After the washing machine market entered May, the overall situation remained sluggish. Nail Technology noted that from the monitoring data of Zhongyikang line, both retail sales and retail sales showed a year-on-year decline. In terms of retail sales, the offline market for washing machines in May fell by 16.9% year-on-year, while in terms of retail sales, it also fell by 7.6% year-on-year. Relatively speaking, the decline in retail sales is less than the decline in retail sales, which also reflects the industry's overall transition to high-end development. In terms of brand performance, the head brands are Haier, Little Swan, Midea and Siemens. Their retail sales share is 31.1%, 17.7%, 9.2%, and 7.3%, respectively, and the retail sales share is 34.1%, 18.0%, and 6.6%, respectively. 11.7%. Nail Technology notes that Haier maintains an absolute advantage in both retail and retail sales, and that no single brand can challenge it. This also makes the washing machine market in a stable competitive landscape of “one super and many strongâ€. However, it should be noted that both Midea and Little Swan belong to the Midea Group's brands, and their total retail sales share is close to 30%. There is still no small threat to Haier. If we look at the year-on-year growth, Nail Technology notes that Haier's performance is still very good. In terms of retail volume, Haier fell by 3.3% year-on-year, lower than the overall 16.9% decline. More importantly, its retail sales share increased by 8.2% year-on-year, indicating that Haier's high-end strategy has achieved significant results. Among all the statistical brands, in addition to Haier, the brand with excellent growth performance year-on-year is Hisense. According to the data, Hisense is the only brand with a positive year-on-year growth in volume. Its retail sales increased by 4.5% year-on-year, and retail sales increased by 17.3% year-on-year. Compared with domestic brands, Nail Technology noted that foreign brands did not perform as a whole. For example, the retail volume and sales of Bosch washing machines exceeded the overall market decline, retail sales fell 24.3% year-on-year, and retail sales fell 19.9% ​​year-on-year. Like Siemens Bosch, the volume of retail sales and retail sales showed a year-on-year decline, with a decline of 28.4% and 22.7% respectively. According to the analysis of the production and economics observer Ding Shaojun, in the depressed market environment, the pattern of “one super and strong†in the washing machine market is relatively stable, and the viability of domestic brands is stronger than that of foreign brands. In the future, domestic brands need to strengthen high-end transformation. To ensure that even when sales are moderately growing or even declining, retail sales and profits are growing year-on-year, with structural adjustments waiting for the market to reverse. Air Conditioner Pressure Transmitter Shenzhen Ever-smart Sensor Technology Co., LTD , https://www.fluhandy.com
April 26, 2023