart kitchens to new heights. We can see three highlights in this fight: 1. Internet companies have entered the industry and the home appliance industry has created a war of war. Internet giants such as Alibaba and JD.com have joined forces with home appliance manufacturers to deploy smart kitchens. With the addition of Internet giants, the industrial chain is continuously being extended and the competition in the home appliance industry is becoming more multidimensional. 2. The refrigerator has become a new highland for smart home competition. In this round of industrial changes, the status of refrigerators and kitchens has increased significantly. The Internet giants such as Alibaba and Jingdong, as well as home and abroad appliance giants represented by Samsung, Siemens, Haier and Midea, all regard the refrigerator as an important entrance. 3. The integration capability of the IoT industry has become the core and key to competition. Competent giants such as Samsung, a vertically integrated company with a strong ability to integrate semiconductors, have a strong ability to connect their own services and industrial chains in a smart kitchen. This way, it is easy to build a whole ecosystem based on their own services. At the same time, Internet giants such as Ali are relying on their own advantages in cloud services, big data, and software services to invade the market and seek their own advantages. The struggle for the right to speak in the kitchen is more complex than the two-dimensional plane wars between the past several home appliance companies. This is already a compound three-dimensional war in a series of industries such as household appliances + retail + semiconductor. Smart fridge becomes the commanding height In the previous round of smart home concepts, the status of television and mobile phones was almost at the core. However, in this big concept of smart home, God's return to God, Caesar's return to Caesar, TV's return to television, refrigerator's return to the refrigerator. After many years of brewing, television is still only able to occupy the center of home entertainment, mobile phones can only become a smart home remote control. After all, a smart kitchen still needs a center. This center cannot be a television or a mobile phone. The biggest possibility is a refrigerator. Because the refrigerator is carrying food, the reason why the giants see the refrigerator so heavily is that the core reason is that with the further popularization of the Internet of Things and big data, the refrigerator will become the traffic entrance for “Internet + food†in the future. Huge business opportunities. Samsung’s core reason was the launch last year of the DaoZhi Chime and the AWE top-quality Daoist Feast this year, and made the refrigerator so smart. So you can also guess why Ali and Jingdong want to cooperate with home appliance manufacturers. An ecosystem of fresh food supply and cold chain distribution will form behind the refrigerator. The cooperation between household appliances and retail partners will build a longer industry. chain. We can understand this problem in this way - in the past, the refrigerators that you bought were all "one-shouldered deals," and the subsequent software services were almost zero after the hardware was purchased. The smart refrigerators that giants share today are completely different. It is no longer a traditional refrigerator, it is like the current smart phone, there will be a large number of software services behind the upgrade. At AWE last year, Samsung’s Pedestrian Feasts showcased food experiences, food management, home communication, kitchen entertainment, and smart Internet connectivity. A very interesting use scenario is that viewing the home’s ingredients through a camera is not enough. If it is not enough, you can make an online purchase appointment. This year's Taoist Feast is to be able to check the internal conditions of the refrigerator anytime, anywhere, and even monitor the freshness of food. The refrigerator runs in the cloud, refrigerator, temperature, humidity can all be monitored, and even can find recipes online or supplement the ingredients through the e-commerce platform, and all the services of such a product are automatically iterated. With the coming of big data, cloud computing and the Internet of Things, a combination of the future, everyone can have different lifestyles based on different big data algorithms. Refrigerator preservation and cooling can also lead to different computing solutions. In the future, such data results and solutions can also be combined with the retail industry and the improvement of the refrigerator products themselves, which in turn will promote the improvement of manufacturing level and technology. Who can win market right With so many competitors, the competition for market discourse power will intensify. However, as mentioned above, this is a complex three-dimensional war in a series of industries such as home appliance industry + retail industry + semiconductors. Competition for discourse rights must also be combined with a range of factors including technical standards, user experience, and industrial integration. . 1, the basic technology of the refrigerator and user experience is fundamental Regardless of how trendy the concept is, the refrigerator serves as a living basic appliance, and its underlying technology and user experience determine the height of the product. Samsung has been deeply plowing in the smart field for many years, and has also introduced many excellent products in China. This time, the Taoist feast adopts multiple freshness preservation technologies. Not only does the freezer compartment, freezer compartment, and broadband changing greenhouse each independently circulate, but it also covers the entire space. The exquisite fresh-keeping function can keep the freshness of ingredients to the maximum extent possible. The achievements of these basic technologies are enough to lead the industry. 2. Grasp key experience details to increase penetration White household electrical appliances, especially refrigerators, are generally faced with the problem of low intelligent penetration rate. Unlike smart TVs, which have long completed intelligent penetration, many of these smart concepts have been generally accepted by consumers. When the concept of intelligence comes, special attention is paid to the details of the experience, otherwise the so-called "intelligence" will only become a gimmick. Samsung's product Taoist feasts and intellectual Taoist feasts are a great part of their advantages in grasping the details of experience. For example, some key industrial designs give people enjoyment, keep improving in freshness preservation technology, and intelligently experience intelligent experience. The combination of users' actual life rhythms avoids the embarrassment of many smart home appliances. 3, industrial integration ability will affect the future of smart life When the refrigerator becomes a combination of household electrical appliances + retail + semiconductor and other industries, the integration ability of the industrial chain is very important. For enterprises such as Ali, the advantages of big data and cloud computing and the accumulation of e-commerce have determined that they will be easier to understand users at the data level. Cooperation with Midea makes it easier to build a set of big data-led intelligence. kitchen. Jingdong's logistics capabilities and e-commerce capabilities are also easily integrated with Haier at the supply chain level. For an industry giant like Samsung, whether it is at the manufacturing or semiconductor level, it has strong integration capabilities. Samsung Empire's grasp of IoT may be stronger than that of others. 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November 26, 2024