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The entry of Internet companies has enabled smart TVs to become popular in the past four years. Four years later, the retention of these Internet TV brands has also become the focus of attention in the industry. On April 12th, in response to the recent frequent release of new TV products, the status quo of LeTV Super TV was more or less the same. LeTV’s new president Liang Jun issued a protracted war on LeTV, saying that China’s smart TV market has been adjusted. Start.
Liang Jun judged that the low-profile and low-priced products introduced by some brands were disguised packaging products using the traditional “changing machines, reducing configuration, and speculating conceptsâ€. Typical markets followed the trend and lacked a real innovation model. This gave LeTV and the overall television industry are a warning, perhaps the most frantic time, when the market begins to adjust and optimize.
“Good companies, good products, and the phased adjustment of the market will be very rare opportunities for development.†For the adjustment of smart TVs, Liang Jun believes that those TV brands that do not really have the ability to research and develop innovation and the ability of Internet users to operate. Market adjustment will become their winter. First of all, in the past few years, Internet TV actually overdrawn some of the market; secondly, the rising cost of raw materials in the TV industry led to persistent price increases in overall TV products, which dampened some TV consumer demand; in addition, the adjustment of China's real estate market will continue for some time. The lack of effective sales of television products led to the real estate industry's pull. Finally, the consumption structure was upgraded to mid-to-high end. Chinese users are no longer required to purchase low-priced products but high-quality products. They are willing to pay for quality products.
"Depending on the low-cost, low-cost competitiveness, and the immediate coolness of the map, it is impossible to survive the winter." Liang Jun also stressed that many companies see the success of LeTV as a low-cost strategy, but in fact these are Companies do not really understand our eco-TV product concept and business model. On the one hand, because we are not sufficiently thorough and easy to understand the core values ​​of LeTV, the other is that the overall market follows the trend of speculation on Internet TV. It is a good match, concealing the different nature of LeTV as a TV and other brands, allowing many industries. Persons and users do not clearly see the future trends represented by LeTV.
Liang Jun once said that super TVs are only different in size, and there is no difference in performance. LeTV is cost-effective in terms of price, mainly because LeTV insists on a cost-based pricing strategy. However, it should be noted that LeTV is not a low price and low price. LeTV insists on the hardware configuration and performance of the product at the same time to serve the users. This is a protracted war. We are also very confident that we will eventually achieve user recognition and commercial success.
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November 28, 2024